• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The CoinsCryptocurrency

Mark Cuban says he’ll pass on Do Kwon’s resurrected Terra 2.0. ‘No’

By
Taylor Locke
Taylor Locke
Down Arrow Button Icon
By
Taylor Locke
Taylor Locke
Down Arrow Button Icon
May 26, 2022, 2:23 PM ET

After the spectacular collapse of so-called stablecoin TerraUSD (UST) and its sister cryptocurrency Luna, the founder of the Terra ecosystem proposed a “revival plan” to start anew, and its validators voted in support. 

Under the new plan from Terra’s 30-year-old mastermind, Do Kwon, a new Terra chain will be created with a new Luna (LUNA) as its native token. It will leave UST behind, abandoning the algorithmic stablecoin that failed weeks ago. The current chain will be referred to as Terra Classic, and the now worthless Luna will be renamed to Luna Classic (LUNC). 

Though 65% of validators moved this plan forward, it’s been met with mixed reviews. Big exchanges such as Binance and FTX have pledged their support for the new chain, while many everyday investors are confusedand unsure. 

Among those completely uninterested in the new Terra 2.0 is billionaire investor Mark Cuban.

When asked whether he’d invest in the new ecosystem, Cuban was blunt: “No,” he told Fortune.

Cuban hadn’t invested in UST or the original Luna cryptocurrency in the past: “Not involved at all. Never have owned any,” he previously told Fortune, adding that he also turned down investing in Anchor, a Terra-based decentralized finance (DeFi) protocol.

That’s because to him, “crypto is like investing in any other business. You look to see if it’s a sustainable product or service.”

As an algorithmic stablecoin, UST holds value based on a code striking a balance between the stablecoin and its partner coin, Luna. Every time a UST token is minted, the equivalent of $1 in Luna is “burned,” or removed from circulation, and vice versa, to maintain the peg. To incentivize the longevity of this setup, Anchor promised users a 20% return if they deposited their UST into its application. 

Obviously, the Terra ecosystem didn’t pass the test for the Shark Tank investor and Dallas Mavericks owner. 

Cuban—who is an avid cryptocurrency investor with a portfolio of various digital coins, NFTs, and blockchain-based companies—was burned by an algorithmic stablecoin in the past. In June, his investment in Iron Finance’s TITAN crashed in an apparent bank run. 

His main takeaway? “Do your own research,” Cuban told me.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Taylor Locke
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.