• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessCareer Advice

Stop planning for your dream job—it won’t help you be successful or happy, says millionaire bestselling author Seth Godin

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
May 18, 2023, 7:31 AM ET
Seth Godin on stage
By treating every year as a goalpost toward your dream job, you end up living permanently in the future at the expense of today.Brad Barket—Getty Images

From a young age, you’re asked: What do you want to do with your life?

Recommended Video

That early-life question dictates every career move you make, from the subjects you pick at school to the job titles you fight for—and it’s a complete waste of time.

Contrary to the adage saying that failing to plan is planning to fail, the millionaire entrepreneur and bestselling author Seth Godin wants aspirational people to rip up their career roadmaps and embrace going with the flow.

The issue he takes with following a predetermined path is that the end of your journey isn’t actually when you step into the dream career you imagined for yourself when you were a teen or young adult. 

Really, “the end is your dead”, he recently told LinkedIn CEO Ryan Roslansky’s The Path newsletter. “The goal is, did you enjoy getting from here to wherever dead is? And you do that by having a compass, not a map.”

By knowing what inspires you and following your inner compass, Godin believes you could open yourself up to a more fulfilling and “thrilling” career than by following pre-planned steps that may not even lead to your dream job. Here’s why.

Live for today, not tomorrow

Most people, perhaps incorrectly, view success as a long-term metric to stride for.

The problem with treating every year as a moving goalpost toward your dream job, is that you end up living permanently in the future at the expense of today.

Worse still, as Godin points out, your actual final destination (or rather, death) could sadly come before you reach the end of any map you drew out for your future. 

Instead, he believes people would be a lot more fulfilled in their careers if they focused on small wins, personal growth, and their current happiness level.

His advice for living, and working, for the now? Take every opportunity that comes your way like a wave.

“Surfing isn’t about winning or about keeping score, surfing is simply about saying here is this wave right this minute, how will I choose to ride it?” he said. “After this wave, there’s going to be another one.”

By taking on projects that excited him there and then instead of following a career map, Godin was able to discover book writing—he’s now authored 20 best-selling books—and blogging, which has become an extremely successful side-hustle for him.

When you start basing your next move on the possibilities in front of you instead of the path you wrote for yourself years (if not, decades) ago, he thinks you’ll learn more and have a lot more fun on the journey to success.

Each stepping stone forward becomes, as Godin puts it, “something you get to do, not have to do”.

Finding your true north

In a world where many young people (356 million to be exact, on Instagram alone) look up to the likes of Kim Kardashian, who famously instructed her followers to “get your f—— ass up and work” while dripping in designer gear, Godin’s advice may seem too whimsical to be true. 

Being in Silicon Valley, where “the compasses are completely distorted because there’s a magnetic north in the wrong direction,” he gets that. “So if you are surrounded by people who are using the wrong true north, it’s quite likely you’re gonna be confused.”

He insists that the current measures of success, from the number of followers you have on Twitter to how much money you have in the bank, are not “correlated in any way with life satisfaction, impact or generosity.”

But if ditching people that don’t align with your true north and focusing on building happiness over money sounds like advice exclusively for people who already have acquired a certain level of success, then there’s one lesson from Godin that all workers can part with: It’s time to find enjoyment in the journey, instead of the destination.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

ground beef
HealthTikTok
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
3 hours ago
Young dejected worker on phone
SuccessGen Z
USAA CEO says Gen Z ‘are not going to be as well off’ as boomers and Gen Xers—they need to take ownership of their success, he urges
By Emma BurleighMarch 1, 2026
5 hours ago
heitmann
CommentaryEntrepreneurship
Here’s how to build something that lasts, from the founder of a $300 million bootstrapped company that’s been growing for 28 years straight
By Tim HeitmannMarch 1, 2026
6 hours ago
Gamers celebrating
SuccessCareers
Meet the Gen Z college students who turned Excel into a competitive esport—they’re competing in spreadsheet challenges and it’s helping them land jobs
By Preston ForeFebruary 28, 2026
1 day ago
Successphilanthropy
Dolly Parton’s philanthropy inspiration is her father who couldn’t read or write: ‘I saw how crippling that could be’
By Sydney LakeFebruary 27, 2026
2 days ago
Personal Financewealth management
The Great Wealth Transfer is already happening as millennials hitting their ‘Peak 35’ are richer than ever
By Catherina GioinoFebruary 27, 2026
2 days ago

Most Popular

placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
23 hours ago
placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
1 day ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Dubai’s worst nightmare unfolds as Iran strikes Gulf neighbors
By Dana Khraiche, Fiona MacDonald and BloombergFebruary 28, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.