• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Nissan

A precious metals shortage is pushing Nissan to rent, not sell, electric vehicles to customers

Tristan Bove
By
Tristan Bove
Tristan Bove
Down Arrow Button Icon
Tristan Bove
By
Tristan Bove
Tristan Bove
Down Arrow Button Icon
August 3, 2022, 8:31 AM ET
A Nissan Leaf model being charged in Moscow in 2021.
A Nissan Leaf model being charged in Moscow in 2021.Andrey Rudakov—Bloomberg/Getty Images

The circular economy is coming to electric vehicles for both environmental and financial reasons, as a leading Japanese automaker plans on starting a rental scheme for its battery-powered cars.

Drivers interested in making the switch to electric will soon have another option to do so in Japan, as Nissan—manufacturer of the Nissan Leaf, one of the earliest and bestselling electric cars on the market—is preparing to launch a new rental plan for its EVs, the Financial Times reports.

How will it work?

Nissan’s initiatives will operate as a subscription scheme.

Customers will sign up on a monthly basis, but Nissan hopes that they will rent electric cars for years before returning them, according to the FT.

The service will be exclusively available to Japanese customers.

Why is Nissan doing this?

The initiative will make it easier for Nissan to keep its electric cars inside the country, where the batteries can be reused. 

Keeping more of the valuable and recyclable batteries within arm’s reach could prove to be a financial boon for Nissan, as all electric-car manufacturers continue to run into rising costs for electric-car batteries that are projected to only go higher over the next decade because of a growing shortage of the critical metals used to power them.

The precious metals used to manufacture EV batteries—mainly cobalt, lithium, and nickel—are in increasingly short supply, largely due to extractive processes failing to keep up with the demand for the key elements.

FT reported that thousands of lead batteries had already been returned to Nissan dealerships in Japan.

Reusing electric-car batteries can be an effective cost-cutting measure for manufacturers, with one study finding that spent Nissan Leaf batteries can retain as much as 80% of their initial energy storage capacity and can be reused in energy grids and utility storage systems. 

Recycling EV batteries

In addition to reusing batteries, Nissan is also planning on recycling the metals used to power them and repurpose them for new cars, according to the FT.

Recycling the metal within EV batteries is a complex process and still very much in its infancy. The process consists of repurposing the rare-earth metals used in battery manufacturing.

Recycling these metals requires either shredding and burning used batteries or dissolving them in acid before extracting the metal. 

The process is costly and remains relatively inefficient, as melting the metals is energy-intensive, and acid baths can corrode and damage metals before they can be recycled. 

But despite the inefficiencies, experts mostly agree that recycling batteries and the metals within them at scale will be necessary to handle the booming demand for electric vehicles over the next decade.

Japan’s place in the carmaking world

Japan is one of the largest carmaking countries in the world and has recently focused on expanding its EV manufacturing capacity, but the large volume has so far been mostly destined for other countries. 

Japan is the second-largest car exporter in the world, and cars and car products are the largest source of exports in the country.

Last year, nearly 89% of Nissan’s global sales volume originated from outside of Japan, and of the 577,000 Nissan Leaf models sold globally last year, only around 10,000 were in Japan.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.
About the Author
Tristan Bove
By Tristan Bove
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in

LawAT&T
AT&T promised the government it won’t pursue DEI. FCC commissioner warns it will be a ‘stain to their reputation long into the future’
By Kristen Parisi and HR BrewDecember 4, 2025
30 minutes ago
Big TechSpotify
Spotify users lamented Wrapped in 2024. This year, the company brought back an old favorite and made it less about AI
By Dave Lozo and Morning BrewDecember 4, 2025
41 minutes ago
Letitia James
LawDepartment of Justice
Piling on Trump DOJ’s legitimacy issues, Letitia James challenges appointment of U.S. attorney suing her
By Michael Hill and The Associated PressDecember 4, 2025
45 minutes ago
Trump
North Americatourism
Trump administration orders embassies, consulates to prioritize visas for sports fans traveling for World Cup, Olympics
By Matthew Lee and The Associated PressDecember 4, 2025
48 minutes ago
Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for December 2025
By Glen Luke FlanaganDecember 4, 2025
50 minutes ago
Scalise
PoliticsCongress
Congress flatlines in attempt to regulate college sports with bill ‘not ready for prime time’
By Joey Cappelletti and The Associated PressDecember 4, 2025
52 minutes ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
10 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
6 hours ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.