• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

3

Current price of gold as of July 8, 2026

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

3

Current price of gold as of July 8, 2026
SuccessMillennials

A worker making $100,000 in this economy ‘really struggles to live the American Dream,’ SoFi CEO says

By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
May 26, 2023, 3:01 PM ET
SoFi CEO, Anthony Noto
SoFi CEO, Anthony Noto, claims that he gets what it's like to make a low six figures.Christopher Goodney—Bloomberg/Getty Images
Add Fortune on Google for similar content.

This bank CEO is not like the other girls, or at least he doesn’t want you to think he is, as he asserts that he knows his customers are struggling. “In many ways, someone today that’s making $100,000-plus really struggles to live the American Dream for a variety of different reasons, and they need a relationship bank,” Anthony Noto, the chief executive of SoFi Technologies, said in a JPMorgan investor conference this week.

Recommended Video

Citing the hefty price of going to college, Noto explains that many workers are graduating and “going to be in a hole and they can’t invest.” He’s not wrong. The price of higher education is starting younger generations off on the wrong economic foot, so to speak, making it hard for them to build wealth and reach the same financial milestones as previous cohorts.

“If they buy a home that’s too big relative to their means, they’re not going to be able to save and they’re going to constantly be running over budget,” he adds, explaining that’s where his company would like to come in to help these individuals invest. To be fair, the executive of the fintech company was framing SoFi as the solution to many (or all) of these problems. 

As a giant in the fintech space, straddling the line between financial services and an app, SoFi is active in student and personal loans, originating billions every quarter, but as the Motley Fool notes, the market seems skeptical. Its stock is up about 10% this year, but that’s less than half the increase of the Nasdaq Composite, a benchmark index for tech stocks.

And about that unattainable American Dream because of student loans thing, Noto’s company has sued the government in order to try to stop the pause on student loans, because that’s a huge plank of its business. “SoFi’s attempt to end the student loan payment pause and force millions of Americans into repayment while raking in massive revenues and handing out huge executive paychecks represents corporate greed at its worst,” Congresswoman Ayanna Pressley (MA-07) and Senator Elizabeth Warren (D-MA) said in a statement in April.

Still, there’s an underlying truth to Noto’s words. During a time of high inflation, many, especially younger individuals who are more impacted by market volatility and graduated with greater debt, have realized that the American Dream is no longer accessible or affordable. Wages aren’t keeping pace with inflation, which impacts those with entry-level jobs at a greater level. It’s all led to many millennials sounding a bit like a SoFi Technologies guy, stating that a low six figure salary isn’t the goal anymore. It’s easier to see savings be chipped away at even with a $100,000 annual pay, as a poll from Morning Consult showed that households that made more than $100,000 yearly experience the greatest drop in financial well-being compared to a year ago.

It doesn’t help that the hallmarks of the storied American Dream were buying a home and eventually retiring, things that have always been quite difficult but have started to feel trying for the youth of today that’s grappling with a bit more financial insecurity. Aging into a difficult housing market, some Gen Z and millennials are depending on their parents in order to get by and afford their bills. The bench post for retirement has also moved, as experts now project that even $1 million is too low for a comfortable retirement.

Even more than $100,00 feels paltry to Americans and Noto alike. “Compared to past generations, $125,000 doesn’t feel like enough anymore,” Kelly, age 29 who works in tech, tells Fortune’s Alicia Adamczyk, “My parents, they raised four children on that. I had this expectation that when you make all this money, you can live a comfortable life.

And a majority of (61%) of millennials and Gen Zers told banking app Dave and Harris Poll in 2022 that they lack confidence they can afford their goals. It’s gotten to the point where many don’t think they can afford their dream future, America’s dream or not. 

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Chloe Berger
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

49% of young adults live at home, up 12 points since 2019. An economist says the fallout will reshape marriage, kids, and home-buying
Economybehavioral economics
49% of young adults live at home, up 12 points since 2019. An economist says the fallout will reshape marriage, kids, and home-buying
By Catherina GioinoJuly 9, 2026
55 minutes ago
Billionaire philanthropist MacKenzie Scott
SuccessBillionaires
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
By Emma BurleighJuly 9, 2026
4 hours ago
Businessman flying private jet using smartphone
SuccessWealth
Self-made multimillionaire says Canadians ‘give no money away’ compared with Americans—research shows U.S. giving is more than twice as high
By Preston ForeJuly 9, 2026
5 hours ago
Companies still don’t know how to incorporate AI in a holistic way, says Wharton expert
AICFO Daily
Companies still don’t know how to incorporate AI in a holistic way, says Wharton expert
By Sheryl EstradaJuly 9, 2026
6 hours ago
n
SuccessBook Excerpt
My Microsoft exit with no business plan led to a $40 billion internet company—and a debate over risk vs. timing
By Naveen JainJuly 9, 2026
8 hours ago
$5 billion CEO says he doesn’t just call references—he also secretly hunts down managers you didn’t list to ask about your personality
SuccessThe Interview Playbook
$5 billion CEO says he doesn’t just call references—he also secretly hunts down managers you didn’t list to ask about your personality
By Orianna Rosa RoyleJuly 9, 2026
13 hours ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
3 days ago
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
Newsletters
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
By Jim EdwardsJuly 8, 2026
1 day ago
Current price of gold as of July 8, 2026
Personal Finance
Current price of gold as of July 8, 2026
By Danny BakstJuly 8, 2026
1 day ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
4 days ago
Mining CEO worth $24 billion nearly drowned and had to break his own leg in a freak hiking accident—he used the recovery time to go back to school
C-Suite
Mining CEO worth $24 billion nearly drowned and had to break his own leg in a freak hiking accident—he used the recovery time to go back to school
By Eleanor PringleJuly 8, 2026
1 day ago
Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
Law
Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
By Jason MaJuly 5, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.