• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
LifestyleTom Cruise

Tom Cruise’s new ‘Top Gun’ could take movies back to the late ’70s and the golden age of blockbusters

By
Tristan Bove
Tristan Bove
Contributing Reporter
Down Arrow Button Icon
By
Tristan Bove
Tristan Bove
Contributing Reporter
Down Arrow Button Icon
May 28, 2022, 7:00 AM ET
Add Fortune on Google for similar content.

Top Gun: Maverick, the sequel to the 1986 blockbuster starring Tom Cruise, is expected to rake in over $100 million in the U.S. this weekend, which could make it the highest-grossing domestic opening in the history of Memorial Day weekend.

Film industry analysts weren’t expecting it, but they’re all for it. Top Gun might hit $1 billion gross at the box office, the first time a Tom Cruise movie has done so (as well as Cruise’s first $100 million weekend.) Its likely success suggests that 1970s and ’80s-style blockbusters may not be as unprofitable as once thought.

“This is really amazing,” Paul Dergarabedian, a film industry analyst with media analytics company Comscore, told Fortune. “If you were to go back in time two years ago into 2020 right now, the box office was essentially nonexistent.”

The belief that the pandemic killed the movie theater industry appears to have been dashed, as Dergarabedian calls Top Gun’s expected success “symbolic” of how important the movie theater experience is. 

Top Gun comes on the heels of big box-office returns from this year’s much-awaited superhero movies, including The Batman and Spider-Man: No Way Home; the latter became the sixth-highest grossing movie in history earlier this year. 

But there’s something that sets Top Gun apart from those other movies: no superheroes. In the pandemic era, only cape movies have opened on this scale.  

“This is great news for those who felt like the only types of movies that were destined for movie theaters would be superhero movies,” Dergarabedian said. “Superhero movies are great, but we don’t just want the movie theater to be about superheroes.”

The stock market has also undermined the narrative that streaming services were set to replace theaters after the pandemic, especially in light of the serious financial troubles Netflix ran into this year. The industry’s biggest and oldest streaming platform shocked the Street by losing 200,000 subscribers in the last quarter and projecting millions more in subscriber cancellations to come. It’s now worth about 70% less than it used to be, and streaming stocks are widely down as Hollywood film producers celebrate their new lease on life.

A new era of stagflation, a new golden age for blockbusters?

Top Gun’s success harkens back to the heyday of the film industry’s blockbusters: the 1970s and 1980s, when films like Jaws and the Star Wars trilogy completely reinvented what movies could aim for, how they were marketed, and what the moviegoing experience could be.

These types of movies predicated a major shift in the industry. Until the big-bang moment of box-office smash Jaws in 1975, films were released on a regional basis, and prestige-driven, intellectual movies ruled film culture, such as Francis Ford Coppola’s 1972 gangster epic The Godfather. The vast sums unlocked by a mechanical shark unleashed the power of the national release, And Jaws was also the first time studio executives invested huge sums toward marketing by advertising their movies on television networks.

There’s also a macroeconomic dimension to blockbuster cinema. The  revolution that began with Jaws and was entrenched with Star Wars in 1977 came during the Great Inflation, a period of economic turmoil in the U.S. similar to the one moviegoers are living through today. Inflation rates in the late ’70s and early ’80s were consistently above 10%, and economists are widely predicting a new era of “stagflation” as the 2020s come to seem more like the disco era than the Jazz Age. 

Dergarabedian says hard economic times have often lent themselves to escapism on the screen. “Even if we go back to the Great Depression, there was more moviegoing than ever before,” Dergarabedian said. “Nothing provides a great escape like the movies.” It’s perhaps no coincidence that the superhero boom began in earnest with The Dark Knight and Iron Man in 2008, the year the Great Recession began.

And the new Top Gun appears to be riding the wave of heightened interest in old-school blockbusters.

“It’s almost like the pandemic is enabling Hollywood to hit the reset,” Dergarabedian said. “It can go back and learn from the ’70s with movies like Jaws and the Star Wars movies, which reinvented the blockbuster era.”

“[Maverick] is definitely a throwback to a bygone era, and I think people really appreciate that it’s kind of old-fashioned storytelling,” he added.

If Top Gun: Maverick is as massive a success as projected, surely other studios will take notice. 

“Every movie that opens is a case study for Hollywood,” Dergarabedian said. “Nothing talks in Hollywood like a big blockbuster success, and that may change the paradigm and change the attitude by studios.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.
About the Author
By Tristan BoveContributing Reporter
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Lifestyle

Jeff Bezos could add to the swelling ranks of American billionaires in English soccer
C-SuiteJeff Bezos
Jeff Bezos could add to the swelling ranks of American billionaires in English soccer
By Marco Quiroz-GutierrezJuly 30, 2026
5 hours ago
American couple walking in front of London mansion
SuccessEurope real estate
Ultra-rich are buying up $49 million mansions in London, with ‘Trump unease’ generating a 10% rise in Americans investing in Britain
By Emma BurleighJuly 30, 2026
6 hours ago
noma
Travel & LeisureRestaurants
‘We’re still here standing’: the restaurant world’s fallen angel is reopening with its founder chef or its 3 Michelin stars
By James Brooks, Stefanie Dazio and The Associated PressJuly 30, 2026
6 hours ago
grassmayr
Innovationaustria
425-year-old Austrian bell foundry survives on 3D printing and lasers
By Philipp Jenne and The Associated PressJuly 30, 2026
6 hours ago
tb
North AmericaRestaurants
Taco Bell’s quick action on removing lettuce, $1 Mexican Pizza special work to win over diners, investors
By Dee-Ann Durbin and The Associated PressJuly 30, 2026
7 hours ago
Photo of two polar bears
Environmentclimate change
Polar bears roll in beds of ice cubes at Prague Zoo as Europe battles record heat
By The Associated PressJuly 30, 2026
7 hours ago

Most Popular

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
1 day ago
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Retail
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
1 day ago
Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
Real Estate
Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
By Catherina GioinoJuly 30, 2026
15 hours ago
'Am I paying for the vibes?' Gen Z says it hates capitalism, but their spending patterns show they just don't like being ripped off
Retail
'Am I paying for the vibes?' Gen Z says it hates capitalism, but their spending patterns show they just don't like being ripped off
By Nick LichtenbergJuly 30, 2026
10 hours ago
Current price of oil as of July 30, 2026
Personal Finance
Current price of oil as of July 30, 2026
By Joseph HostetlerJuly 30, 2026
11 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.