• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceWeb3
Europe

Web3 is trying to cash in on the Queen’s death by flooding crypto markets with memecoins and NFTs

Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
September 9, 2022, 8:06 AM ET
Queen Elizabeth II
Thousands of NFT tokens and meme cryptocurrencies flooded the market trying to cash in on the Queen’s death.Sean Gallup—Getty Images
Add Fortune on Google for similar content.

Moments after the death of Queen Elizabeth II was announced by Buckingham Palace, crypto gamblers, NFT hawkers, and Web3 enthusiasts quickly moved to cash in on the world’s attention.

Shortly following the official announcement of her passing around 6:30 p.m. in London, OpenSea and crypto exchanges were flooded with thousands of newly minted Queen-themed non-fungible token (NFT) artworks and a sea of Queen-related cryptocurrencies.

The NFTs listed on OpenSea for auction included digital stamps with the Queen’s profile, photographs of the Queen, and pixelized Queen artwork with beaming red eyes. Meanwhile, more than 40 new cryptocurrency tokens were launched on decentralized exchanges on the BNB Smart Chain and Ethereum under names like Queen Elizabeth Inu, Save the Queen, QueenDoge, London Bridge is Down, and RIP Queen Elizabeth.

https://twitter.com/RIPQueenNFT/status/1567939693785845763

Some might call it distasteful. Others might be making money.

The Queen Elizabeth Inu token on BSC-based PancakeSwap had the most significant valuation gain over the past 24 hours, according to Cointelegraph, with a 28,506% surge. Meanwhile, the Elizabeth token saw a similar jump, although not quite as meteoric, up 8,442% with $2.7 million worth of trading volume in just under 12 hours.

The Queen Elizabeth Inu and Elizabeth coins have only around $17,000 and $204,000 worth of liquidity behind them, according to Cointelegraph, suggesting they may lack financial backing or be the subject of a pump-and-dump scheme.

“Rest in Ethereum, forever”

Within hours of the queens death, the RIP Queen Elizabeth project went on sale on OpenSea with 520 NFTs in the collection, while the RIP The Queen Official generated 8,000 digital artworks, each unique with different algorithmically generated mouths, eyes, and backgrounds.

One of the most notable Queen Elizabeth NFT projects is QueenE, which was first launched in early July by Web3 builder Fabio Sevá and the pseudonymous mladen.eth. It was designed to launch algorithmically generated NFT pieces of the Queen for the rest of her life.

After the queen’s death was announced, the project said that its current 73rd QueenE NFT auction would be its last. They teased another future “Gen2” collection but revealed no other details.

The very last gen1 QueenE (#73) is auctioning at https://t.co/0JCiZ6dCd4

Mint is closed after that.

Gen2 follows later.#NFT #Queen #NFTCommunity pic.twitter.com/xhIqYh80nB

— QueenE DAO (@QueenEDAO) September 8, 2022

On the site of the NFT auction, the project creators wrote a eulogy to the queen, calling her “a strong woman, faced with a power and position that she never desired, but took in the hands and wielded with grace and fairness.” The final QueenE Gen1 NFT sold for 2.730 ETH, or about $4,623, according to exchange-rates.com, making it the highest price anyone has made for a piece in the collection.

However, shortly after closing the final Gen1 auction and promising not to launch any more NFTs in the collection, the QueenE creators launched one more at 4:30 a.m. ET—an NFT of the queen as a pixelated skeleton. The piece is currently priced at 0.05 ETH.

A New auction started for this GLORIOUS PIECE, The QueenE 74. May the best bid win! (Check at https://t.co/0JCiZ6dCd4) pic.twitter.com/mBjKSIKzsU

— QueenE DAO (@QueenEDAO) September 9, 2022

“Rest in Ethereum, forever,” the project’s Twitter bio reads.

“New lows”

People were quick to hit back at the Web3 community for its lack of taste surrounding the Queen’s death.

One Reddit user on crypto-hating online forum r/Buttcoin screenshotted a tweet made by crypto fund Bitcoin Capital founder MaxKeiser saying “Queen’s dead. #Bitcoin never dies”, calling it “new lows.”

Queen’s dead. #Bitcoin never dies. pic.twitter.com/XOdGgDqZj5

— Max Keiser (@maxkeiser) September 8, 2022

Another user named Spooky9999999 called out crypto owners for minting the new coins, writing “insensitive crypto greed strikes again.” Meanwhile, others joked about the future of the new coins. “ElizabethMoonCorgiRocketCoin is the future world currency. Central bankers shivering as we speak,” Chuckolater comments.

Normal people: "RIP"
Crypto Degens: *deploy $QUEEN BSC token, add liquidity*

— Tree (@Tree_of_Alpha) September 8, 2022

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Sophie Mellor
By Sophie Mellor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Spain's national team players stand on the left while Argentina's national players stand on the right.
CryptoWorld Cup
World Cup final is already the biggest ever prediction market as Kalshi bets top $1.27 billion—with Spain favored to beat Argentina
By Camila Grigera NaónJuly 17, 2026
2 hours ago
The AI boom is increasingly built on debt, but investor demand is plunging just as hyperscalers ramp up their bond blitz
AIBonds
The AI boom is increasingly built on debt, but investor demand is plunging just as hyperscalers ramp up their bond blitz
By Jason MaJuly 17, 2026
3 hours ago
koch
RetailWorld Cup
‘What a wonderful group of people’: Sam Adams beer founder said the Scots were consuming one every 12 seconds at their World Cup peak
By Dee-Ann Durbin and The Associated PressJuly 17, 2026
3 hours ago
monks
SuccessReligion
Meet the Texas monk with no phone, no account —and millions of followers online
By Deepa Bharath and The Associated PressJuly 17, 2026
3 hours ago
Alex Karp gestures
SuccessWealth
With a $15 billion net worth, Palantir CEO Alex Karp predicts he will get 20x richer from AI—but that middle-class workers will get just modest raises
By Preston ForeJuly 17, 2026
4 hours ago
Should you pay for mortgage points? A guide to saving on your interest rate
Personal Financemortgages
Should you pay for mortgage points? A guide to saving on your interest rate
By Joseph HostetlerJuly 17, 2026
4 hours ago

Most Popular

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
2 days ago
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
Economy
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
By Sasha RogelbergJuly 17, 2026
12 hours ago
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
Big Tech
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
By Mia OsmonbekovJuly 16, 2026
24 hours ago
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
2 days ago
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
Success
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
By Preston ForeJuly 16, 2026
1 day ago
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
Politics
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
By Matthew Daly and The Associated PressJuly 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.