• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessCareers

Meet the man who has made $280,000 renting himself out to do ‘nothing in particular’

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
September 7, 2022, 11:05 AM ET
business man lifestyle after work at hotel sitting hands behind head
Is the dream job really just doing nothing?Getty Images

Ever dreamed of being paid to do nothing? For one man in Japan, it’s his reality—and it’s earning him a tidy pay packet.

Shoji Morimoto, who lives in Tokyo, rents himself out to accompany people wherever they want him to go.

“I will lend you a person (me) who does nothing,” the 38-year-old says in his Twitter bio. “I can’t do anything other than eating and drinking and answering very simple questions.”

According to his Twitter account, which has almost a quarter of a million followers, Morimoto is always accepting bookings.

Morimoto—who is known as Rental-Do-Nothing-Man in Japan—charges 10,000 yen (around $70) per booking, plus travel and food expenses.

陽気なお店なのでめちゃくちゃでかいビール飲まされもした pic.twitter.com/Vfkt39JUgW

— レンタルなんもしない人 (@morimotoshoji) September 2, 2022

In an interview with Reuters on Tuesday, Morimoto said he had completed around 4,000 assignments over the past four years, which amounts to roughly $280,000 at his rate.

“My job is to be wherever my clients want me to be and to do nothing in particular,” he told the news agency.

Before becoming Rental-Do-Nothing-Man, Morimoto worked at a publishing company where he was often reprimanded for “doing nothing.”

“I started wondering what would happen if I provided my ability to ‘do nothing’ as a service to clients,” he told Reuters. “People tend to think that my ‘doing nothing’ is valuable because it is useful [to others]…But it’s fine to really not do anything. People do not have to be useful in any specific way.”

「私の夏納めに付き合ってほしい」との依頼で手掴みシーフードの店へ同行。陽気な人が行きそうな店に行って今年の夏を締めくくりたかったそう。いろんなものを手でぐっちゃぐちゃにして食べたり🦞を豪快に解体したりして楽しんでた。陽気な店なだけあって僕もカニのカチューシャをつけさせられたりした pic.twitter.com/Fr9P9Yt9lZ

— レンタルなんもしない人 (@morimotoshoji) September 2, 2022

He said around one in four of his clients were repeat customers, including one who had hired him 270 times.

Currently, Morimoto has one or two clients a day—but before the pandemic, he would have three or four bookings a day.

While some clients just want Morimoto to provide companionship, he has also had requests to play on a seesaw with a customer, while another complete stranger asked him to wave from the platform as the stranger’s train departed.

However, Morimoto does have some boundaries.

He said no to a would-be client who wanted him to move a fridge and another who asked him to go to Cambodia, and he does not take sexual requests.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Successphilanthropy
Dolly Parton’s philanthropy inspiration is her father who couldn’t read or write: ‘I saw how crippling that could be’
By Sydney LakeFebruary 27, 2026
7 hours ago
Personal Financewealth management
The Great Wealth Transfer is already happening as millennials hitting their ‘Peak 35’ are richer than ever
By Catherina GioinoFebruary 27, 2026
8 hours ago
Spencer Rascoff, chief executive officer of Match Group Inc
SuccessGen Z
CEO of the tech company behind Hinge and Tinder set up an employee hotline where staff can DM him anytime: ‘No hierarchy. No filters. Just real input.’
By Emma BurleighFebruary 27, 2026
10 hours ago
Man sitting at a desk managing multiple devices at one time
SuccessCareers
Workers are making over $1 million by secretly holding down multiple gigs—and they’re doing it all within the 40-hour workweek
By Preston ForeFebruary 27, 2026
10 hours ago
SuccessProductivity
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
11 hours ago
SuccessMost Powerful Women
Exclusive: How Becky Kennedy built a leadership playbook for parenting—and a $34-million-a-year business
By Claire ZillmanFebruary 27, 2026
12 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
1 day ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
18 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.