• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechMicrosoft

RIP Windows 10: Microsoft is about to stop selling its most popular operating system and it could force people to switch to the latest version

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
January 23, 2023, 12:03 PM ET
Microsoft will stop selling Windows 10 at the end of January.
Microsoft will stop selling Windows 10 at the end of January. Beata Zawrzel/NurPhoto via Getty Images

Microsoft is beginning the sunsetting process on Windows 10. Sales of the popular operating system, which is on the majority of PCs today, will come to an end on Jan. 31.

The cessation of sales is likely to steer more users to Windows 11, the latest operating system, which was first introduced in October 2021. Microsoft is not walking away from Windows 10 altogether just yet, however. Security updates will continue until October 2025, the 10-year anniversary of the system.

 Despite its more advanced age, Windows 10 is a much more popular OS for users, with an install base of more than 60%. Windows 11, meanwhile, despite good reviews, has only achieved a user base of roughly 20%.

While Microsoft will discontinue direct sales to consumers, people insistent on installing the older OS should be able to easily find copies from other retailers and OEMs.

One of the reasons Windows 11 has failed to find a wide audience so far is because of its minimum hardware requirements, which are higher than those of Windows 10. That means older machines might not have processors speedy enough to run the software.

Exacerbating those problems is the ongoing slowdown in the PC marketplace. While there was a surge in sales at the start of the pandemic, PC sales in the third quarter of last year fell nearly 20% compared to the year prior, which was the fourth straight quarterly decline and one of the largest drops on record, according to Gartner.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

John Ternus stands in front of an Apple Store
Big TechApple
Meet John Ternus, the 51-year-old former swimming champ who will succeed Tim Cook as Apple CEO
By Dave Smith and Fortune EditorsApril 20, 2026
1 hour ago
Apple CEO Tim Cook is stepping down, and hardware boss John Ternus will be new CEO
Big TechApple
Apple CEO Tim Cook is stepping down, and hardware boss John Ternus will be new CEO
By Alexei OreskovicApril 20, 2026
1 hour ago
Photo of Alex Karp
PoliticsMilitary
Palantir wants to bring back the draft just as the Selective Service preps for automatic registration
By Catherina GioinoApril 20, 2026
2 hours ago
Signs opposing a proposed data center in Monterey Park, CA.
AIData centers
Half of all new electricity demand in the U.S. last year came from data centers—just as public opinion of them plummets
By Tristan BoveApril 20, 2026
3 hours ago
electrician
EconomyJobs
This talent CEO says laid-off tech workers are ignoring a $300K ‘white-collar trade job’ with 81K openings a year
By Jake AngeloApril 20, 2026
6 hours ago
Netflix on Euros
LawNetflix
Italian court rules every Netflix price hike from 2017 to 2024 unlawful and orders the company to refund subscribers up to 500 euros
By Catherina GioinoApril 20, 2026
7 hours ago

Most Popular

Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
AI
Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergApril 19, 2026
1 day ago
Markets shudder as Strait of Hormuz starts resembling a combat zone. 'We're prepared to subject you to disabling fire'
Energy
Markets shudder as Strait of Hormuz starts resembling a combat zone. 'We're prepared to subject you to disabling fire'
By Jason MaApril 19, 2026
23 hours ago
The explosion of U.S. debt is wiping out the 'safety premium' of Treasury bonds, and time is running out for an orderly fiscal solution, IMF warns
Economy
The explosion of U.S. debt is wiping out the 'safety premium' of Treasury bonds, and time is running out for an orderly fiscal solution, IMF warns
By Jason MaApril 19, 2026
1 day ago
Elon Musk bans résumés and cover letters in hiring for his chip team. These are the 3 bullet points he’s looking for instead
Future of Work
Elon Musk bans résumés and cover letters in hiring for his chip team. These are the 3 bullet points he’s looking for instead
By Jake AngeloApril 19, 2026
1 day ago
'We should absolutely be concerned about noncollege-educated men today': higher rents, living at home, falling out of the labor market
Economy
'We should absolutely be concerned about noncollege-educated men today': higher rents, living at home, falling out of the labor market
By Catherina GioinoApril 18, 2026
3 days ago
The director of the Congressional Budget Office—known for its gloomy national debt data—is very optimistic that a crisis will be avoided entirely
Economy
The director of the Congressional Budget Office—known for its gloomy national debt data—is very optimistic that a crisis will be avoided entirely
By Eleanor PringleApril 20, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.