• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceSports

A billionaire financier selling his stake in the Milwaukee Bucks says that pickleball could offer a higher rate of return than the NBA

By
Amanda Albright
Amanda Albright
,
Sonali Basak
Sonali Basak
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Amanda Albright
Amanda Albright
,
Sonali Basak
Sonali Basak
and
Bloomberg
Bloomberg
Down Arrow Button Icon
May 17, 2023, 2:57 PM ET
Marc Lasry attends a press conference before the NBA Paris Game match between Charlotte Hornets and Milwaukee Bucks on January 24, 2020 in Paris, France.
Marc Lasry attends a press conference before the NBA Paris Game match between Charlotte Hornets and Milwaukee Bucks on January 24, 2020 in Paris, France. Aurelien Meunier/Getty Images

Marc Lasry, the billionaire co-founder of Avenue Capital Group, said he expects investments in upstart sports leagues like pickleball may offer a higher rate of return to investors than NBA teams.

“There’s massive opportunities in sports — but I think those opportunities are in smaller teams,” Lasry said Wednesday in an interview on Bloomberg Television, noting they could be in Europe and Asia.

Lasry agreed to sell his 25% stake in the Milwaukee Bucks this year in a transaction that values the National Basketball Association team at about $3.5 billion. He said that while he thinks valuations in the league will continue to rise, it was the “right time to sell.”

Lasry, 63, has said he plans to raise a sports fund that would look to acquire stakes in teams and adjacent sports businesses. He bought a Major League Pickleball team along with former tennis star James Blake for $100,000 before the league launched in 2021.

“Today it’s $10 million,” he said in the interview. 

He said he doubts the Bucks will increase in value at a similar rate over the next five to 10 years.

Lasry, whose New York-based firm specializes in distressed debt, said that Avenue Capital is benefiting from regional banks curtailing lending by being able to offer private credit loans at higher interest rates. 

Still, he said he ultimately expects a mild recession. 

“You’re going to have more bankruptcies, you’re going to have more problems,” he said. “That’s why the Fed is going to lower rates. They’re going to have to.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Amanda Albright
See full bioRight Arrow Button Icon
By Sonali Basak
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

EconomyTariffs and trade
NATO vs. ‘TACO’ trade: Dow futures tumble 400 points on Trump’s latest tariffs while Wall Street hopes for de-escalation at Davos
By Jason MaJanuary 19, 2026
15 hours ago
Photo: President Trump
PoliticsTariffs
The U.S. Supreme Court could throw a wrench into Trump’s plan to take Greenland as soon as Tuesday
By Jim EdwardsJanuary 19, 2026
23 hours ago
Elon Musk, wearing a suit, looks to the side and frowns.
AIElon Musk
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
23 hours ago
Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Jan. 19, 2026: Earn up to 5.00% APY
By Glen Luke FlanaganJanuary 19, 2026
1 day ago
Personal FinanceBanks
Best CD rates today, Jan. 19, 2026: Earn up to 4.18% APY if you lock in now
By Glen Luke FlanaganJanuary 19, 2026
1 day ago
President Donald Trump
EconomyGreenland
America’s ‘Achilles Heel’ of national debt is exposed by Trump’s Greenland tariff threat, warns Deutsche Bank
By Eleanor PringleJanuary 19, 2026
1 day ago

Most Popular

placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
23 hours ago
placeholder alt text
Investing
Stocks sell off globally as traders digest Trump message saying he wants Greenland because ‘your Country decided not to give me the Nobel’ 
By Jim EdwardsJanuary 19, 2026
1 day ago
placeholder alt text
Politics
Army readies 1,500 paratroopers specializing in arctic operations for possible deployment to Minnesota if Trump invokes Insurrection Act
By Konstantin Toropin and The Associated PressJanuary 18, 2026
2 days ago
placeholder alt text
Politics
The U.S. Supreme Court could throw a wrench into Trump’s plan to take Greenland as soon as Tuesday
By Jim EdwardsJanuary 19, 2026
23 hours ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
7 days ago
placeholder alt text
Commentary
I oversee a lab where engineers try to destroy my life’s work. It's the only way to prepare for quantum threats
By Bernard VianJanuary 18, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.