• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBroadsheet

Stitch Fix founder Katrina Lake returns as CEO to try to save her company

Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
January 6, 2023, 8:54 AM ET
Stitch Fix founder—and returning CEO—Katrina Lake.
Stitch Fix founder—and returning CEO—Katrina Lake. Amy Osborne—San Francisco Chronicle/Getty Images

Good morning, Broadsheet readers! Ketanji Brown Jackson will write a memoir, Bed Bath & Beyond considers bankruptcy, and Katrina Lake returns to save Stitch Fix. Have a great weekend.

– Boomerang style. When Stitch Fix founder Katrina Lake handed the reins of her company over to Elizabeth Spaulding in August 2021, the personal-styling business was in a decent position. Its stock had fallen from January 2021 highs, but it was still trading at $54, up 259% from its $15 IPO price in 2017.

In the year-and-a-half since, the market has cratered—and so have the company’s shares. Stitch Fix’s stock is down 93% since Lake’s CEO handover, trading below market performance at just $3.47. The company has conducted multiple rounds of layoffs and slashed its forecasts. Between 2021 and 2022, the service lost 200,000 customers and struggled with an attempted pivot from a subscription box business to a comprehensive, on-demand shopping destination.

Throughout these challenges, Bain & Co. alum Spaulding was leading the company as CEO after a long-planned transition while Lake chaired the board of directors. It couldn’t have been easy for Lake to see the company she founded and took public in 2017 (as the youngest female founder to do so at the time) struggle so mightily.

Stitch Fix founder—and returning CEO—Katrina Lake.
Amy Osborne—San Francisco Chronicle/Getty Images

So, Stitch Fix announced yesterday, Spaulding will leave the firm and Lake will return to her old job as CEO. (The company is also laying off 20% of employees.) The management change puts Lake among a historic group of boomerang founders and CEOs who return to try to save the day, from Steve Jobs at Apple to Bob Iger at Disney more recently.

“I still deeply believe in the Stitch Fix business, mission and vision,” Lake wrote in a note to employees yesterday. “We know because of the hard work and foundation laid by this team that there is a great future available for this company and we are committed to getting the company on a path to achieve it.” (Stitch Fix declined an interview request for Lake.)

Lake will return on an interim basis for an expected six months to run a CEO search process, the company said in a press release.

As Fortune alum Beth Kowitt wrote in a recent Bloomberg column about Iger’s return at Disney, identifying a successor is one hallmark of a longtime CEO’s legacy on which both Iger and Lake seem to have fallen short. Spaulding was handed a difficult task at Stitch Fix that was made harder by market forces outside her control. But ultimately, no one knows Stitch Fix better than Lake. The future she will now seek for the company may be very different from the one she imagined as a Harvard MBA student-founder in 2011 or while ringing the Nasdaq bell in 2017. If she follows in the footsteps of past boomerang CEOs, she could be able to reach it.

Emma Hinchliffe
emma.hinchliffe@fortune.com
@_emmahinchliffe

The Broadsheet is Fortune’s newsletter for and about the world’s most powerful women. Subscribe here.

ALSO IN THE HEADLINES

- Just keep trying? Rep. Kevin McCarthy (R-Calif.) continued to fall short in his attempts to claim the speakership yesterday, as the now-majority House GOP tries to choose a new speaker to take over from Nancy Pelosi. Politico

- Reading list. Supreme Court Justice Ketanji Brown Jackson is writing a memoir. She calls the forthcoming book a "transparent accounting of what it takes to rise through the ranks of the legal profession." Washington Post

- Bankruptcy at BBBY? Bed Bath & Beyond, led by CEO Sue Gove, warned yesterday that it's facing potential bankruptcy. The retailer cited worse-than-expected sales and said it might not have enough cash to pay leases and suppliers. CNBC

- Competitive edge. The Federal Trade Commission, led by commissioner Lina Khan, proposed banning noncompete agreements. Such a ban would cause waves in the business world, where the agreements preventing employees from accepting new roles at competitor companies are widely used. Axios

MOVERS AND SHAKERS: Flexport hired Microsoft corporate VP and executive-in-residence Teresa Carlson as president and chief commercial officer. Skillshare hired Samsung's Susan Agliata as VP of business development. Liesbet Steer will become president and CEO of the nonprofit Education Development Center. Caroline Baumal joins Apellis as chief medical officer. 

IN CASE YOU MISSED IT

- Barring a ban. South Carolina's Supreme Court struck down the state's six-week abortion ban. The court ruled the ban on abortion before many people know they are pregnant violated the state's constitutional right to privacy. Associated Press

- Swing seat. Sen. Debbie Stabenow (D-Mich.) announced she won't seek reelection in 2024. She's served in the Senate for two decades, and her retirement opens up a seat in a swing state after Democrats narrowly held onto the Senate in midterm elections. CNN

- Double it. Military parents will now get 12 weeks of parental leave. The new policy from the Department of Defense doubles the amount of parental leave available to servicemembers. NPR

ON MY RADAR

The case for public childcare The Atlantic

Romeo and Juliet stars sue Paramount for child abuse over nude scene in 1968 film Variety

When the cameras can't turn away, these women force us to listen New York Times

PARTING WORDS

"People come in wary of me, and that is really cool."

- Allison Williams on leaning into her post-Girls persona. Her latest role is in the horror film M3gan. 

This is the web version of The Broadsheet, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Author
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
1 day ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
23 hours ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
20 hours ago
placeholder alt text
Success
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was 'gonna invent a career.' He founded Reddit
By Preston ForeJanuary 31, 2026
20 hours ago
placeholder alt text
Economy
Right before Trump named Warsh to lead the Fed, Powell seemed to respond to some of his biggest complaints about the central bank
By Jason MaJanuary 30, 2026
2 days ago
placeholder alt text
AI
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersMPW Daily
The Netflix-Warner Bros. deal has Hollywood’s A-list scared for the future of movie theaters. The exec behind ‘The Housemaid’ says women are key to box office success
By Ellie AustinJanuary 30, 2026
2 days ago
Businesswoman holding futuristic glass tablet with 2026 year and AI interface. Concept of artificial intelligence, digital innovation, future planning, and smart global business strategy.
NewslettersCFO Daily
Tech CFOs face a new challenge: Selling unprecedented capex as ‘disciplined’
By Sheryl EstradaJanuary 30, 2026
2 days ago
Photo of Elon Musk
NewslettersTerm Sheet
$100 million-plus funding rounds used to be incredibly rare. Now, 40% of seed and Series A rounds are clearing that bar
By Allie GarfinkleJanuary 30, 2026
2 days ago
NewslettersFortune Tech
Apple delivers blowout earnings; gets bupkis
By Alexei OreskovicJanuary 30, 2026
2 days ago
NewslettersCEO Daily
Inside Starbucks CEO Brian Niccol’s nascent turnaround plan—and why it’s working
By Phil WahbaJanuary 30, 2026
2 days ago
NewslettersEye on AI
AI has made hacking cheap. That changes everything for business
By Sharon GoldmanJanuary 29, 2026
3 days ago