• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsGoogle

Google to delete user data on trips to abortion clinics because some places people visit are ‘deeply personal’

By
Dina Bass
Dina Bass
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Dina Bass
Dina Bass
and
Bloomberg
Bloomberg
Down Arrow Button Icon
July 2, 2022, 9:53 AM ET
In this photo illustration, an image of the Google logo is reflected on the eye of a young man on Aug. 9, 2017, in London, England.
In this photo illustration, an image of the Google logo is reflected on the eye of a young man on Aug. 9, 2017, in London, England.Leon Neal—Getty Images

Alphabet Inc.’s Google said it will automatically delete records of user visits to sensitive locations, including abortion clinics, responding to growing concerns that the data could be used to prosecute those seeking reproductive care and other personal services.

The internet search and advertising leader said the Location History feature on its services is turned off by default, but even if active, the company’s policy starting in the coming weeks will be to rapidly delete records of visits to places that many people would prefer to keep private.

“Some of the places people visit—including medical facilities like counseling centers, domestic violence shelters, abortion clinics, fertility centers, addiction treatment facilities, weight loss clinics, cosmetic surgery clinics, and others — can be particularly personal,” Google said in a post Friday on its website. “If our systems identify that someone has visited one of these places, we will delete these entries from Location History soon after they visit.”

Google also said it will roll out updates that enable users of its Fitbit wearable devices who track their periods in the app to delete multiple logs at once.

Though Google made no explicit reference to it, the policy change is a clear response to last week’s U.S. Supreme Court ruling overturning Roe v. Wade, a decision that is expected to lead to abortion becoming illegal in about half of the nation’s states. Legal and privacy experts widely anticipate that the criminalization of seeking, obtaining or aiding in abortion care will lead law enforcement and courts to demand search, location, email and cloud data from Google and other technology giants. The biggest companies have so far declined to detail how they will handle those requests.

Google declined to comment further than what’s in the blog post, though the company sought to underscore its policy of fighting government requests that it deems improper.

“We remain committed to protecting our users against improper government demands for data, and we will continue to oppose demands that are overly broad or otherwise legally objectionable,” the company said. 

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.
About the Authors
By Dina Bass
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Politics

Trump
PoliticsWhite House
House Democrats release new Epstein photos including Trump, Clinton, Prince Andrew
By Stephen Groves and The Associated PressDecember 12, 2025
14 minutes ago
Sherrone Moore
LawMichigan
Michigan mystery revealed: Fired football coach had broken into a lover’s apartment and threatened to kill himself when their affair ended
By Ed White and The Associated PressDecember 12, 2025
17 minutes ago
Donald Trump
HealthHealth Insurance
‘Tragedy in the making’: Top healthcare exec on why insurance will spike to subsidize a tax cut to millionaires and billionaires
By Nick LichtenbergDecember 12, 2025
51 minutes ago
Donald Trump, sitting in the Roosevelt Room, looks forward and frowns.
EconomyTariffs and trade
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
1 hour ago
Donald Trump
AIElections
AI is powering Trump’s economy, but American voters are getting worried
By Mark Niquette, Nancy Cook and BloombergDecember 12, 2025
5 hours ago
Trump, Infantino
PoliticsWorld Cup
Trump’s World Cup is a ‘monumental betrayal,’ breaking with decades of cheap tickets, European supporters group claims
By James Robson and The Associated PressDecember 12, 2025
7 hours ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
10 hours ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
1 day ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
4 days ago
placeholder alt text
Economy
‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook
By Eleanor PringleDecember 11, 2025
1 day ago
placeholder alt text
Arts & Entertainment
'We're not just going to want to be fed AI slop for 16 hours a day': Analyst sees Disney/OpenAI deal as a dividing line in entertainment history
By Nick LichtenbergDecember 11, 2025
22 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.