• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleAuction

‘Iconic’ pieces of Hollywood history are being auctioned including Sam Malone’s ‘Cheers’ bar and Johnny Carson’s ‘Tonight Show’ set

By
Jamie Stengle
Jamie Stengle
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Jamie Stengle
Jamie Stengle
and
The Associated Press
The Associated Press
Down Arrow Button Icon
May 1, 2023, 1:13 PM ET
The bar used on the set of the TV series "Cheers" is up for auction. Pictured: (l-r) Woody Harrelson as Woody Boyd, Ted Danson as Sam Malone, John Ratzenberger as Cliff Clavin, Rhea Perlman as Carla Tortelli, George Wendt as Norm Peterson.
The bar used on the set of the TV series "Cheers" is up for auction. Pictured: (l-r) Woody Harrelson as Woody Boyd, Ted Danson as Sam Malone, John Ratzenberger as Cliff Clavin, Rhea Perlman as Carla Tortelli, George Wendt as Norm Peterson.NBCU Photo Bank/NBCUniversal/Getty Images via Getty Images

When Johnny Carson retired from “The Tonight Show” after 30 years, one man was determined to make the iconic set part of his burgeoning collection of television memorabilia.

“I would love to say that I convinced him that I was the best guy for the job, but really, if I’m being honest, I had to convince him to save the set at all,” James Comisar said. “He told me he had the tackiest set in Hollywood and who would ever want to see it?”

That set is among a dizzying number of items from Comisar’s collection of props, sets and costumes from beloved television shows that will be sold in early June by Dallas-based Heritage Auctions — from the bar where Sam Malone greeted customers on “Cheers” to the pink confection Barbara Eden wore in “I Dream of Jeannie” to the set from Archie and Edith Bunker’s timeworn living room from “All in the Family.”

Other items on the block when online bidding starts Monday are a tunic worn by Superman in the 1950s TV series, barware from “Mad Men,” tools used to cook meth on “Breaking Bad,” costumes from “Star Trek,” and costumes and props from the 1960s TV series “Batman.” The auction, which features about 1,000 lots, wraps up with live bidding from June 2 to 4 in Dallas.

Comisar — who has been tracking down and preserving television memorabilia since 1989 — had dreamed of creating a museum to house his collection, but when that failed to come together, he decided it was time the items leave the temperature-controlled warehouses where he’s been caring for them.

“I just decided these pieces should go back to the fans and let them enjoy them and then when that good day comes when a TV museum is effectuated, these pieces will be well cared for in the hands of passionate fans and collectors,” said Comisar, 58.

Comisar, who grew up in Los Angeles, said that after school each day he “grabbed my Pop-Tarts and I sat down in front of the TV set” to watch characters who “felt almost like after-school friends.”

After graduating from high school, Comisar became a comedy writer and began spending time on studio lots, where he realized that items from the TV shows he loved were languishing, with no system in place to save or archive them. He said that when shows went off the air, props would be sold or thrown away, or end up back in the costume department for rent.

He said the bar from “Cheers,” complete with the names of the show’s stars carved into it, was in studio storage with a dead skunk in it when he acquired it.

The collection that Comisar has curated includes so many different shows that there’s something there to appeal to everyone, said Joshua Benesh, Heritage’s chief strategy officer.

The collection, he said, also stands out for the way Comisar put it together. “James was out there in the field, in the wild, piecing properties together and discovering things that didn’t have value at the time,” he said.

Benesh said though that in recent years, the entertainment memorabilia market “has come alive.”

“We now understand just how rare some of these things are and how fundamental to our collective popular culture they are,” Benesh said. “These characters are iconic. They’ve become part of the fabric of who we are.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Jamie Stengle
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

The 5 Best Weight Loss Pills of 2026: Expert and Doctor Approved
HealthDietary Supplements
The 5 Best Weight Loss Pills of 2026: Expert and Doctor Approved
By Emily PharesApril 10, 2026
2 hours ago
kamala
PoliticsElections
Kamala Harris says she’s ‘thinking about’ running for president again: ‘I’ll keep you posted’
By Steve Peoples, Matt Brown and The Associated PressApril 10, 2026
2 hours ago
takaichi
Arts & EntertainmentJapan
Japan’s Prime Minister welcomes Deep Purple, capping 50-year love affair with heavy metal: ‘You’re my god’
By Mari Yamaguchi and The Associated PressApril 10, 2026
4 hours ago
gen z
Arts & EntertainmentChina
Seeking to save Gen Z from foreign influence, China has quietly banned K-Pop for a full decade
By Ken Moritsugu, Juwon Park and The Associated PressApril 10, 2026
4 hours ago
Patrick Ball
SuccessCareers
‘The Pitt’ star thought he’d ‘die’ with $80K in student debt—he was working 3 jobs, ready to ditch acting and move to the Alaskan wilderness
By Preston ForeApril 10, 2026
5 hours ago
Ritual Synbiotic+ Probiotic Review (2026): An Expert’s Opinion
HealthDietary Supplements
Ritual Synbiotic+ Probiotic Review (2026): An Expert’s Opinion
By Christina SnyderApril 10, 2026
5 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
1 day ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
1 day ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
1 day ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
12 hours ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.