• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechLabor

A.I. makes workers feel so isolated and conflicted that it’s driving them to drink and suffer from insomnia, study finds

By
Rachel Shin
Down Arrow Button Icon
By
Rachel Shin
Down Arrow Button Icon
June 13, 2023, 1:58 PM ET
Photo of a person sitting at a bar and drinking a beer
A.I. in the workplace can lead workers to drink more, a study has found. Brandon Bell/Getty Images

Using artificial intelligence at work has deeper effects than making jobs easier and increasing productivity. It elicits a complicated emotional response in employees that makes them want to spend more time with colleagues, but also causes them to feel lonelier, suffer from insomnia, and drink more, a March study found. 

Recommended Video

The findings show the psychological impact of introducing A.I. in the workplace that companies will increasingly have to consider as they add the technology to the normal flow of business. A.I. may be just a tool, but it comes with a lot of baggage that can shake up how employees live and feel outside of work.

The study revealed that working with A.I. creates attachment anxiety, which in turn increases people’s need for “affiliation,” or person-to-person connection. When workplace human interactions are replaced with computerized ones, people react both positively and negatively. 

The positive outcome of people’s A.I.-induced craving for connection is that they become motivated to spend extra time with their colleagues and to voluntarily help each other. The downside is that outside of work, people feel more isolated, which can lead to serious consequences including a lack of sleep and more alcohol consumption.  

Pok Man Tang, the study’s lead researcher and a professor at the University of Georgia business school who focuses on human-nonhuman interactions at work, told Fortune that he developed the research questions behind the study during his former career as a bank analyst at BNP Paribas. 

“That’s the time when I observed a lot of interesting interactions and dynamics and behavioral consequences among my colleagues, that made me start wondering, ‘Why is it leading to this series of outcomes?’” Tang said. 

Tang questioned why his colleagues drank more at happy hour when they used more A.I., and later discovered that the cause was A.I.-induced loneliness. The study said that consuming alcohol helps dull feelings of isolation and provides an escape from people’s awareness of loneliness. Specifically, after-work drinking is a “spillover” negative effect of lack of workplace connection.

Still, Tang emphasizes that A.I.’s impact on work isn’t purely harmful—rather, it’s best characterized by tension. It can make people feel at once more collegial and more detached from their coworkers, and it also has a complicated effect on workplace self-esteem. Using the technology isn’t the same as using any other tool, like a calculator or spell-check. For some, including Tang himself, interacting with A.I. is emotional and confusing.

“I had issues with A.I., personally. I experienced a lot of tensions intrapersonally while I was using it. I just struggled every moment,” Tang told Fortune. “It’s probably because paradoxical feelings are happening at the same time.”

The study likens the current moment in work to the 2009 Bruce Willis film Surrogates, in which humans are completely homebound while A.I. androids complete all work and outside tasks. Humans operate their A.I. “surrogates,” which are far more capable than they are, from the safety and comfort of their houses. 

“This movie depicts a sensationalized example of which is becoming a commonplace workplace phenomenon—that many work interactions are not with human coworkers but rather with AI systems that give advice, make decisions, and increasingly are employees’ primary collaborators in the pursuit of work goals,” the study says.

Tang’s study was based on a survey of 800 workers in various fields across the U.S., Indonesia, Taiwan, and Malaysia. The findings were published in the Journal of Applied Psychology.

In previous research, Tang has found other examples of the tension A.I. engenders. In a 2022 report, he concluded that using A.I. makes workers feel more confidence in achieving their goals, but also more ambiguity toward what’s expected of them.

The technology makes tasks easier, or fully automates some tasks, which can cause psychological conflict. Employees’ workflow benefits, but they may question their value when technology assumes many of their responsibilities.

However, Tang speculates that the negative social consequences of A.I. may wane in coming decades. Currently, the technology’s integration is novel and therefore disruptive, but as A.I. becomes increasingly pervasive, people may be less jarred by its impact.  

Companies may be able to incorporate A.I. in ways that support employee wellness rather than erode it. Tang said that management style is key to a smooth A.I. transition. Tying A.I. into a shared company identity and communicating actively with employees mitigates negative consequences, he added.

“I think some leaders tried to sell A.I. to their employees as ‘It’s a tool, it’s a machine, go and use it.’ I think that’s not a very constructive way of incorporating it,” Tang said. “A better way to do that is through different kinds of intervention, training, or communication from senior leaders. They have to convey that A.I. is actually part of the company’s shared vision and goal.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Rachel Shin
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

adavia
AISocial Media
This 22-year-old college dropout is generating $700,000 a year from ‘AI slop’ videos that people sleep through
By Eva RoytburgDecember 30, 2025
41 minutes ago
Mark Zuckerberg smiles in a black and white suit
AIMeta
Mark Zuckerberg’s Meta is dropping over $2 billion for an AI startup—a rare example of a U.S. tech giant buying a platform founded in China
By Dave SmithDecember 30, 2025
1 hour ago
TV
CommentaryMedia
Television is a state of mind: why user experience will define the next era of media
By Lin CherryDecember 30, 2025
2 hours ago
Warren Buffett and the Geico gecko.
InvestingWarren Buffett
A vicious cycle beats a virtuous one: How Warren Buffett’s Geico fell behind Progressive in the auto insurance race
By Adam SeesselDecember 30, 2025
3 hours ago
India
CommentaryIndia
AI adoption at scale is hard. Just look at India, which processes about 20 billion transactions every month 
By Shankar Maruwada and Angela ChitkaraDecember 30, 2025
5 hours ago
AsiaSemiconductors
Why Singapore is the only Southeast Asian country in Pax Silica, the U.S.’s new AI ‘inner circle’
By Angelica AngDecember 30, 2025
9 hours ago

Most Popular

placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
24 hours ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
2 days ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergDecember 28, 2025
2 days ago
placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
3 days ago
placeholder alt text
AI
'Godfather of AI' Geoffrey Hinton predicts 2026 will see the technology get even better and gain the ability to 'replace many other jobs'
By Jason MaDecember 28, 2025
2 days ago
placeholder alt text
Banking
Former Russian banking billionaire says an Instagram post cost him $9 billion: His company was sold for 3% of its value in 'hostage' situation
By Nick LichtenbergDecember 29, 2025
23 hours ago