• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

Nationwide’s chief investment strategist says the market is in an ’emotion-driven zigzag pattern’—but if you buy stocks now you’ll probably be happy in a year

By
Lucy Brewster
Lucy Brewster
Down Arrow Button Icon
By
Lucy Brewster
Lucy Brewster
Down Arrow Button Icon
August 23, 2022, 7:00 PM ET
Stock boards showing zig zags at the New York Stock Exchange.
The market is in an ’emotion-driven zigzag pattern’—but if you buy stocks now you’ll probably be happy in a year, says Nationwide's chief investment strategist.Michael M. Santiago—Getty Images

If you were hoping that the market’s recovery the past two months was a bellwether for smooth sailing ahead—don’t bet on it yet. Recent market momentum since the market low in June has come to an abrupt halt, reminding investors that core economic metrics have not yet improved substantially. Last week, the S&P 500 Index retreated after its month-long streak of growth. According to Mark Hackett,  Nationwide’s chief of investment research, the momentum was never earned to begin with because it was driven by investor sentiment as opposed to fundamental economic signals. “In almost all years, but certainly this year, emotional decision making has really controlled these runs in the market,” he said. 

According to Hackett, the dramatic swings in the market we’ve seen this year have reflected the lack of reliable information about broader volatile economic conditions. “There’s just not enough information right now to make any definitive conclusions, and when that’s the case, emotional swings are what you get,” he explained. This year’s market conditions have been shaped by investor attitudes, which according to Hackett, are often exaggerated in both high and low scenarios. “We were never fully believing the level of pain that was experienced in June. We also, frankly, aren’t fully believing the level of recoveries we’ve seen since June. We think we’re in the higher part of what is going to be an emotion-driven zigzag pattern,” he explained. 

The sentiment-based investing climate is best evidenced by the dramatic rise and fall of certain “meme stocks.” Bed Bath & Beyond and AMC were both the latest recipients of ironic investor enthusiasm. Their shares skyrocketed in value this year when investors created momentum for the stocks on internet forums. Yet despite the temporary surge, these companies are the butts of the joke; Bed Bath and Beyond fell 41% Friday a few days after its share price had doubled, and AMC tanked 42% Monday. “The retail investors still have a ‘buy the dip’ mentality, it’s still a bit of a gamification way of thinking about the market,” Hackett explained.

Stock market predictions

Yet investors should not be too worried about buyer’s remorse. Despite the fact that we’re not out of the woods quite yet, Hackett has a positive prediction: buy stocks now, and in all likelihood you won’t regret them a year from now. Why? At some point, the only way to go is up. “We’ve probably seen the worst at least from a mathematical sense in terms of economic growth,” Hackett said. He explained that with retail investors still spending, a strong job market, and the fact that companies are aggressively buying back stock, the conditions for economic recovery exist. “So just simply in a supply demand matrix, there’s more support for the markets than there is headwind,” he said.

There is also the disparity between how retail investors and institutional investors are responding to current market conditions. A survey from Bank of America found that private clients have an allocation to equities of 64%, down from the 66% earlier in the year. “Institutions are still very much negatively positioned,” Hackett explained. “There’s a lot of money on the sidelines there.”

Federal Reserve Chair Powell’s speech at Jackson Hole will likely provide some impetus for the market’s next movement. Hackett said he’ll be paying attention to the tone of Powell’s speech as opposed to any one word. “I think that Friday will probably be the reminder that this is a very unusual period with a pretty difficult task in front of the Fed and they’re going to err on the side of inflation control over growth,” he said.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Lucy Brewster
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Finance

US President Donald Trump, alongside Deputy Chief of Staff Stephen Miller, Secretary of State Marco Rubio, and US Secretary of Defense Pete Hegseth, speaks to the press following US military actions in Venezuela, at his Mar-a-Lago residence in Palm Beach, Florida, on January 3, 2026. President Trump said Saturday that US forces had captured Venezuelan leader Nicolas Maduro after launching a "large scale strike" on the South American country.
EnergyVenezuela
The U.S. naval blockade of Venezuela has cost $700 million already—and is rising by $9 million daily
By Jordan BlumJanuary 8, 2026
2 hours ago
Personal Financemortgages
Current mortgage rates report for Jan. 8, 2026: Rates tick slightly up
By Glen Luke FlanaganJanuary 8, 2026
3 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Jan. 8, 2026
By Glen Luke FlanaganJanuary 8, 2026
3 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Jan. 8, 2026
By Glen Luke FlanaganJanuary 8, 2026
3 hours ago
An elderly man prepares ingredients, grating carrots on a plate in a home setting, emphasizing independence and routine.
North Americaaging
More Americans will die than be born in 2030, CBO predicts—leaving immigrants as the only source of population growth
By Eva RoytburgJanuary 7, 2026
11 hours ago
Delta plane flying
North AmericaAir Travel
These are the 10 most on-time airlines in the world, and only one American company made the cut
By Jacqueline MunisJanuary 7, 2026
13 hours ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
2 days ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
2 days ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
2 days ago
placeholder alt text
Personal Finance
Janet Yellen warns the $38 trillion national debt is testing a red line economists have feared for decades
By Eva RoytburgJanuary 5, 2026
3 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 6, 2026
By Joseph HostetlerJanuary 6, 2026
2 days ago
placeholder alt text
Success
MacKenzie Scott sends millions to nonprofit that supports anti-Israel and pro-Muslim groups, two of which are facing federal probes
By Sydney LakeJanuary 6, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.