• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsUkraine

Drone conflict is like the Wild West with each country playing by its own rules—and the tech is only getting more sophisticated

By
The Conversation
The Conversation
and
Tara Sonenshine
Tara Sonenshine
Down Arrow Button Icon
By
The Conversation
The Conversation
and
Tara Sonenshine
Tara Sonenshine
Down Arrow Button Icon
May 19, 2023, 4:01 PM ET
Participant practice flying a drone, in this case to locate colleagues who were hiding and pretending to be enemy snipers, during a combat training day hosted by a local paramilitary civil formation called TSEL on February 22, 2023 in Lviv region, Ukraine.
Participant practice flying a drone, in this case to locate colleagues who were hiding and pretending to be enemy snipers, during a combat training day hosted by a local paramilitary civil formation called TSEL on February 22, 2023 in Lviv region, Ukraine.Sean Gallup/Getty Images

Loud explosions rock the evening sky. Streaks of light appear like comets. Missiles rain down. Below, people scramble for cover. The injured are taken on stretchers – the dead, buried.

Recommended Video

That is daily life in Ukraine, where pilotless vehicles known as drones litter the sky in an endless video gamelike – but actually very real – war with Russia.

Both Russia and Ukraine are using drones in this war to remotely locate targets and drop bombs, among other purposes.

Today, drones are used in various other conflicts, but are also used to deliver packages, track weather, drop pesticides and entertain drone hobbyists.

Welcome to the world of drones. They range from small consumer quadcopters to remotely piloted warplanes – and all types are being used by militaries around the world.

As a scholar of public diplomacy and foreign policy – and a former United States under secretary of state for public diplomacy and public affairs – I know how important it is for people to understand drones and their proliferation, given the risks of war, terrorism and accidental drone clashes in the world today.

A buying spree

The U.S. is among more than 100 countries using drones in times of conflict.

Terrorists have also been known to deploy drones because they are relatively low-cost weapons with high degrees of civilian damage.

Consumer drone shipments, globally, topped 5 million units in 2020 and are expected to surpass 7 million by 2025.

Sales of drones globally were up 57% from 2021 to 2022.

With the exponential rise in drone purchases, there are few constraints for buyers, creating a wild, wild west of uncontrolled access and usage.

Each country is free to decide when and where drones fly, without answering to any other country or international authority governing drones. The skies are often filled with drone swarms, with little on-the-ground guidance on the rules of the sky.

Different purposes

Each country has a unique interest in getting and using drones.

China is increasingly using sophisticated drones for covert surveillance, especially in international waters to patrol the disputed islands in the South China Sea. Its expanding drone program has influenced other countries like the U.S. to also invest more in the technology.

Turkey’s military has a highly sophisticated drone, the Bayraktar TB2, which is capable of carrying laser-guided bombs and small enough to fit in a flatbed truck.

The United Arab Emirates imports drones from China and Turkey to deploy in Yemen and Libya to monitor warlords in case conflict breaks out.

And South Korea is considering starting a special drone unit after it failed to respond to a recent North Korean drone incursion. When North Korea deployed five drones towards it southern neighbor in December 2022, South Korea had to scramble its fighter jets to issue warning shots.

No rules in the air

The countries with armed drones are individually navigating their own rules instead of an international agreed-upon set of regulations.

International law prohibits the use of armed force unless the United Nations Security Council authorizes an attack, or in the case of self-defense.

But short of launching a full war, drones can legally be deployed for counterterrorism operations, surveillance and other non-self defense needs, creating a slippery slope to military conflict.

Figuring out the national and international rules of the sky for drone usage is hard.

For 20 years, experts have tried to create international agreements on arms – and some countries supported an informal 2016 U.N. agreement that recommends countries document the import and export of unmanned aerial vehicles.

But these efforts never evolved into serious, comprehensive standards and laws that kept pace with technology. There are several reasons for that: To protect their national sovereignty, governments do not want to release drone data. They also want to avoid duplication of their technology and to maintain their market share of the drone trade.

US and drones

For decades, the U.S. has wrestled with how to balance drone warfare as it became involved in overseas operations in Iraq, Afghanistan, Syria and other conflict zones.

The U.S. killed a top al-Qaida leader with a drone strike in Afghanistan in 2022.

But there have been other instances of drone strikes that resulted in unintended casualties and damage.

In 2021, The New York Times reported that a U.S. drone strike on a vehicle thought to contain an Islamic State bomb resulted in the deaths of 10 children – not three civilians, as the U.S. said might have happened.

There is scant public opinion research on how American feel about the use of drones overseas, which makes building public support for their military use difficult.

Drone dangers

Drone dangers are real. Many drone experts, including myself, believe it is unsafe for each country’s military to make its own decisions on drones with no rules guiding drone transfers, exports, imports and usage – and no major forum to discuss drones, as the technology continues to evolve.

Multiple drones can communicate with each other remotely, creating shared objectives rather than an individual drone path or pattern. Like a swarm of bees, these drones form a deadly and autonomous aerial army ripe for accidents.

With the advent of artificial intelligence and more sophisticated unmanned aerial vehicles, drones can change speed, altitude and targeting in seconds, making them even more difficult to track and investigate. Attacks can happen seemingly out of the blue.

In my view, the world needs new and consistent rules on drone usage for the decade ahead – better international monitoring of drone incursions and more transparency in the outcome of drone attacks.

Information about the impact of military use of drones is not just important for historical purposes, but also to engage societies in action and temper the impulse to engage in conflict. It is time to talk seriously about drones.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By The Conversation
See full bioRight Arrow Button Icon
By Tara Sonenshine
See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Politics

benioff
PoliticsDavos
Billionaire Marc Benioff challenges the AI sector: ‘What’s more important to us, growth or our kids?’
By Jake AngeloJanuary 20, 2026
9 hours ago
trump
PoliticsElections
History says there’s a 90% chance that Trump’s party will lose seats in the midterm elections. It also says there’s a 100% chance
By Robert A. Strong and The ConversationJanuary 20, 2026
12 hours ago
A trader works on the floor of the New York Stock Exchange (NYSE) in New York on January 20, 2026.
InvestingMarkets
Selling America is a ‘dangerous bet,’ UBS CEO warns as markets panic
By Eva RoytburgJanuary 20, 2026
12 hours ago
one bitcoin
CryptoCryptocurrency
Crypto market reels in face of tariff turmoil, Bitcoin falls below $90,000 as key legislation stalls
By Carlos GarciaJanuary 20, 2026
13 hours ago
Trump announcing "reciprocal tariffs" in April of 2025.
MagazineDonald Trump
The 9 most disruptive deals of Trump’s first year back in the White House
By Geoff ColvinJanuary 20, 2026
13 hours ago
US President Donald Trump looks back as a question from the press is shouted after a press conference at the World Economic Forum in Davos, Switzerland, on January 22, 2020.
BankingFederal Reserve
Trump may name Jerome Powell’s replacement at Davos: Meet the top 4 candidates for Fed chair
By Eva RoytburgJanuary 20, 2026
15 hours ago

Most Popular

placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 20, 2026
By Joseph HostetlerJanuary 20, 2026
19 hours ago
placeholder alt text
Politics
The U.S. Supreme Court could throw a wrench into Trump’s plan to take Greenland as soon as Tuesday
By Jim EdwardsJanuary 19, 2026
2 days ago
placeholder alt text
Success
Half of veterans leave their first post-military jobs in less than a year, and spouses face sky-high unemployment—this CEO has a $500 million fix
By Emma BurleighJanuary 19, 2026
2 days ago
placeholder alt text
Success
Billionaire Marc Andreessen spends 3 hours a day listening to podcasts and audiobooks—that’s nearly an entire 24-hour day each week
By Preston ForeJanuary 20, 2026
16 hours ago
placeholder alt text
Economy
Trump added $2.25 trillion to the national debt in his first year back in charge, watchdog says
By Nick LichtenbergJanuary 20, 2026
11 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.