• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
LeadershipElon Musk

Elon Musk would flip into ‘demon mode’ and ‘rip people apart,’ says biographer who shadowed him for 2 years

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
June 29, 2023, 8:29 AM ET
But his “brutal” approach is reportedly only effective about 80% of the time.
But his “brutal” approach is reportedly only effective about 80% of the time.Chesnot/Getty Images

Elon Musk’s biographer said the billionaire sometimes goes into “demon mode” in order to be highly productive—but that it can make him “dark” and act “with a real lack of empathy.”

Recommended Video

Bestselling author Walter Isaacson, who observed Musk’s day-to-day life for about two years, was discussing the tech tycoon on a Twitter Spaces interview ahead of the release of his biography on the Twitter, Tesla and SpaceX owner.

But he didn’t take credit for coming up with the term to describe Musk’s alter ego. In fact, he revealed that Musk’s former girlfriend and mother to two of his children, the musical artist Grimes coined “demon mode”.

She allegedly told the writer that when the tech tycoon shifts to such a headspace he can be “unpleasant” to be around, but it’s how he “gets sh-t done,” according to Insider.  

Fortune has reached out to the Canadian music artist, whose given name is Claire Boucher, for comment.

Many leaders tap their beast mode

It can be useful for leaders to shift into beast mode on occasion, such as during a company crisis or when deciding whether layoffs are the only way to effectively cut costs and keep investors happy.

It’s why, according to Isaacson, many of the successful people he’s written about, including Steve Jobs, do exactly that.

By tapping into their “dark streak”,  Isaacson said that leaders were less weighed down with empathy and were able to focus on bigger-picture issues.

But in Musk’s case, Isaacson suggested that his dark streak sometimes actually hinders the business and frightens workers.

This was especially the case when his employees didn’t match his “maniacal sense of emergency”—”He’d go dark and I’d know that he was just going to rip that person apart,” Isaacson said, according to Insider. He added that this happened often when Musk took Twitter’s helm and implemented mass layoffs. His outbursts were at times “uncomfortable” to observe.

“He is just brutal,” Isaacson reportedly added. “The thing that I noticed is that once he finishes doing it—and it was never physical and it was almost done in a flat monotone—but he would just really attack people and then a few days later, if they absorbed the lesson, he’d forget about it. It would be as if he went from becoming Dr. Jekyll to Mr. Hyde and then didn’t even think that much or remember that much of how tough he had been on people.”

Musk explained to the writer that it’s a form of “egotism” to want to be empathetic to one person and jeopardize the bigger picture. But according to Isaacson, his “brutal” approach is only effective about 80% of the time—for the other 20% it’s not only “problematic” but his people are actually “afraid to give him bad news” presumably in fear of his reaction.

This revelation isn’t necessarily new

According to Insider, the biographer’s book, which hits shelves this September, dives into how the world’s wealthiest person’s complex personality balances his “dark streak” with his work at Tesla and SpaceX.

However, readers shouldn’t be too surprised by Isaacson’s insight into Musk’s personality—another biography on the billionaire has already pointed out Musk’s apparent short fuse.  

The Wall Street Journal‘s Tim Higgins laid bare Musk’s habit to unleash the beast on anyone—from hourly workers to strangers to top executives—in Power Play: Tesla, Elon Musk, and the Bet of the Century. 

Meanwhile, Musk’s tough approach to work is hardly a secret. 

The serial entrepreneur has publicly encouraged staff to prove their dedication to their job by sleeping at the office (or under their desk, like he’s done in the past), work a minimum of 40 hours per week in the office and burn the 3 a.m. oil. 

Twitter responded to Fortune’s request for comment with its customary poop emoji.

About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Sven Gerjets, chief technology officer at Gap, speaks on stage on a panel at Fortune Brainstorm Tech 2026.
Future of WorkBrainstorm Tech
Why companies are treating AI as a strategic partner rather than a passive technology, and how to avoid an ‘AI hangover’
By Sebastian HerreraJune 12, 2026
2 hours ago
Elon Musk stands behind the Nasdaq opening bell and in front of a "SpaceX" background.
Future of WorkElon Musk
Despite his new trillionaire status, Elon Musk says money ‘will stop being relevant’ in the future because of AI
By Sasha RogelbergJune 12, 2026
3 hours ago
arms
HealthPsychology
You probably think you’re a really open-minded person, but the real thing raises your death anxiety
By Daryl Van Tongeren and The ConversationJune 12, 2026
3 hours ago
AI was supposed to cut health care costs. One of its first jobs was charging you more, PwC report shows
AIHealth Care Service
AI was supposed to cut health care costs. One of its first jobs was charging you more, PwC report shows
By Whizy Kim and Tech BrewJune 12, 2026
3 hours ago
Man in a blue shirt gesturing
AIBrainstorm Tech
AOL cofounder Steve Case on AI— major upside, real risk, and ‘probably a net negative’ for jobs
By Amanda GerutJune 12, 2026
4 hours ago
On the day of a historic IPO, SpaceX’s president is already hinting at a Tesla merger: ‘That might make Elon Musk’s life a little easier’
C-SuiteSpaceX
On the day of a historic IPO, SpaceX’s president is already hinting at a Tesla merger: ‘That might make Elon Musk’s life a little easier’
By Marco Quiroz-GutierrezJune 12, 2026
4 hours ago

Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
11 hours ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
1 day ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
1 day ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.