• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Personal FinanceInvesting

‘The bloom is off the rose’: Investors no longer see crypto a good long-term wealth builder

Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
July 20, 2022, 12:01 AM ET
Confident and determined young Asian businesswoman looking away hopefully, using smartphone on the go against contemporary corporate skyscrapers in central business district in the city. Female leadership and determined to success
Crypto is losing some of its appeal as a long-term, wealth-building asset.d3signa/Getty Images
Add Fortune on Google for similar content.

Crypto is losing some of its appeal as a long-term, wealth-building asset.

That’s according to Bankrate’s 10th annual survey on Americans’ favorite long-terms investments for building wealth. Just 6% of the survey’s 1,025 respondents picked crypto as their top long-term investment, down from 9% in 2021.

It was the least popular among the options given, which included real estate, stocks, bonds, and gold and other precious metals.

“When prices were going up, preference and opinions of crypto were much more positive,” says Greg McBride, chief financial analyst for Bankrate.com. “Now that the prices are going down, the bloom is off the rose, even for younger investors.”

Crypto has been in free-fall for the past few months, with prices of most currencies crashing and major players going bankrupt.

So what are investors gravitating toward? Perhaps unsurprisingly, real estate was the top answer in this year’s Bankrate survey, with 29% of respondents saying it’s their preferred way to invest money they won’t need for at least a decade. That could mean buying an actual house, or investing in REITs or another fund, says McBride.

Real estate has been the top answer for investors for three of the past four years, according to Bankrate. It’s particularly attractive to millennials, with 33% picking it as their top investment choice. McBride doesn’t see that changing any time soon, given millennials are at the prime home-buying age and that demand has been so strong for the past few years.

“The question’s been thrown out, ‘Are we in a real estate bubble?'” says McBride. “The demographics suggest that the demand is going to remain strong for years to come.”

The stock market, despite all of its volatility, is also still a top choice for investors looking to build long-term wealth. More than a quarter of respondents, 26%, picked stocks as their top choice, up from 16% last year.

Though that might seem counterintuitive given the market is down so much compared to last year, McBride says long-term investors are less spooked since they just watched the market rebound during 2020. The down market is having the reverse-crypto effect.

“In the past, [investors] have tended to respond more to volatility,” he says. “2022 has proven to be an anomaly, but a good one.”

Cash was the third most popular choice, with 17% of investors picking it as the best long-term investment. Cash was the third most popular choice, with 17% of investors picking it as the best long-term investment, down from 25% in last year’s survey

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.
About the Author
Alicia Adamczyk
By Alicia AdamczykSenior Writer
LinkedIn iconTwitter icon

Alicia Adamczyk is a former New York City-based senior writer at Fortune, covering personal finance, investing, and retirement.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Personal Finance

Commercial auto insurance explained for business owners
Personal FinanceInsurance
Commercial auto insurance explained for business owners
By Joseph HostetlerJuly 17, 2026
1 day ago
Best certificates of deposit (CDs) for July 2026
Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for July 2026
By Glen Luke FlanaganJuly 17, 2026
1 day ago
monks
SuccessReligion
Meet the Texas monk with no phone, no account —and millions of followers online
By Deepa Bharath and The Associated PressJuly 17, 2026
1 day ago
Should you pay for mortgage points? A guide to saving on your interest rate
Personal Financemortgages
Should you pay for mortgage points? A guide to saving on your interest rate
By Joseph HostetlerJuly 17, 2026
1 day ago
Current price of gold as of July 17, 2026
Personal Financegold prices
Current price of gold as of July 17, 2026
By Danny BakstJuly 17, 2026
1 day ago
Warren Buffett, chairman and chief executive officer of Berkshire Hathaway Inc., speaks at the Goldman Sachs 10,000 Small Businesses Summit in Washington, D.C., U.S., on Tuesday, Feb. 13, 2018.
SuccessWarren Buffett
Even before he was wealthy, Warren Buffett planned to give away all his money—now he doesn’t check on his children’s charities to see how they use it
By Eleanor PringleJuly 17, 2026
1 day ago

Most Popular

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
Economy
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
By Sasha RogelbergJuly 17, 2026
2 days ago
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
3 days ago
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
Law
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
By Marco Quiroz-GutierrezJuly 17, 2026
2 days ago
Trump may have to choose between an endless quagmire and ceding the Strait of Hormuz to Iran
Energy
Trump may have to choose between an endless quagmire and ceding the Strait of Hormuz to Iran
By Jordan BlumJuly 18, 2026
14 hours ago
Indeed chief economist: Aging Baby Boomers are America's real labor problem, not AI
Commentary
Indeed chief economist: Aging Baby Boomers are America's real labor problem, not AI
By Svenja GudellJuly 18, 2026
13 hours ago
Peter Thiel just gave the public its closest look yet at his 'Antichrist' theory—and it's a tech and climate regulator
Politics
Peter Thiel just gave the public its closest look yet at his 'Antichrist' theory—and it's a tech and climate regulator
By Nick LichtenbergJuly 18, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.