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Elon Musk says Tesla is integrating the world’s largest PC game marketplace into its cars: ‘Demo probably next month’

Nicholas Gordon
By
Nicholas Gordon
Nicholas Gordon
Asia Editor
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Nicholas Gordon
By
Nicholas Gordon
Nicholas Gordon
Asia Editor
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July 18, 2022, 4:19 AM ET
Tesla CEO Elon Musk at the Berlin Gigafactory in August 2021
Elon Musk is again promising to turn the Tesla car into a gaming device. Patrick Pleul—picture alliance/Getty Images
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Elon Musk is again promising to make the Tesla car into a gaming device.

On Saturday, the Tesla CEO tweeted that Steam—the world’s most popular digital storefront for PC games—would be integrated into Tesla cars. 

“We’re making progress with Steam integration,” Musk tweeted in response to a fan account’s praise of the video game playing capabilities of a Tesla car. “Demo probably next month.”

We’re making progress with Steam integration. Demo probably next month.

— Elon Musk (@elonmusk) July 15, 2022

Neither Tesla nor Valve Corporation—the Washington-based developer behind Steam—immediately responded to a request for comment.

Tesla’s current gaming library is slim. About 20 games are available through Tesla Arcade, an entertainment library accessed through Teslas’ in-car monitor screen. The library includes Atari classics from the 1980s, cult classic farming simulator Stardew Valley, and Sega’s 1991 game Sonic the Hedgehog.

Musk’s promises to bring more modern and graphically impressive games to the platform have not come to fruition. The Tesla CEO demonstrated playing Cyberpunk 2077, released in 2019, on a Tesla Model S Plaid in June 2021 and claimed that the model’s AMD graphics card offered “PS5-level performance.” But as of now, Tesla’s gaming library is restricted to games that require less processing power.

Tesla could expand its game offerings by working with Steam. The digital storefront is the world’s largest distribution channel for PC games, with one recent estimate giving the platform a 75% share of the $30 billion market in computer games.

In February, Musk tweeted that Tesla’s long-term focus was “the general case of making Steam games work on a Tesla,” rather than porting over specific titles. But Tesla may find it hard to test every game Steam offers on a Tesla, given that Steam’s catalogue now includes 226,000 games. Even Valve’s own hardware offering—the handheld Steam Deck, released earlier this year—doesn’t promise to run every game offered on the storefront.  

Tesla has courted controversy with its previous attempts to make its cars a gaming device. Last summer, Tesla released an update that allowed passengers to play some of its games while the car was in motion. 

Tesla suspended the “Passenger Play” feature on Dec. 24, one day after the National Highway Traffic Safety Administration (NHTSA), the U.S. regulator responsible for enforcing safety standards for motor vehicles, announced an investigation into Tesla. The probe is ongoing, with Tesla submitting a partial response to the NHTSA in March.

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Nicholas Gordon
By Nicholas GordonAsia Editor
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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