• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleDiamonds

A De Beers rival is trying to revolutionize how giant diamonds worth millions of dollars are sold—and it’s working

By
Antony Sguazzin
Antony Sguazzin
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Antony Sguazzin
Antony Sguazzin
and
Bloomberg
Bloomberg
Down Arrow Button Icon
February 28, 2023, 12:45 PM ET
An employee inspects rough diamonds at a Lucara Diamond sales center in Botswana.
An employee inspects rough diamonds at a Lucara Diamond sales center in Botswana.Waldo Swiegers/Bloomberg via Getty Images

To the southeast of the teeming herds of wildlife in the Okavango Delta in Botswana, an offshoot of the Lundin mining dynasty is extending its search for the world’s biggest diamonds.

Lucara Diamond Corp. is sinking an 800-meter (2,624-foot) shaft to ensure the kimberlite orebodies at its Karowe mine keep producing the 1,000-carat-plus gems that set it apart. However, the $550 million investment is potentially less significant than the second prong of the miner’s strategy.

That involves changing the way diamonds are sold, indirectly posing a challenge to industry giant De Beers. The unit of Anglo American Plc, which accounts for most output in top producer Botswana, is locked in a battle with the government over how the spoils of the diamond trade are shared. While Lucara’s operations are dwarfed by De Beers, Botswana is using its sales model as a bargaining chip in negotiations with the No. 1 diamond company.

Lucara sells about a quarter of its stones using a method pioneered by De Beers: cutters view packages of diamonds before bidding on them. But most of its profit, from stones over 10.8 carats in size and known in the industry as specials, comes from an agreement with HB Antwerp, which buys them. For those, the company receives polished rather than rough prices and the government earns more revenue.

“The model is disruptive,” said Rafael Papsimedov, a co-founder of HB Antwerp. “It’s delivering value, transparency and data. It empowers the miner and the nation to move to the next level.”

That model is complicating the relationship between De Beers and Botswana, as negotiations over an extension of their more than 50-year partnership drag on. Botswanan President Mokgweetsi Masisi in September praised Lucara’s arrangement with HB Antwerp, saying it had “enormous scalable potential.” Earlier this month, he threatened to walk away from a deal with De Beers. 

Still, that’s easier said than done. Lucara’s production from Karowe, its only mine, was about 336,000 carats last year, with company revenue of $213 million. By comparison Debswana, the joint venture between Botswana and De Beers, produces about 22 million carats and its 2022 revenue was just under $4.6 billion. The government is said to get 80% of revenue from the joint venture.

Moreover, Debswana’s operations require huge capital investment, which can only be funded by the largest mining companies. Jwaneng, the world’s biggest diamond mine, is undergoing a $1.2 billion expansion and a similar one is planned at Orapa. To extend operations for decades, an underground shaft will need to be dug at Jwaneng at a cost of at least $5 billion.

Biggest Gems

While Lucara can’t compete on scale, its biggest diamonds are hard to match. In 2019, it unearthed the 1,758-carat Sewelo — the world’s No. 2 stone after South Africa’s Cullinan diamond — which was turned into a collection of Louis Vuitton jewelry. Two years later, it found a 1,175 carat gem and in 2015 the 1,109 carat Lesedi la Rona diamond, a discovery that triggered a 34% jump in Lucara’s shares.

Ironically, Lucara bought a 70% stake in the deposit, then known as AK6, from De Beers for $49 million in 2009. The holder of the rest, African Diamonds Ltd., was later acquired by Lucara.

Now the company is using so-called XRT technology to scan mined ore for the presence of large diamonds so they don’t get damaged in the extraction process.

“We are the only diamond mine in the world to have recovered three diamonds in excess of 1,000 carats in size,” Eira Thomas, Lucara’s chief executive officer, said in a presentation at the mine earlier this month. “We believe that our mine accounts for about 25% of the world’s largest diamonds.”

Lucara also sells about 11% of its gems through a digital marketplace, Clara Diamond Solutions.

–With assistance from Matthew Hill.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Authors
By Antony Sguazzin
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

fabio
CommentaryLoneliness
Why my $150 million startup thinks it can solve the $406 billion loneliness problem
By Fabio BinMarch 20, 2026
42 minutes ago
Courtesy of Samyr Lainé
Arts & EntertainmentMark Zuckerberg
Meet Mark Zuckerberg’s college roommate. He’s an Olympian-turned-VC exec who now invests in your favorite celebrity businesses
By Jacqueline MunisMarch 20, 2026
2 hours ago
long lines TSA
North AmericaAirline industry
War, oil, and an unpaid TSA: The perfect storm of travel chaos feels like the pandemic all over again
By Catherina GioinoMarch 19, 2026
14 hours ago
Dua Lipa poses
Arts & EntertainmentNestle
Nespresso’s Dua Lipa era marks a shift from George Clooney’s activism to Gen Z aspiration 
By Jacqueline MunisMarch 19, 2026
18 hours ago
Stephan Winkelmann, wearing a dark blue suit, speaks in front of a black background with the Lamborghini logo on it.
RetailAutos
Lamborghini is selling a record number of cars—but tariffs are eating its profits
By Sasha RogelbergMarch 19, 2026
1 day ago
HealthDietary Supplements
The Best Shampoos for Thinning Hair of 2026: Tester Approved
By Christina SnyderMarch 18, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.