DJ Hannah Bronfman on investing in chef-designed meal delivery service Territory Foods
Bronfman is also an angel investor, and one of her latest investments was inspired by her experiences as a new mother. She will be working as an adviser for Territory Foods, a dietitian- and chef-designed meal delivery service. Launching on April 19, Meals for Mama will offer curated meals specifically designed to meet the nutritional needs of women who are expecting or postnatal.
Bronfman recently shared more with Fortune about her decision to invest in the company.
- Startup: Territory Foods
- Location: Arlington, Va.
- Year founded: 2012
- Valuation: Declined to disclose
- Investment level: Series B
- Number of employees: 55
- Other major investors: USVP, Upfront Ventures, Lewis and Clark Ventures, DF Enterprises, S2G, Rethink Food, Finistere
Why she invested, in her own words
After the birth of my son, I faced two challenges postpartum. One was that giving birth in the middle of COVID made it hard for me to source healthy food because I wasn’t leaving the house often. The other is that I found it very difficult to feed myself while spending the majority of my time feeding my baby. This is a common challenge for postpartum mothers, and as someone who is fortunate enough to have a strong support system, I still didn’t have the access to nourishing meals that would help me heal postpartum.
Fast-forward to a year later, being a busy mom and having a new person in your life to take care of, you inevitably forget to feed yourself sometimes. This is why when I tried Territory Foods for the first time and learned about their mission, I was immediately sold. In addition to being obsessed with all their meals, the company falls under my investing thesis. They are a women-led company with a majority-of-women executive team and board, which is a rarity, unfortunately. Forty-two percent of the chef partners in Territory’s network are women-owned and -operated businesses, well over the industry average of seven percent.
Another way that Territory appealed to me was with its unique business model. Territory partners with regional independent chefs and gives back to the local economy. This point of differentiation from other meal delivery companies is what really made Territory stand out to me as an investor; the difference in quality and care really comes through when you taste the food.
In addition to investing in Territory Foods, I also took on an adviser role. Within this role, I am excited to use my personal experiences and passion for health and wellness to continue to build out Territory’s forward-thinking solutions by offering consumers healthy and affordable meals. My postpartum experience when it comes to healing myself through nutrition was not easy, and with Territory, I hope that we can help make the lives of moms, at whichever stage they are at, a tad less stressful with Meals for Mama.
This is an installment of Why I Invested, a series featuring famous investors from all different backgrounds and industries, revealing what inspired them to invest their own money in a new business.