• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceJPMorgan Chase

JPMorgan just bought a massive forest to make money—And not just from the timber

By
Tristan Bove
Tristan Bove
Contributing Reporter
Down Arrow Button Icon
By
Tristan Bove
Tristan Bove
Contributing Reporter
Down Arrow Button Icon
February 1, 2023, 5:27 PM ET
Pine trees against a blue sky background
JPMorgan's latest big investment is in the forests of America's SoutheastDouglas Sacha via Getty Images

Investing in woodland conservation isn’t just for wealthy environmentalists anymore. The investment arms of massive banks are getting into the game too, as interest mounts for nature-based solutions to remove greenhouse gasses from the atmosphere. 

Timber, wood that is grown to use for carpentry or to build homes, may be one of the lesser-known backable assets out there. It has long been considered a reliable investment, and has even held up well against inflation as demand and pricing for the commodity tends to benefit as inflation rises.

It’s part of the reason JPMorgan Chase’s asset management arm has had timber in its portfolio for years, and why it now plans to double down.The bank announced on Wednesday it had bought 250,000 acres more of timberland across three sites in the Southeastern U.S. for $500 million. The woodlands will be managed by JP Morgan’s Campbell Global, an investment manager with three decades of experience in natural resource management.

The bank’s investment will likely provide returns to JPMorgan as lumber prices rise on the back of a potential rebound in the U.S. housing market. But another reason for the largest investment bank in the world by revenue to put its money on timber lies in the value of keeping the trees standing, rather than cutting them down.

“The properties will be continuously managed for both carbon capture and timber production to meet growing demand for sustainable building products and other uses,” JPMorgan wrote, as the bank and other institutional investors like it start piling into the rapidly-growing market for carbon sequestration.

The evolving carbon market

Since JPMorgan acquired Campbell Global in 2021, it made clear that its interest in forests was not just about cutting down trees, and was designed to prove that sustainable investing and positive returns could go hand in hand. 

In addition to providing a refuge for wildlife, woodland conservation can have a direct effect on mitigating climate change by absorbing planet-warming carbon dioxide from the air. Between 2001 and 2019, the world’s forest absorbed twice the amount of carbon they released during the same time, according to a 2021 study, acting as a “carbon sink” that captured a net 7.6 billion metric tons of CO2 a year, or one and a half times more carbon than the entire U.S. emits annually.

With direct air capture technologies to manually suck carbon out of the atmosphere still far away from being implemented at scale, the UN has touted the ability of nature-based solutions, including forests and oceans, to capture carbon. 

But the ready availability of natural formations to capture carbon has also caught the eye of the private sector as businesses seek out ways to minimize their own carbon footprints and continue profiting while they’re at it. 

The growing market for carbon offsets—companies accounting for the emissions they generate by neutralizing emissions elsewhere—is far from perfect, but it does provide a market incentive for conservation and emissions reductions. 

The 250,000 acres of forested land now managed by Campbell Global, for instance, includes around 120 million standing trees holding 18 million metric tons of stored carbon dioxide equivalent, according to JPMorgan. By ensuring a portion of those trees remain untouched and continue absorbing carbon for longer, investors are reaping more tradable carbon offsets which, because they are in increasingly short supply, can be very valuable.

“For timber investors, there has been a transformation in the ability to generate income from trees while they grow: Rather than waiting to get paid, they can now get paid to wait,” Kristin Kallergis Rowland, global head of alternative investments at JPMorgan, wrote in a September blog post.

For investors, keeping trees in the ground not only helps reduce atmospheric carbon, but can ensure a more reliable return stream over the long term. Fewer trees used for timber reduces the supply over the long term, which would push up lumber prices and benefit investors, Rowland wrote, adding that long-lived real assets like standing trees can even provide a more resilient hedge against inflation than other commodities.

When JPMorgan acquired Campbell Global in 2021, the goal was to “integrate sustainability into our business in a way that is meaningful,” JPMorgan’s Asset Management CEO George Gatch said at the time. 

“Investing in timberland…will allow us to apply our expertise in managing real assets to forests, which are a natural solution to many of the world’s climate, biodiversity and social challenges,” he added.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.
About the Author
By Tristan BoveContributing Reporter
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Personal FinanceJeffrey Epstein
Prince Andrew was just arrested over Epstein-related ‘misconduct.’ Here’s how low his net worth is—and how he’ll pay his legal fees
By Catherina GioinoFebruary 19, 2026
2 minutes ago
a container ship is seen docked at the Port of Oakland
North AmericaTariffs and trade
Trump’s trade deficit was third highest on record even despite his tariffs upending the global economy, Commerce Dept. says
By Paul Wiseman and The Associated PressFebruary 19, 2026
11 minutes ago
Liam Lawson points in his Visa uniform.
BankingDeals
Widely mocked Visa sponsorship of Red Bull renewed as chief insists ‘names become affectionate’ once people find a kind of connection
By Jenna Fryer and The Associated PressFebruary 19, 2026
20 minutes ago
A woman stands as a group of her colleagues speaks.
AIJobs
Entry-level tech and finance workers in Ireland are losing their jobs thanks to AI. Could that be a warning sign for the U.S.?
By Jacqueline MunisFebruary 19, 2026
36 minutes ago
Houses in a neighborhood.
Real EstateHousing
The mortgage rate just hit its lowest level in over 3 years—and it’s still over 6%
By Alex Veiga and The Associated PressFebruary 19, 2026
50 minutes ago
reese
C-SuiteFood and drink
You’re not imagining that Reese’s Peanut Butter Cup tasting different. Just ask the inventor’s grandson
By Dee-Ann Durbin and The Associated PressFebruary 19, 2026
1 hour ago

Most Popular

placeholder alt text
AI
Bill Gates pulls out of India’s AI summit at the last minute, in the latest blow to an event dogged by organizational chaos
By Beatrice NolanFebruary 19, 2026
13 hours ago
placeholder alt text
Personal Finance
You need $2 million to retire and 'almost no one is close,' BlackRock CEO warns, a problem that Gen X will make 'harder and nastier'
By Sydney LakeFebruary 17, 2026
2 days ago
placeholder alt text
Economy
Top Trump advisor furious about true cost of tariffs being revealed, vows to punish New York Fed for ‘worst paper’ ever in history
By Jake AngeloFebruary 18, 2026
1 day ago
placeholder alt text
AI
Thousands of CEOs just admitted AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergFebruary 17, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Wednesday, February 18, 2026
By Joseph HostetlerFebruary 18, 2026
1 day ago
placeholder alt text
AI
Deutsche Bank asked AI how it was planning to destroy jobs. And the robot answered
By Nick LichtenbergFebruary 18, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.