• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

Silicon Valley is old news. Welcome to ‘Cerebral Valley’ and the tech bro morphing into the A.I. bro

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
January 31, 2023, 10:47 AM ET
Pedestrians walk in the Hayes Valley neighborhood of San Francisco
San Francisco’s Hayes Valley is earning the nickname Cerebral Valley as A.I. firms spring up there. SAMANTHA LAUREY/AFP via Getty Images

San Francisco’s Hayes Valley sits just north of the Mission District and a bit east of Haight-Ashbury. It’s far removed from Mountain View and Cupertino, the heart of Silicon Valley, but it’s quickly becoming one of the hottest areas in the country for tech startups.

As artificial intelligence grows into the next big thing in tech, this small neighborhood is acquiring the nickname “Cerebral Valley” as a growing number of A.I. workers are spending their days and nights there.

They gather in what are called “hacker houses,” co-living/coworking environments that demand in-person participation and, in a way, take tech startups back to their garage roots. The biggest of the hacker houses is reportedly Genesis House, a 21-bedroom building that was founded in March 2021 to give workers a place to work and to bond.

The trend was spotlighted earlier this month by Amber Yang, an early-stage investor in Bloomberg Beta, who later implied it was done somewhat in jest. But the Cerebral Valley name appears to be sticking.

ppl in sf are now nicknaming Hayes Valley "Cerebral Valley" because all the AI communities and hacker houses are there

AI seems to be the one thing in startup world that demands in-person rn so much so that if you're not in sf, you're at a disadvantage

— Amber Yang (@theamberyang) January 9, 2023

The surge in A.I. comes as the same time that there is a glut of skilled tech workers suddenly on the market. Layoffs by Google parent Alphabet, Meta, and more could help A.I. companies thrive, as they re-embrace the startup world.

The growing popularity of A.I. powerhouses like image generator DALL-E and language tool ChatGPT have only fueled that enthusiasm. And venture capitalists are happily footing the bills. The San Francisco Standard reports more than $6.75 billion has been given to A.I. companies so far.

The competitive nature of the business, though, is bringing back the grind culture of the early dotcom days. Workers put in long hours, which makes the hacker houses a popular gathering spot, as they are able to largely coexist with other members of the team.

Hayes Valley might be red-hot with A.I. startups, but it hasn’t seen the ridiculous inflation in real estate prices Silicon Valley did in its early days (at least not yet). The median sale price in the area is down 10% from a year ago and more than half the price of its peak in September 2020, according to Redfin.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Tech

Netflix Co-CEO Greg Peters speaks in Los Angeles on October 8, 2025. (Photo: Patrick T. Fallon/AFP/Getty Images)
NewslettersFortune Tech
So, about that $83 billion Netflix-Warner Bros deal
By Andrew NuscaDecember 8, 2025
8 minutes ago
InnovationBrainstorm Design
Procurement execs often don’t understand the value of good design, experts say
By Angelica AngDecember 8, 2025
2 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
10 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
10 hours ago
AIData centers
HP’s chief commercial officer predicts the future will include AI-powered PCs that don’t share data in the cloud
By Nicholas GordonDecember 7, 2025
12 hours ago
Future of WorkJamie Dimon
Jamie Dimon says even though AI will eliminate some jobs ‘maybe one day we’ll be working less hard but having wonderful lives’
By Jason MaDecember 7, 2025
16 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
19 hours ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.