• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Ukraine invasion
Europe

War in Ukraine is disrupting world supply chains in unexpected ways. Take your dream bathroom tiles

By
Vivienne Walt
Vivienne Walt
Correspondent, Paris
Down Arrow Button Icon
By
Vivienne Walt
Vivienne Walt
Correspondent, Paris
Down Arrow Button Icon
April 22, 2022, 8:05 AM ET
Add Fortune on Google for similar content.

Anyone planning to remodel a bathroom or kitchen ought to speak to Dmitry Kostornichenko, who is an expert on an item we rarely think about: clay. Ask him about the clay his company mines in eastern Ukraine, and he can wax on at length.

“For the ceramics industry, Ukrainian clay is very important,” says Kostornichenko, sales and logistics chief of VESCO. His company is one of the biggest clay producers globally, and the number-one supplier to the European manufacturers that produce much of the world’s high-end tiles.

Kostornichenko, 45, says that for the past decade VESCO has searched the world for alternative clay in a more peaceful location, but found none to match Ukraine’s. “Ukrainian clay is unique,” he explains, speaking to Fortune from Modena, Italy, from where he has worked since Russia invaded Ukraine on Feb. 24. “It has no organic impurities. It is very low iron content, and very good consistency.”

With no alternative, the company concentrated its production in Druzhkivka, in eastern Ukraine, mining 4 million tons of clay last year, and exporting more than $200 million worth to 18 countries in Europe, Asia, and the Middle East. From there, quantities end up as tiles in the U.S.

But that low-iron, pure clay now sits beneath a raging combat zone, as Russia’s military conducts an all-out assault on eastern Ukraine—making it inaccessible to VESCO, perhaps for some time to come.

Shortages by August

For those whose kitchen or bathroom designs call for high-quality tiles, especially if they are bright white or in large sizes, that could mean a change of plans.

“You will feel shortages in the assortment by August or September,” Kostornichenko says. “High-quality tiles are where you will see the first shortages.”

Customers will still find tiles, but they will likely be lower quality, he says, and in more limited, darker colors—reflecting the absence of pure Ukrainian clay.

Italy’s Ceramics Association, whose members source one-quarter of their clay from Ukraine, says there are already shortages. “There is no kaolin, which is used to produce very white and large format tiles,” it said on its website this week. “Alternative suppliers are sought, but the quality is less valuable.”

Compared with the horrific suffering in eight weeks of war, the devastating death toll, the destruction of property, more than 5 million refugees, and the ravaging of Ukraine’s wheat crop, a supply disruption of tiles seems absurdly trivial.

And yet, Ukraine’s clay offers a glimpse into how the war has drastically upended almost every business, in a country of 44 million, as well as the lives of people working in them; the World Bank predicts Ukraine’s GDP will plummet 45% this year.

In the run-up to the war, Kostornichenko rushed to move 1 million tons of clay out of Ukraine; from the time war erupted, the Russian military blocked Ukraine’s ports, so he shipped the stock out to Poland by train—a cumbersome journey—before warehousing it in Italy and Spain. Two months on, the warehouses are running low. “The stocks will be empty in the next month or two,” he says.

More urgent still was evacuating the staff.

“Always facing risks”

VESCO’s parent company, Kyiv-based asset-management company UMG Investments, mobilized a fleet of company buses to shuttle about 3,000 employees and family members out of the war zone, not only from its clay mines, but also its limestone quarry, the biggest in Ukraine, which produces 4 million tons a year for Ukraine’s steel industry.

Situated in Novotroitske, close to the Russian border, the quarry is now in the middle of a brutal conflict. “Some people managed to leave in the first days of the war,” Mykola Shevchenko, UMG’s strategy director, told Fortune from Kyiv. “There were several bombardments of our quarry just before the war. Our people were always facing risks.”

The limestone and clay production will have to wait for peace. But Kostornichenko says he remains hopeful they will eventually return.

“We believe in our army,” he says. “We believe we will manage to reopen the mine at some time. If we’re speaking months, or years, I do not know.”

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
By Vivienne WaltCorrespondent, Paris

Vivienne Walt is a Paris-based correspondent at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Bridgewater Associates ex-recruitment boss reveals the secret ‘unpopularity’ interview test he used on hundreds of candidates at the hedge fund
SuccessThe Interview Playbook
Bridgewater Associates ex-recruitment boss reveals the secret ‘unpopularity’ interview test he used on hundreds of candidates at the hedge fund
By Orianna Rosa RoyleJuly 26, 2026
2 hours ago
One woman holds a "No data centers" sign while another points toward a white house.
EnvironmentData centers
Data centers were actually making electricity costs cheaper, but the $7 trillion buildout with no guaranteed AI demand is threatening the trend
By Sasha RogelbergJuly 26, 2026
2 hours ago
Booted from Malaysia, tech guru Balaji Srinivasan finds a new patron for his ‘nomad’ commune: Kazakhstan
AsiaMalaysia
Booted from Malaysia, tech guru Balaji Srinivasan finds a new patron for his ‘nomad’ commune: Kazakhstan
By Angelica AngJuly 26, 2026
4 hours ago
France deploys giant military cargo plane to dump tons of flame retardants as European wildfires displace more than 250,000
Environmentwildfires
France deploys giant military cargo plane to dump tons of flame retardants as European wildfires displace more than 250,000
By Mark Carlson, Emma Da Silva, John Leicester and The Associated PressJuly 25, 2026
10 hours ago
Intern arrested in Belgium on suspicion of spying inside NATO military headquarters and ‘being a member of a criminal organization’
CybersecurityNATO
Intern arrested in Belgium on suspicion of spying inside NATO military headquarters and ‘being a member of a criminal organization’
By Sam McNeil and The Associated PressJuly 25, 2026
10 hours ago
Let’s get ready to rumble: The next Fed meeting will be a ‘family feud’ — and that’s exactly what Chairman Kevin Warsh wants
EconomyFederal Reserve
Let’s get ready to rumble: The next Fed meeting will be a ‘family feud’ — and that’s exactly what Chairman Kevin Warsh wants
By Jason MaJuly 25, 2026
10 hours ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
21 hours ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
13 hours ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
2 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
23 hours ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
3 days ago
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
Success
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
By Sydney LakeJuly 25, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.