• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
CommentaryMarkets

Homebuilder stocks are on sale–but investors aren’t buying

By
Michael Joseph
Michael Joseph
Down Arrow Button Icon
By
Michael Joseph
Michael Joseph
Down Arrow Button Icon
May 23, 2022, 1:16 PM ET
Drawing on the lessons they learned during the 2008 crisis, leading homebuilders have pivoted to a land-light model by buying land options.
Drawing on the lessons they learned during the 2008 crisis, leading homebuilders have pivoted to a land-light model by buying land options.Justin Sullivan—Getty Images
Add Fortune on Google for similar content.

Investors have a long memory when it comes to losing money. They vow to not get burned the same way twice.

When it comes to investment pain from the past, homebuilder stocks have done their share of damage. The speculative real estate investment bubble and accompanying overbuilding of homes were major contributors to the financial crisis of 2008. The builders of those homes were duly punished–and their stocks were obliterated.

It has been over a decade since the last housing bust, but it was a memorable one. It left some marks. Many investors have been expecting the next crisis to arrive ever since. And now, they see a sign that the end is near.

The ominous signal? Rising interest rates. The average rate on a 30-year fixed-rate mortgage has surged above 5% this year. That’s a big upward movement from the record low of 2.65% reached back in January 2021.    

Higher rates make housing less affordable. The monthly payment on a $300,000 mortgage with a 2.65% interest rate would be $1,209. That same mortgage at a 5% rate would require a $1,610 monthly payment. For many buyers, an extra $400 a month can make homeownership unobtainable.

In the minds of many investors, the next housing crisis may as well be here. And they’re acting accordingly: Investors have aggressively sold their homebuilder stocks this year.

Plenty of investors got burned during the last housing crash. They are quick to perceive any real estate headwind as the proverbial writing on the wall. But that perception is wrong. Today’s housing market dynamics do not resemble 2008’s. The same applies to homebuilders.

America has a critical housing shortage

Today’s housing market does not resemble the speculative froth that helped drag us into the Financial Crisis.

Instead, there’s strong demand from Millennials making first-time home purchases. A recent study found that millennial buyers accounted for 43% of home purchases in 2021. That’s up from 37% the year prior.

The growing acceptance of remote working is also driving home demand. Many buyers are looking to upgrade to homes with larger office spaces, often in more affordable cities. These trends will continue to drive housing demand in the years ahead.

In terms of supply, homebuilders dramatically slowed their pace of new home construction after the last real estate bust. They’ve only recently begun building at levels resembling the pre-financial crisis average.

A decade of under-building has created an incredibly tight housing market. We’re coming off the lowest inventory levels in recent history.

A report by Realtor.com suggests that America is short over five million homes. With supply chain issues keeping a lid on the pace of new construction and Baby Boomers reluctant to leave their homes, homebuilders should remain busy for many years to come.

In fact, they’re literally turning away business.

“Through our history, to have somebody walk into our models and to tell them, ‘We don’t have a house for you to buy today,’ is something that is foreign to us,” says David Auld, Chief Executive Officer of D.R. Horton, America’s largest homebuilder by volume.

It may be unusual, but that’s exactly what is happening today. With a record-high backlog, many homebuilders are choosing to turn away some potential buyers.

The biggest problem many homebuilders will face over the next 12 months is building fast enough to keep up with demand. Considering the historically cyclical boom and bust nature of these businesses, that’s not the worst problem to have.

The one change that has transformed the homebuilder business

That cycle of boom and bust is surely on the minds of investors that have dumped homebuilder stocks this year.

Homebuilding has historically been an asset-heavy business, with lots of capital tied up in land investments. The value of that land can change quickly. This has helped fuel the typical boom-bust cycle homebuilders experience.

However, homebuilders have solved this problem by shifting to a “land-light” model: Instead of buying up land, homebuilders are increasingly buying land options. They control the land but don’t own it.

When they’re ready to build homes, the homebuilder exercises the option and buys the lot. If the housing market turns south in the meantime, they can renegotiate the land purchase, or walk away with the relatively minor loss of the cost of the land option.

Lennar, America’s second-largest homebuilder by volume, is one of several companies taking the land-light strategy to heart. The company reported its controlled (rather than owned) homesite percentage increased to 58% from 45% the prior year.

“Our extreme focus on a land-lighter model saved us a significant amount of cash spend on land acquisitions during the quarter,” Lennar Co-Chief Executive Officer Rick Beckwitt shared on the company’s recent earnings call. He believes the company can increase its controlled land to 65% by the end of its fiscal year.

The housing market is still red-hot in many cities. Shortages are expected to be the reality for years ahead. Business is so good for homebuilders that they can’t put up homes fast enough. Their balance sheets are strong. Their operations are more resilient. None of these facts are reflected in their current valuations.

Homebuilders are stronger and their future is brighter than what the market is giving them credit for. Yet, fear of another housing bust has detached the price of homebuilder stocks from reality.

Michael Joseph, CFA, is a vice president and deputy chief investment officer at Stansberry Asset Management. Stansberry Asset Management is not currently invested in the specific issuers discussed herein, but may trade in these and additional issuers in this sector in the future. This report should not be construed as investment advice. No investment strategy or risk management technique can guarantee returns or eliminate risk in any market environment.

The opinions expressed in Fortune.com Commentary pieces are solely the views of their authors, and do not reflect the opinions and beliefs of Fortune.

More must-read commentary published by Fortune:

  • California has an opportunity to shape how the world protects children online
  • We should stop blaming workers for the Great Resignation–and start looking at the jobs they’re leaving
  • These employers are helping workers achieve their dreams of homeownership
  • We are not doing our best to solve the truck driver shortage
  • I was a senior executive at WeWork before it imploded. Here’s the one behavior that could have saved the company
Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.
About the Author
By Michael Joseph
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

nido
Commentary250 Years of Innovation
As an immigrant turned entrepreneur and college president, here is why I celebrate our nation as it turns 250
By Nido R. QubeinJune 25, 2026
10 hours ago
Asia’s defense boom is rewiring the global arms supply chain
Commentaryarms, weapons, and defense
Asia’s defense boom is rewiring the global arms supply chain
By Chris OberoiJune 24, 2026
1 day ago
steve
Commentary250 Years of Innovation
Steve Case: America was built by entrepreneurs. Here’s how we keep that edge for the next 250 years
By Steve CaseJune 24, 2026
1 day ago
t
CommentaryWhite House
Trump mistakes the bully pulpit for bullying leadership — history’s villains were never heroes
By Jeffrey Sonnenfeld and Steven TianJune 24, 2026
1 day ago
mg
CommentaryHealth
The ‘tech neck’ time bomb: why 43 million young Americans could cripple U.S. health care within a generation
By Michael GerlingJune 24, 2026
1 day ago
sb
Commentaryclimate change
The climate policy triangle: why leaders can no longer choose between growth, security and sustainability
By Sebastian BuckupJune 23, 2026
2 days ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
14 hours ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
2 days ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
1 day ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
Success
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
By Orianna Rosa RoyleJune 25, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.