• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Personal FinanceWealth

Half a million dollars can buy a lot of things—but it’s not clear happiness is one of them

Trey Williams
By
Trey Williams
Trey Williams
Down Arrow Button Icon
Trey Williams
By
Trey Williams
Trey Williams
Down Arrow Button Icon
March 9, 2023, 2:45 PM ET
New study finds that happiness in relation to money plateaus around $500,000 a year.
New study finds that happiness in relation to money plateaus around $500,000 a year.LeoPatrizi—Getty Images

It’s either something about leaving your 20s and gingerly stepping into what inevitably seems to be the rest of your life (or the idea of “late capitalism”), but there’s a question I, my partner, and our millennial friends return to over and over: When is enough enough?

When is it enough stuff? When is it enough nights out and trips taken? When is it enough money? What is enough?

Apparently, enough is somewhere in the realm of $500,000.

A new study from a group of scientists found that the limit in terms of whether money can buy happiness starts to max out once someone hits $500,000 a year. It’s a far cry from past research, in which one study established the idea that happiness plateaus after $75,000.

The study, which surveyed 33,391 working U.S. adults, is presented as an “adversarial collaboration.” In 2010, psychologist Daniel Kahneman and economist Angus Deaton published a paper in which they asserted that emotional well-being, or happiness, increases along with income until the point where it starts to level out, or plateau, when the person makes between $60,000 and $90,000.

In contrast, a 2021 study by Harvard doctoral student Matthew Killingsworth researching the same idea, found no real financial plateau to happiness.

The new paper, published by Kahneman, Killingsworth, and psychologist Barbara Mellers, finds that the plateau exists among the unhappiest 20% of people once they start earning more than $100,000. That, the paper says, is the point at which remaining miseries—bereavement, clinical depression, heartbreak, etc.—aren’t alleviated by more money.

For other Americans, however, higher levels of happiness did seemingly equate to making more money. For the happiest 30%, the level to which their happiness increased continues beyond $100,000. And though the study included people who earned more than $500,000, researchers said discerning whether the same effect was present for people earning that amount was impossible to say for sure.

“For very poor people, money clearly helps a lot,” Killingsworth told New Scientist. “But if you have a decent income and you’re still miserable, the source of your misery probably isn’t something money can fix.”

The median American yearly income sits just above $54,000, and only about 17% of Americans earn more than $100,000 a year, according to research from First Republic. What’s more, people making $500,000 a year are considered to be among the top 1% of earners in America.

The researchers say that in truth, the idea that money can be enough to make someone happy is unfounded. They found, in fact, the emotional impact of more money was small compared to something as simple as the weekend.

“The correlation between income and well-being is much discussed, both by the public and by social scientists and has been the focus of considerable research,” the paper reads. “Yet it’s important to note that the relationship is weak, even if statistically robust.”

Fortune's CFO Daily newsletter is the must-read analysis every finance professional needs to get ahead. Sign up today.

About the Author
Trey Williams
By Trey Williams
Twitter icon
See full bioRight Arrow Button Icon

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Personal Finance

Personal FinanceCredit cards
Trump wants to cap credit card interest rates at 10%. But such limits could harm consumers, experts warn
By Preston ForeJanuary 10, 2026
20 hours ago
Personal FinanceLoans
Best personal loans for good credit 2026: What you need to know
By Joseph HostetlerJanuary 9, 2026
2 days ago
Outgoing Walmart CEO Doug McMillon
SuccessMillionaires
Walmart’s CEO Doug McMillon out-earns the average American’s salary in less than 20 hours—during a typical 30-minute commute, he’s already made $1,563
By Emma BurleighJanuary 9, 2026
2 days ago
Price of platinum for January 9, 2026
Personal Financemoney management
Current price of platinum as of Friday, January 9, 2026
By Joseph HostetlerJanuary 9, 2026
2 days ago
Price of silver for January 9, 2026
Personal Financesilver
Current price of silver as of Friday, January 9, 2026
By Joseph HostetlerJanuary 9, 2026
2 days ago
Personal FinanceLoans
Personal loan APRs on Jan. 9, 2026
By Glen Luke FlanaganJanuary 9, 2026
2 days ago

Most Popular

placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
2 days ago
placeholder alt text
C-Suite
Silicon Valley billionaire flies coach out of solidarity: 'If I'm going to ask my employees to do it, I need to do it, too'
By Nick LichtenbergJanuary 9, 2026
2 days ago
placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
15 hours ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
3 days ago
placeholder alt text
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisJanuary 10, 2026
24 hours ago
placeholder alt text
Success
Bill Gates donated record $8 billion to Melinda French Gates' foundation as part of their divorce settlement
By Marco Quiroz-GutierrezJanuary 9, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.