• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

Nationwide’s chief investment strategist says the market is in an ’emotion-driven zigzag pattern’—but if you buy stocks now you’ll probably be happy in a year

By
Lucy Brewster
Lucy Brewster
Down Arrow Button Icon
By
Lucy Brewster
Lucy Brewster
Down Arrow Button Icon
August 23, 2022, 7:00 PM ET
Stock boards showing zig zags at the New York Stock Exchange.
The market is in an ’emotion-driven zigzag pattern’—but if you buy stocks now you’ll probably be happy in a year, says Nationwide's chief investment strategist.Michael M. Santiago—Getty Images

If you were hoping that the market’s recovery the past two months was a bellwether for smooth sailing ahead—don’t bet on it yet. Recent market momentum since the market low in June has come to an abrupt halt, reminding investors that core economic metrics have not yet improved substantially. Last week, the S&P 500 Index retreated after its month-long streak of growth. According to Mark Hackett,  Nationwide’s chief of investment research, the momentum was never earned to begin with because it was driven by investor sentiment as opposed to fundamental economic signals. “In almost all years, but certainly this year, emotional decision making has really controlled these runs in the market,” he said. 

According to Hackett, the dramatic swings in the market we’ve seen this year have reflected the lack of reliable information about broader volatile economic conditions. “There’s just not enough information right now to make any definitive conclusions, and when that’s the case, emotional swings are what you get,” he explained. This year’s market conditions have been shaped by investor attitudes, which according to Hackett, are often exaggerated in both high and low scenarios. “We were never fully believing the level of pain that was experienced in June. We also, frankly, aren’t fully believing the level of recoveries we’ve seen since June. We think we’re in the higher part of what is going to be an emotion-driven zigzag pattern,” he explained. 

The sentiment-based investing climate is best evidenced by the dramatic rise and fall of certain “meme stocks.” Bed Bath & Beyond and AMC were both the latest recipients of ironic investor enthusiasm. Their shares skyrocketed in value this year when investors created momentum for the stocks on internet forums. Yet despite the temporary surge, these companies are the butts of the joke; Bed Bath and Beyond fell 41% Friday a few days after its share price had doubled, and AMC tanked 42% Monday. “The retail investors still have a ‘buy the dip’ mentality, it’s still a bit of a gamification way of thinking about the market,” Hackett explained.

Stock market predictions

Yet investors should not be too worried about buyer’s remorse. Despite the fact that we’re not out of the woods quite yet, Hackett has a positive prediction: buy stocks now, and in all likelihood you won’t regret them a year from now. Why? At some point, the only way to go is up. “We’ve probably seen the worst at least from a mathematical sense in terms of economic growth,” Hackett said. He explained that with retail investors still spending, a strong job market, and the fact that companies are aggressively buying back stock, the conditions for economic recovery exist. “So just simply in a supply demand matrix, there’s more support for the markets than there is headwind,” he said.

There is also the disparity between how retail investors and institutional investors are responding to current market conditions. A survey from Bank of America found that private clients have an allocation to equities of 64%, down from the 66% earlier in the year. “Institutions are still very much negatively positioned,” Hackett explained. “There’s a lot of money on the sidelines there.”

Federal Reserve Chair Powell’s speech at Jackson Hole will likely provide some impetus for the market’s next movement. Hackett said he’ll be paying attention to the tone of Powell’s speech as opposed to any one word. “I think that Friday will probably be the reminder that this is a very unusual period with a pretty difficult task in front of the Fed and they’re going to err on the side of inflation control over growth,” he said.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Lucy Brewster
See full bioRight Arrow Button Icon

Latest in Finance

Future of WorkJamie Dimon
Jamie Dimon says even though AI will eliminate some jobs ‘maybe one day we’ll be working less hard but having wonderful lives’
By Jason MaDecember 7, 2025
2 hours ago
Alex Amouyel is the President and CEO of Newman’s Own Foundation
Commentaryphilanthropy
Following in Paul Newman and Yvon Chouinard’s footsteps: There are more ways for leaders to give it away in ‘the Great Boomer Fire Sale’ than ever
By Alex AmouyelDecember 7, 2025
6 hours ago
CryptoCryptocurrency
So much of crypto is not even real—but that’s starting to change
By Pete Najarian and Joe BruzzesiDecember 7, 2025
7 hours ago
Hank Green sipping tea
SuccessPersonal Finance
Millionaire YouTuber Hank Green tells Gen Z to rethink their Tesla bets—and shares the portfolio changes he’s making to avoid AI-bubble fallout
By Preston ForeDecember 7, 2025
8 hours ago
MagazineWarren Buffett
Warren Buffett: Business titan and cover star
By Indrani SenDecember 7, 2025
9 hours ago
EconomyEurope
JPMorgan CEO Jamie Dimon says Europe has a ‘real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
20 hours ago

Most Popular

placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
1 day ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
1 day ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
21 hours ago
placeholder alt text
Asia
Despite their ‘no limits’ friendship, Russia is paying a nearly 90% markup on sanctioned goods from China—compared with 9% from other countries
By Jason MaNovember 29, 2025
8 days ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.