• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The CoinsBitcoin

Hate Bitcoin? There’s a new ETF that allows you to easily short the controversial crypto coin

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
June 22, 2022, 8:22 AM ET

Take note, amateur Peter Schiffs. 

If you agree with Euro Pacific Capital’s infamous Bitcoin perma-bear and expect the value of the cryptocurrency to eventually trend toward zero, there’s a new product on the market to cater to that very outcome.

The new ProShares Short Bitcoin Strategy exchange traded fund (ticker: BITI), available through traditional brokerage accounts, offers a return inversely related to the daily performance of the S&P CME Bitcoin Futures Index on the Chicago Mercantile Exchange. 

“BITI affords investors who believe that the price of Bitcoin will drop with an opportunity to potentially profit or to hedge their cryptocurrency holdings,“ ProShares CEO Michael Sapir said in a statement on Monday.

Trading in the instrument, approved by the Securities and Exchange Commission (SEC), began on Tuesday.

Approval of an ETF that provides inverse exposure to #Bitcoin futures could be a positive sign for #crypto. Here’s a 🧵 on why…

— Sonnenshein (@Sonnenshein) June 21, 2022

Futures vs. Spot ETFs

Since futures ETFs are logically based on speculative futures contracts, a form of derivative, they can perform quite differently than spot rates that typically entail physical delivery of a good. 

A famous example of the risks investors can face was the April 2020 case of the Unites States Oil Fund (USO). The largest crude oil futures ETF, which tracked the price of West Texas Intermediate, burned investors when forward contracts rolling over from one month to the next caused unexpected losses. 

The news of the new short Bitcoin ETF had some maximalists (or “maxis”) seething, given that long-spot Bitcoin ETFs like those proposed by Grayscale Investments and ARK Invest’s Cathie Wood have yet to be approved. 

“Approving a derivatives-based short Bitcoin futures ETF before approving a long spot Bitcoin ETF can’t possibly be customer protection focused,” wrote Gabor Gurbacs, director of digital strategy at fund management firm VanEck.

So there’s now a SHORT Bitcoin ETF, a Futures ETF, a closed end fund trading at a 30%+ discount, a 401K option for Bitcoin, but NO Spot ETF.

It is clear that @GaryGensler and the SEC have an agenda against Bitcoin.

— Will (@WClementeIII) June 20, 2022

Grayscale Investments CEO Michael Sonnenshein welcomed the new short futures ETF as a sign of maturity in the asset class, however: “I firmly believe that the approval of each and every Bitcoin-linked investment product demonstrates the SEC’s increased comfort with [Bitcoin] and crypto, more broadly,” he tweeted.

Does a short ETF mark Bitcoin’s bottom?

Fans of the digital asset argue Bitcoin is the only digital currency around that has successfully proven itself over multiple market cycles since its launch in 2009. Its security and decentralization are second to none, meaning it is almost impossible to corrupt the network for personal gains.

There’s just one catch that even Bitcoin maxis readily admit: It cannot be scaled—at least not via its base coding. Only through the addition of a so-called “Layer 2 protocol” known as Lightning can Bitcoiners boost the numbers of transactions to approach those of far faster competitors like the proof-of-stake blockchain Solana.

Critics meanwhile point to Bitcoin’s voracious appetite for electricity. Estimates suggest mining it sucks up the same amount of power as entire developed countries. Elon Musk cited a Fortune article on its CO2 footprint as justification for withdrawing Tesla’s payment support for it. 

And while a perma-bear like Schiff shares the skepticism toward the U.S. dollar and the libertarian views of many Bitcoin holders, he believes crypto has no inherent value beyond that which the community assigns to it. 

This fundamentally differentiates it from more traditional hedges that serve as a store of value for when central banks actively debase their currency through quantitative easing. Gold, for example, has numerous use cases, whether in jewelry or industrial applications, that will always ensure there is demand. 

Caution is advised, however, for those who may be tempted by a Bitcoin short ETF. 

The launch of thematic ETFs can often coincide with market peaks in sentiment for those specific sectors. 

Just look at ProShares. In October of last year, it launched its first futures ETF that went long on Bitcoin, called BITO. In just two days, it attracted more than $1 billion in assets, making it the most successful ETF launch in the history of the industry, according to the company. The following month Bitcoin hit its all-time high at around $69,000, and it has lost 70% of its value ever since.

In Oct. 2021, with #Bitcoin trading near $65K #ProShares launched a Bitcoin EFT. After a 70% plunge now it's launching a short Bitcoin ETF. @CNBC is touting this as a market bottom. While this is a reasonable view, at no point did CNBC tout the long ETF as signaling a market top!

— Peter Schiff (@PeterSchiff) June 21, 2022

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in The Coins

A picture of Bitcoins
The CoinsCryptocurrency
The crypto market may be out of gas as Bitcoin dips under $100k and altcoins plummet
By Carlos GarciaNovember 6, 2025
1 month ago
Brad Garlinghouse smiles at the camera.
The CoinsVenture Capital
Ripple says Fortress, Citadel Securities invest $500 million
By Emily Mason and BloombergNovember 5, 2025
1 month ago
A man in a black hoodie and glasses is speaking
The CoinsCryptocurrency
Altcoin giant Animoca Brands aims to go public next year, listing will test investor appetite for exotic crypto assets
By Carlos GarciaNovember 4, 2025
1 month ago
A man tries to pull a coin with a BTC logo up a mountain.
The CoinsBitcoin
Crypto’s big ‘Uptober’ ends with a whimper, Bitcoin down 4%
By Carlos Garcia and Ben WeissOctober 31, 2025
1 month ago
Two men are looking at monitors while trading
The CoinsCryptocurrency
Crypto’s second wave of ETFs arrives, investors snap up new Solana offering
By Carlos GarciaOctober 31, 2025
1 month ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
1 month ago

Most Popular

placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.