• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

New York City women are making up to $30,000 per month by renting out their closets to strangers

2

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

1

New York City women are making up to $30,000 per month by renting out their closets to strangers

2

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
SuccessAlcohol

Happy hour culture at work is due for a reckoning

By
Jane Thier
Jane Thier
Down Arrow Button Icon
By
Jane Thier
Jane Thier
Down Arrow Button Icon
June 6, 2022, 11:38 AM ET
Add Fortune on Google for similar content.

While working in a London office space last month, Emma-Jane Taylor was prompted to select her favorite beer from a drop-down list as part of a security check to access the Wi-Fi. But the public speaker, mentor, and activist has been sober for nearly three decades. 

“I had my last alcoholic drink 27 years ago,” she wrote in a tweet recounting the experience. “I am 200% annoyed that there was no option for “nondrinker.” It’s a good thing for me to be sober!”

It’s not the first time Taylor was forced to walk the line between booze and work. As a mentor who helps clients develop career paths, she attends numerous cocktail receptions and work events where alcohol is prevalent. 

“When I get to an event, the first thing they do is offer me a canapé and an alcoholic drink,” she tells Fortune. “I’m always looking for fizzy water or still water and am surprised they don’t have it on offer.”

When drinking culture and office culture overlap, it can be fraught for the millions of people like Taylor who choose not to drink—or the millions more who, since the pandemic hit, have begun to struggle with alcohol. 

Sixty percent of people increased their alcohol consumption during quarantine, according to the National Center for Drug Abuse Statistics. Drizly, a digital marketplace for beer, wine, and spirits, saw nearly 500% sales growth in spring 2020, its head of consumer insights told Fortune at the time. At the same time, the “sober curious” movement has also gained substantial steam, with beverage companies saturating the market with more 0% ABV drinks. 

As the pandemic changed workers’ relationship with alcohol in many ways, employers may find themselves needing to rethink how booze fits into the workplace now that more people are returning to the office.

The happy hour conundrum

Companies worldwide have been implementing boozy perks—from Prosecco taps to beer fridges—since the 2010s in hopes of attracting younger workers. And alcohol has long been a staple at company parties and events, provided to help employees relax, connect, and have fun. 

The happy hour culture is endemic to many organizations, says Laura Silverman, who runs Zero Proof Nation, a community platform that showcases alcohol-free products, events, and experiences around the country. 

“When I worked in corporate, all the holiday gatherings and conferences were just so, so soaked in alcohol,” Silverman, who now works on a freelance basis, tells Fortune. She added that it was difficult being the only sober person, with club soda and Diet Coke as the only nonalcoholic options. 

But while alcohol is typically considered a social lubricant, its ability to help people loosen up is “more myth than fact,” David Lardier Jr., Ph.D., a substance use specialist and therapist, told Fortune last month. And when employers use it as an incentive, they inadvertently put pressure on employees who may fear missing out on team bonding or networking if they ditch happy hour.

“In our culture, alcohol is the only drug that’s considered normal to imbibe in and abnormal not to take,” Silverman says. “But you shouldn’t be dinged in your performance as an employee if you don’t hang out [at happy hours] as much.”

Silverman added that at previous jobs everyone knew her as “the sober girl” because she didn’t want to compromise her sobriety to fit in. 

Making mocktails part of DEI

Cheryl Brown Merriwether, executive director of the International Center for Addiction and Recovery Education (ICARE), advises companies on how to be inclusive of employees who may be struggling with substance abuse issues. 

She recommends employers to be “very cautious” about the messages they’re sending regarding alcohol. “People can be very selective now about where they want to work, and they’re really sizing up what companies value,” she says.

Neglecting to consider nondrinkers’ experiences would be the company’s loss. Merriwether says there are currently about 23 million Americans in recovery from alcohol or other drugs—and that figure doesn’t include sober-curious people or people who don’t drink at all for health or religious reasons.

“Diversity, equity, and inclusion extends beyond race and religion; it means embracing different lifestyle choices, like sobriety,” Merriwether says. “It’s as simple as ensuring menus at parties or events include nonalcoholic beverages—the mocktail industry is worth multiple billions—and not holding events that are just drinking-focused.”

When in doubt, just ask 

For newly sober people, turning down a drink can take practice. Individuals need to devise their own script that matches their personality and situation. There’s no right or wrong way, no too-obscure or too-revealing answer.

But Merriwether encourages people who don’t drink for any reason to confidently make their choice clear. Doing so may give other nondrinkers a confidence boost or lead to a dialogue among company leaders. 

Aside from big-ticket events like holiday parties, should an office choose to stock a beer fridge or sponsor a happy hour or off-site gathering, the onus is on the company to make sure there are options for people who don’t drink. 

It’s not unusual for employers to suggest activities that involve alcohol as a way to team build. But instead of assuming what employees want or would enjoy, managers should instead ask each person what they’d prefer. 

It’s incumbent upon employers to pause long enough to ask that kind of question, Merriwether says. “You just want to provide employees with something they value—because you value them.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Jane Thier
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Success

Photo of Elon Musk
SuccessElon Musk
A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk’s reply: ‘I am actually going to do something along these lines’
By Sydney LakeJuly 27, 2026
9 hours ago
l
Arts & EntertainmentWealth
LeBron James joins California’s billionaire exodus, but he may not escape the wealth tax
By Nick LichtenbergJuly 27, 2026
10 hours ago
People at dinner table paying the bill
Personal FinanceVisa
About half of Gen Z owe their friends more than $1,000, while nearly another half goes into debt to cover group expenses they expect to be repaid
By Catherina GioinoJuly 27, 2026
10 hours ago
Photo of Oprah Winfrey
SuccessCareers
Oprah Winfrey says ‘Life starts at 44’—and research proves she’s right: The average founder starts their business after 40
By Emma BurleighJuly 27, 2026
14 hours ago
Photo of a concerned-looking woman on her phone
SuccessThe Interview Playbook
CEO of the top-rated hiring platform says the job market is so bad that candidates are paying $20 to mass apply and driving bosses crazy with spam
By Orianna Rosa RoyleJuly 27, 2026
22 hours ago
Woman holding a Pickle bag getting out of a taxi
RetailLuxury
New York City women are making up to $30,000 per month by renting out their closets to strangers
By Sarah GlodekJuly 27, 2026
22 hours ago

Most Popular

New York City women are making up to $30,000 per month by renting out their closets to strangers
Retail
New York City women are making up to $30,000 per month by renting out their closets to strangers
By Sarah GlodekJuly 27, 2026
22 hours ago
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
C-Suite
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
By Nick LichtenbergJuly 27, 2026
13 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
3 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
3 days ago
I've been teaching college students for decades. Most of them can no longer finish a book
Commentary
I've been teaching college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
2 days ago
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
Economy
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.