• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard

1

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
TechAI

DeepMind cofounder’s new A.I. chatbot is a good listener. And that’s about it. Is that enough?

Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
May 3, 2023, 12:21 PM ET
Inflection cofounder and CEO Mustafa Suleyman.
Mustafa Suleyman, the cofounder and CEO of Inflection. The closely watched A.I. startup debuted its first product yesterday, a chatbot called Pi.John Phillips—Getty Images for TechCrunch
Add Fortune on Google for similar content.

At a time when most generative A.I. startups are touting how capable their software is, it is jarring to hear Mustafa Suleyman, the cofounder of Inflection, talking up how limited his startup’s A.I.-powered chatbot, Pi, is.

Recommended Video

“It doesn’t generate code. It doesn’t write high school essays. It doesn’t produce long, drawn out lists. It won’t write you a marketing strategy. There are many things it won’t do,” Suleyman, Inflection’s co-founder and CEO, tells me. “And because we’ve not designed it for generality, it’s more constrained and hopefully a little bit more safe as a result.”

It remains to be seen whether creating a chatbot that is safe, but also, in the words of one headline, deliberately dull, is a good business strategy. It is certainly different.

Inflection is one of the most closely-watched startups in Silicon Valley’s current generative A.I. boom. That’s partly because of its pedigree: Suleyman was a co-founder of London A.I. lab DeepMind and later served as an executive at Google; Reid Hoffman, one of Inflection’s other co-founders, is a billionaire venture capitalist whose firm Greylock Capital has been at the forefront of the current A.I. boom. He previously co-founded both LinkedIn and PayPal. And Karen Simonyan, who joined Inflection as its chief scientist, is a well-respected former researcher at DeepMind. But Inflection has also attracted attention because of the amount of money it has raised: $225 million in a “seed round” while it was still in stealth mode in May last year, with reports it has been seeking $675 million more in an on-going fundraising effort. The company is set up as a public benefit corporation.

Suleyman and Hoffman had told reporters, somewhat cryptically, that Inflection would be pioneering “a new way for humans to interact with computers.” This lead to speculation that Inflection’s first product would be a kind of general purpose digital assistant, able to carry out tasks for people on their computer or across the internet, in response to instructions given in natural language.

Several rival startups, including Adept AI and Qatalog, are working on A.I.-powered digital assistants for business that can do some of these things. The new Microsoft Bing and Google Bard have some of these capabilities too. And, when combined with the right plugins and when chained to other software, OpenAI’s ChatGPT can function in this way as well.

Building a personal digital assistant is still Inflection’s ultimate goal, Suleyman says. He describes Pi—the name is short for “personal intelligence”—as a new kind of A.I., one that is a consumer-focused product that understands the needs and preferences of an individual person intimately and has their best interests at heart. “Your Pi is going to be almost like a browser for your life,” he says. “So coordinating, scheduling, prioritizing, sourcing valuable information that’s useful and personal to you. But it’s also going to be a private place to think.”

It is this last element that Inflection has chosen to build first. “Right now, we’re beginning with a simple conversation,” Suleyman says. The ability for Pi to perform tasks—and to function as what Suleyman refers to as your personal “Chief of Staff”—is a “secondary phase for us, which is going to come a little bit further down the line,” he says.

For now, in other words, Pi can just talk and listen.

That makes the current iteration of the chatbot mostly useful as a tool for emotional support. In a demonstration for Fortune, Suleyman showed off how Pi responds empathetically when it asked what was on my mind and I told it I had a pressing deadlines coming up. “Yikes! Deadlines can be so stressful,” Pi responded. And then it asked me more about the deadlines I was facing and offered to help me think through ways to get the work done in time. In every conversational turn, it used language designed to be validating and supportive.

“It’s going to start by giving a fairly general supportive line,” Suleyman says. “You know, it’s pretty relaxed. It’s pretty informal. It tries to reflect back what it’s heard from you and engage you in a conversation typically by asking questions.”

Suleyman says that Pi has been trained to keep its responses short—which is one way Inflection has tried to reduce the chance that Pi will stray from its guardrails and turn creepier or suggest inappropriate things. Suleyman repeatedly emphasized that Pi is much safer than other chatbots, which users have found can engage in conversation that is hostile, abusive or toxic, if they are prompted in a certain way. He says Inflection had the benefit of seeing the ways people had tried to “jailbreak” ChatGPT, Bing, and Bard and had developed ways to guard against so-called “prompt injection” attacks, in which users tell the chatbot to “ignore previous instructions,” “do anything now,” or ask it to role play or imagine scenarios that allow the chatbot to produce unsafe or unethical responses.

One of the real innovations with Pi is that it remembers the conversations it has with a user, at least through 100 turns of dialogue, even if the user logs out and later logs back in to the app. ChatGPT, on the other hand, forgets everything you’ve told it before each time you start a new chat session with it.

Suleyman sees Pi as a tool to help people deal with loneliness, to serve as a sounding board that can help unpack thoughts, and perhaps even to help de-stress after a tough day or week. But Pi is not designed to be a digital therapist—and it will make that clear to users if they seem to be trying to use it for that purpose, he says. It will also advise users to seek professional help if the dialogue suggests a person might be in danger of harming themselves or others.

For now Pi is free for anyone to use. It can be accessed through an interface on Inflection’s website or on a mobile app. But, in the future, Suleyman says Inflection would probably offer Pi or its successors through a paid subscription. He says it is important that users pay for the product to ensure the company’s interests are aligned with those of its customers—and that users were not being monetized in some other way, such as selling their data or attention, as has been the case with other “free” consumer tech products.

There’s an old saying that if you want a friend in Washington, D.C., you should get a dog. I guess if you want a friend in Silicon Valley, you should get a chatbot. At least with a chatbot, you don’t have to clean up any poop.

But whether Pi’s validating and empathetic if, well, slightly boring, responses, will be enough to attract users to Pi over competing chatbots that offer more utility in terms of answering questions, summarization, planning, and accomplishing real-world tasks, remains to be seen.

About the Author
Jeremy Kahn
By Jeremy KahnEditor, AI
LinkedIn iconTwitter icon

Jeremy Kahn is the AI editor at Fortune, spearheading the publication's coverage of artificial intelligence. He also co-authors Eye on AI, Fortune’s flagship AI newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too
AISports
LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too
By Catherina GioinoJuly 20, 2026
47 minutes ago
A 13-year-old teenage boy looks at an iPhone screen displaying various social media apps.
PoliticsSocial Media
French President Macron backs effort to ban kids under 15 from social media before departing office next year
By The Associated Press and Samuel PetrequinJuly 20, 2026
2 hours ago
Photo of Hugging Face cofounder and CEO Clement Delangue.
CybersecurityAI agents
Hugging Face says it resorted to a Chinese AI model to battle a fully autonomous cyberattack because U.S. model guardrails stymied its defense
By Emily ForliniJuly 20, 2026
3 hours ago
Sumeet Agrawal is VP of Product Management (Data, AI Governance & Context Engineering for Agentic Systems) at Salesforce.
CommentaryAI agents
Salesforce VP on the leaky AI pipeline: why cheaper tokens won’t fix enterprise AI
By Sumeet AgrawalJuly 20, 2026
7 hours ago
Artificial Intelligence technology and futuristic technology transformation
C-SuiteCFO Daily
How CFOs can tell if AI is actually creating value
By Sheryl EstradaJuly 20, 2026
8 hours ago
uk
PoliticsSocial Media
France wants to ban social media for kids — but Brussels says the bill breaks EU law
By Samuel Petrequin and The Associated PressJuly 20, 2026
9 hours ago

Most Popular

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
2 days ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
8 hours ago
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
AI
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
By Aaron Walayat and The ConversationJuly 19, 2026
2 days ago
Red Lobster’s 37-year-old CEO waited tables before joining the C-suite—he says it was a crash course in managing ‘difficult people and situations’
Success
Red Lobster’s 37-year-old CEO waited tables before joining the C-suite—he says it was a crash course in managing ‘difficult people and situations’
By Preston ForeJuly 19, 2026
2 days ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
14 hours ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
4 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.