• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google

3

Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google

3

Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
Successsleep

This company will pay you $1,000 to eat cheese and then fall asleep

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
January 30, 2023, 5:30 AM ET
Woman looks happy while eating cheese
Does cheese really give you nightmares? This study is aiming to find out.Sigrid Gombert—Getty Images
Add Fortune on Google for similar content.

It’s an age-old myth: Don’t eat cheese before you go to sleep or you’ll get nightmares.

And now one rest research company is seeking to test the theory and will pay you $1,000 for the privilege. Not only will the project seek to verify or discredit the idea but it will also analyze which cheeses impact consumers’ energy levels to the greatest extent.

The five “dairy dreamers” will be hired by Sleep Junkie for a three-month period and will eat a range of products before nodding off. Not only will they be able to expense their cheese purchases but they’ll also be given a lump sum at the end.

Starting in March, the participants will be given a list of cheeses to buy in the coming months. They will test one type of cheese every week and will need to eat it at the same time every evening before heading to bed.

After a week with one type of cheese they will break for a week in order to verify their findings. The cheeses they will test range from blue, hard, soft-ripened, and processed all the way through to lactose-free and vegan.

The participants chosen for the trial will also have to keep track of their findings. They will be asked to log their sleep quality via a tracker as well as to provide a written evaluation of how they slept. They will need to describe their energy levels throughout the week and provide notes on whether they had any dreams—or nightmares.

Ideal candidates

Sleep Junkie has set a list of requirements for their ideal candidates. The individuals must be a minimum of 21 years old; have a smartwatch or fitness tracker that evaluates sleep; and have a consistent sleep schedule already. They must also sleep alone for the duration of the trial.

The company added it was looking for people who are “self-starters, honest, with good writing skills and enjoy both sleeping and eating.”

“Everyone knows the old wives’ tale that eating cheese before bed can give you nightmares, but we really wanted to know just how much truth was in that. Here at Sleep Junkie, we stay committed to ensuring that everyone can get a good night’s sleep, but what happens if it’s a cheese addict that needs some good rest?” Dorothy Chambers of Sleep Junkie said.

“We’re also aware that it isn’t just nightmares that can play havoc on a good night’s sleep, as other factors like not having one of the best mattresses can keep you awake,” Chambers added. “So we wanted to see if there was a link between the different types of cheese and other symptoms that can leave you feeling unrested.”

Is it healthy to wake up early?

The study comes after experts said that people who wake up at 5 a.m. to jump-start their day may see improvements in their life. Samantha Snowden, a mindfulness teacher at Headspace, the popular meditation app, said getting up earlier can improve confidence because it can feel like an accomplishment.

She added that being up earlier allows people to spend 10 extra minutes slowing down (even walking a bit slower to the shower in the morning); to not check emails right away; and to practice a kindness message. A few examples she offered include “May my day be filled with ease; may I see possibility today; may I enter my first meeting with an optimistic attitude.” 

“You’re checking in with your body sensations, your mood that morning, and you’re observing it with non-judgment, with openness,” Snowden said. “That sets the tone; that sets the rhythm, the speed, [and] the pace of your morning.” 

This isn’t the first time Sleep Junkie has forked out for test subjects to help bolster its research. Earlier in the month Sleep Junkie said it would pay one lucky candidate $2,000 if they agreed to test and review a range of sleeping devices.

The person had to be a self-confessed insomniac, will be paid the equivalent of $250 an hour—and will get to keep all the high-tech sleeping devices. The individual involved in this eight-week project has been announced, and applications have closed.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Warren Buffett, chairman and chief executive officer of Berkshire Hathaway Inc., speaks at the Goldman Sachs 10,000 Small Businesses Summit in Washington, D.C., U.S., on Tuesday, Feb. 13, 2018.
SuccessWarren Buffett
Even before he was wealthy, Warren Buffett planned to give away all his money—now he doesn’t check on his children’s charities to see how they use it
By Eleanor PringleJuly 17, 2026
2 hours ago
Jeff Bezos’ Blue Origin is boosting employee pay to compete with SpaceX—but an advisor warns of ‘golden handcuffs’
Personal FinanceWealth
Jeff Bezos’ Blue Origin is boosting employee pay to compete with SpaceX—but an advisor warns of ‘golden handcuffs’
By Sydney LakeJuly 16, 2026
19 hours ago
scam
CybersecurityCrime
‘I want to cry, I want to vomit’: Meet a 43-year-old who lost $90,000 to an online boyfriend she never met
By Juliet Linderman and The Associated PressJuly 16, 2026
19 hours ago
lj
SuccessLeBron James
The $500 million LeBron James sweepstakes: 5 cities race for the right to boost their economy with the chosen one
By Joshua HongJuly 16, 2026
23 hours ago
Lamine Yamal #19 of Spain
SuccessWorld Cup
Lamine Yamal is the third-youngest World Cup finalist—and he was scouted from his working-class neighborhood at just 6 years old
By Emma BurleighJuly 16, 2026
23 hours ago
Jamie Dimon surrounded by construction workers.
SuccessCareers
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
By Preston ForeJuly 16, 2026
23 hours ago

Most Popular

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
2 days ago
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
Big Tech
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
By Mia OsmonbekovJuly 16, 2026
19 hours ago
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
Politics
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
By Matthew Daly and The Associated PressJuly 16, 2026
1 day ago
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
2 days ago
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
Economy
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
By Sasha RogelbergJuly 17, 2026
7 hours ago
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
Success
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
By Preston ForeJuly 16, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.