• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight

2

Indeed chief economist: Aging Baby Boomers are America's real labor problem, not AI

3

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war

1

Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight

2

Indeed chief economist: Aging Baby Boomers are America's real labor problem, not AI

3

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
TechNvidia

Nvidia was born in the booth of a bullet-ridden Denny’s—now it’s worth $1 trillion

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
June 1, 2023, 12:04 PM ET
Jen-Hsun Huang, president and CEO of Nvidia, says Denny's was critical to his personal and professional development.
Jen-Hsun Huang, president and CEO of Nvidia, says Denny's was critical to his personal and professional development.Patrick T. Fallon/Bloomberg via Getty Images
Add Fortune on Google for similar content.

Nvidia broke into the trillion-dollar club on Wall Street this week, an impressive feat for any company, but perhaps even more so considering where it got its start.

Recommended Video

Long before they were launching GeForce graphics cards and powering A.I. engines, the founders of the graphic chip manufacturer were focused instead on things like Moons Over My Hammy and pancakes as they sat in a booth of a bullet-ridden Denny’s near San Jose, not far from CEO Jensen Huang’s home.

A report in the Wall Street Journal looks at the origins of the tech powerhouse. And the popular diner was a key meeting spot for Huang, Chris Malachowsky, and Curtis Priem, who collectively dreamed up Nvidia.

Huang had actually worked at Denny’s long before those coffee-fueled meetings. As a teenager, he waited tables, and he says taking customer orders helped him learn how to communicate with people he doesn’t know and find compromise when things get tense.

“I was incredibly shy,” he told the New York Times in 2010. “The one experience that pulled me out of my shell was waiting tables at Denny’s. I was horrified by the prospect of having to talk to people. You want customers to always be right, but customers can’t always be right. You have to find compromises for circumstances that are happening all the time and you have difficult situations… You can’t control the environment most of the time. And so you’re making the best of a state of chaos, which was a wonderful learning experience for me.”

Malachowsky and Priem didn’t have that tie to Denny’s. But when they were formulating their business, they couldn’t meet at the office of their day job at Sun Microsystems. Huang, similarly, couldn’t offer up room at LSA Logic. Denny’s was a convenient meeting spot in 1993.

“We were not good customers,” Malachowsky told the Journal. “We were going to show up for four hours and drink 10 cups of coffee.”

Eventually, the trio was asked to move to a room in the back, where police were often found working on their reports. Once they noticed the bullet holes in the front window, though, the founders agreed to find a different place to make their plans.

That turned out to be Priem’s townhouse, which lacked air conditioning, but let them focus enough to determine what Nvidia would be.

Even after the company was up and running, its offices weren’t a big step up from that Denny’s or the sweltering townhouse.

“It was a small office. We had lunch around a Ping-Pong table. We shared a bathroom with another company,” Jeff Fisher, the company’s first salesman and currently an executive vice president, told Fortune in 2017. “The Wells Fargo bank that shared our parking lot got robbed two or three times.”

It took investors a while to get on board. And even family was skeptical. When Huang told his mother the trio was starting a company to make graphics chips which people could use to play video games, she replied “Why don’t you go get a job?”

Last week, Huang saw his personal value jump by $6 billion in one day.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

data
AIData centers
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
By Aaron Walayat and The ConversationJuly 19, 2026
2 hours ago
‘Dr. Doom’ Nouriel Roubini says we’re headed for universal basic income or ‘some form of socialism’ as AI revolutionizes work—He calls that optimistic
AIthe future of work
‘Dr. Doom’ Nouriel Roubini says we’re headed for universal basic income or ‘some form of socialism’ as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
12 hours ago
A massive margin call and ‘push-button liquidity’ have torched stocks, but they’re now poised to rebound, top Wall Street forecaster says
Investingtech stocks
A massive margin call and ‘push-button liquidity’ have torched stocks, but they’re now poised to rebound, top Wall Street forecaster says
By Jason MaJuly 18, 2026
18 hours ago
xi
AIChina
A Chinese Pink Floyd fan is giving Claude and Chat their own DeepSeek moment — an AI model just as good and half the price
By Matt O'Brien and The Associated PressJuly 18, 2026
20 hours ago
ives
BankingMarkets
‘I’m an example of what I’ve preached’: Dan Ives knows AI has a ‘PR problem’ but it led to his massive career change after 25 years on Wall Street
By Nick LichtenbergJuly 18, 2026
23 hours ago
pt
PoliticsReligion
Peter Thiel just gave the public its closest look yet at his ‘Antichrist’ theory—and it’s a tech and climate regulator
By Nick LichtenbergJuly 18, 2026
1 day ago

Most Popular

Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight
Middle East
Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight
By Jason MaJuly 18, 2026
12 hours ago
Indeed chief economist: Aging Baby Boomers are America's real labor problem, not AI
Commentary
Indeed chief economist: Aging Baby Boomers are America's real labor problem, not AI
By Svenja GudellJuly 18, 2026
1 day ago
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
Economy
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
By Sasha RogelbergJuly 17, 2026
2 days ago
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
4 days ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
12 hours ago
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
Law
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
By Marco Quiroz-GutierrezJuly 17, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.