• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
FinanceLeadership

The Cashmere Prince is back: Bob Iger returns to Disney, but some say he never really left

Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
November 21, 2022, 11:53 AM ET
Bob Iger is back in the driver's seat at Disney.
Bob Iger is back in the driver's seat at Disney. Jerod Harris—Getty Images for Vox Media
Add Fortune on Google for similar content.

Years ago, my former editor, Adam Lashinsky, told me I should write a piece about how Bob Iger would never truly leave the Walt Disney Company. This was after I’d written a 2014 cover story on Iger, detailing why he had become one of the most admired CEOs in entertainment and media history. And it was after the Disney board had already extended the former weatherman’s (yes, really!) contract multiple times, despite his multiple proclamations that he would soon retire.

I didn’t write that piece back then. But you can probably guess what I found myself writing to my former boss Sunday evening: “YOU WERE RIGHT.”

The news that Iger is coming back—ousting that other Bob, current CEO Chapek—has generated lots of excitement, despite the very real challenges Disney faces. (Shares of the company rose about 8% in premarket trading Monday, after dropping more than 40% this year.) To be sure, Iger isn’t the first “boomerang CEO.” He follows the likes of Starbucks’ Howard Schultz, Reddit’s Steve Huffman, and of course Apple’s Steve Jobs, whom he was very close to, among others. But as I highlighted in my 2014 profile, Iger was a visionary leader who returned Disney not just to financial growth but to an era of technological and creative innovation during his first 15-year tenure as CEO. And he did it with unwavering resolve. His return, particularly after Disney’s unremarkable (and sometimes controversial) trajectory under Chapek, is indeed cause for excitement. (You can read the full story about Chapek’s friction-filled tenure as CEO here.)

Under Iger, Disney made some of its biggest bets in the company’s history, buying up content powerhouses like Pixar, Marvel, Lucasfilm, and 21st Century Fox. (Not all of Iger’s bets paid off, but his big ones certainly did.) Iger was criticized for being late to the streaming party, but his launch of Disney+ in 2019 proved that his mantra was right: Content is King. Disney+ blew past its first-year subscriber expectations, even as more and more competitors entered the already-saturated market. The conclusion? Quality matters, and Iger brought—and bought—it in spades while serving as CEO of Disney.

So what happens next?

In his 2019 book, The Ride of a Lifetime, Iger shared the lessons he had learned while running Disney. Those included optimism, courage, decisiveness, and fairness. He will need all of those attributes in the months and years to come. Disney faces plenty of upcoming challenges, like a tightening economy, inflation, and a complex geopolitical landscape. There’s also the political >storm in Florida, over gay rights, and now-slumping subscriber growth for Disney+. In short: it’s a long list of things to fix, even for “Mr. Fix It.”

My guess is that Iger will first take a good, hard look at the people running Disney today and see where he needs to shake things up. (Personally, I’m dying to see if he will bring Zenia Mucha, Disney’s long-time communications head, out of retirement.) And then? Well, I wouldn’t be surprised if we see some more bold bets out of Disney. And, a more decisive form of leadership and communication from the company—less of the put-your-foot-in-your-mouth type.

Iger, 71, has agreed to a two-year contract as CEO of Disney, with the board saying he is “uniquely positioned” to lead the company through this “pivotal time.” It’s true that Iger succeeded as CEO by almost every metric imaginable—Disney saw tremendous growth under his first reign. But there was one big thing Iger didn’t get right: Grooming his successor. Bob Chapek was an unimaginative CEO at best—at a company that’s all about imagining. Will Iger get his succession plan right the second time around? If not, we may see many more than two years of Iger. Again.

Our new weekly Impact Report newsletter will examine how ESG news and trends are shaping the roles and responsibilities of today's executives—and how they can best navigate those challenges. Subscribe here.

About the Author
Michal Lev-Ram
By Michal Lev-RamSpecial Correspondent
Twitter icon

Michal Lev-Ram is a special correspondent covering the technology and entertainment sectors for Fortune, writing analysis and longform reporting.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Finance

Knicks star Jalen Brunson
SuccessPersonal Finance
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
1 hour ago
Current price of gold as of July 21, 2026
Personal Financegold prices
Current price of gold as of July 21, 2026
By Danny BakstJuly 21, 2026
3 hours ago
va
North AmericaWhite House
HUD suspends disaster funding to U.S. Virgin Islands housing authority, saying mismanagement has kept $1.3 billion from hurricane survivors
By Danica Coto and The Associated PressJuly 21, 2026
4 hours ago
kalshi
CryptoKalshi
Kalshi’s ‘chronically online’ war room figured out World Cup virality — and realized AI might be bringing back the monoculture
By Nick LichtenbergJuly 21, 2026
4 hours ago
fuel
North AmericaWhite House
Trump’s $3.47 ‘Freedom Fuel’ gas network leans on an NFL kicking coach, a GOP fundraiser and a N.J. entrepreneur with a fuel theft rap sheet
By Brian Slodysko, Michael Biesecker, Josh Boak and The Associated PressJuly 21, 2026
4 hours ago
k
Commentarypower
What I keep hearing from Fortune 500 CEOs: ‘We have no idea what we’re actually paying for power’
By Kiran BhatrajuJuly 21, 2026
5 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
23 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
1 day ago
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
Economy
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
By Jason MaJuly 20, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.