• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Successremote work

People hate commuting and it means a ‘seismic shift’ is coming to commercial real estate, CEO of a flexible workspace giant says

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
March 7, 2023, 5:20 PM ET
People walking in a busy street
People hate commuting to city centers, IWG’s CEO says. william87—iStock/Getty Images

Employees around the world were forced to adopt fully remote work for the first time when COVID-19 struck. But as the pandemic stretches into its third year, vaccines become more widespread, and hospitalization rates drop, companies have been trying to lure employees back to working in the office full-time once more. JPMorgan Chase’s Jamie Dimon has insisted that a hybrid style “doesn’t work.” Morgan Stanley CEO James Gorman says remote work isn’t an “employee choice,” and Disney’s Bob Iger has demanded that employees work in person four days a week. 

But despite top managers doing their best to get workers back into the office, many simply don’t want to go back to the way it was before. And it could have huge repercussions for real estate, according to the CEO of flexible workspace giant IWG. 

“A lot more people are demanding, and companies are allowing them to work close to home,” Mark Dixon told CNBC’s Squawk Box Europe on Tuesday. “This is a massive change for real estate. It’s a fundamental seismic shift where technology basically has allowed people to work from anywhere, and they are.

“There’s this assumption that people actually like commuting into a central business district. They don’t,” he added. “It’s a complete waste of time and money, and they don’t want to do it.”

Dixon’s company is of course primed to take advantage of a move away from traditional offices, as IWG (formerly known as Regus) specializes in creating hybrid workspace locations around the world. But he isn’t the first CEO to take note that a sea change is taking place in the working world. Shark Tank investor Kevin O’Leary said last week that a “new generation” of workers are refusing to go into offices because they’ve only ever worked remotely. And several companies including Coinbase, Lyft, and Reddit have switched to hybrid or remote-first work arrangements. 

But rather than despair about the office shakeup, Dixon said there are massive opportunities ahead for landlords and commercial real estate developers as they find new uses for their spaces, even if they consider getting rid of them completely. 

IWG did not immediately return Fortune’s request for comment.

Some real estate developers are already converting offices into housing units, and new residential properties are being constructed with attention to “well-lit desk space,” architect Jessica Hester recently told Talk Business. Traditional office spaces are also expected to empty out over the next 10 years. The national office vacancy rate was about 12% in 2019. By 2030, that number is expected to rise to 55% above the pre-pandemic figure, according to real estate firm Cushman & Wakefield. 

Remote work has also forced large employers like Google and Meta to scale down their office expansions, and real estate giants in New York have also had to think about relinquishing their office space holdings. 

The rise of flexible work arrangements is already costing New York City upwards of $12 billion a year, with fewer office goers in the city center spending on recreational expenses linked to venturing out of homes for meals. Shopping and entertainment have also dropped significantly. This translates to lower tax revenue for cities from charges on commuting and parking. 

But Dixon added that although employees no longer prefer coming into offices every day or as frequently as they did before the pandemic, office spaces won’t be entirely obsolete. Employees still like the “drop in” space that offices create to meet colleagues, he said.

Fortune's CFO Daily newsletter is the must-read analysis every finance professional needs to get ahead. Sign up today.

About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

suburbs
Real EstateGen Z
Gen Z can’t afford a house. Some parents are choosing to fund their down payments over their college funds
By Jake AngeloMarch 20, 2026
11 hours ago
Stressed out job seeker on laptop
Successjob hunting
Job seekers aren’t imagining things: the number of candidates ghosted by employers just reached a three-year high thanks to AI
By Emma BurleighMarch 20, 2026
14 hours ago
SuccessCareers
AI boom is fueling demand for skilled trades—and demand for technicians, HVAC workers, and electricians is soaring, with six-figure salaries to match
By Preston ForeMarch 20, 2026
14 hours ago
placek
Commentarybranding
Intel and Toyota made perfectly logical decisions. That’s exactly how they killed their best brands
By David PlacekMarch 20, 2026
19 hours ago
fabio
CommentaryLoneliness
Why my $150 million startup thinks it can solve the $406 billion loneliness problem
By Fabio BinMarch 20, 2026
21 hours ago
Courtesy of Samyr Lainé
SuccessMark Zuckerberg
Meet Mark Zuckerberg’s college roommate. He’s an Olympian-turned-VC exec who now invests in your favorite celebrity businesses
By Jacqueline MunisMarch 20, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.