• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNeuralink

Most people say they’re cool with having chips implanted in their brains, but only if they can turn them off

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
March 17, 2022, 10:00 AM ET

Six out of 10 Americans would consider having a computer chip surgically implanted into their brains if they could turn the technology off or on.

That’s according to a survey released on Thursday by the Pew Research Center that analyzed the public’s view of cutting-edge technologies, including brain computing, artificial intelligence, and self-driving cars. 

One of the takeaways from the survey of 10,260 U.S. adults was that Americans tend to view technology more favorably if they feel they have autonomy and control.

For instance, 78% of respondents said they oppose brain chips for improving their cognitive abilities. But when given the option to disengage the brain chip’s effects, 59% of respondents said the technology is more acceptable.

“This speaks to control,” said Alec Tyson, associate director of research at Pew Research Center. “If I can control this technology, then I’m more open to it.”

Interest in brain computing has risen over the years due to Tesla founder Elon Musk’s Neuralink startup, which aims to conduct a clinical trial of its brain chip technology later this year. Musk has previously claimed that Neuralink’s technology could eventually be used to augment humans, potentially enabling people to store and replay their memories like watching videos on computers. However, multiple brain computing experts have previously told Fortune that the technology is decades away from such superhuman feats, if ever.

Additionally, brain chips, primarily used in clinical trials to help restore functions and sensations in people who have severe paralysis, can’t be turned off like they are smartphones. The tiny computer chips are medical devices that must be surgically grafted into the brain, where they can potentially remain for years, similar to heart pacemakers. 

About 83% of Americans said that they believe that the testing of brain chips in humans should meet higher standards than testing of current medical devices, underscoring the public’s fear of the technology’s safety. 

Also, 87% of respondents said that there should be higher standards for testing driverless cars compared to the testing of conventional ones. 

Americans are cautious about driverless vehicles, with 44% saying that the widespread use of autonomous cars is a “bad idea” versus 26% who believe it’s a “good idea,” while 29% were “not sure.”

But the survey said that seven in 10 Americans would more readily accept self-driving cars if the vehicles had a visible marking or feature to identify them to human drivers who are also on the road. Additionally, 67% of Americans said self-driving cars would be more acceptable if the vehicles used dedicated lanes, the survey said.

Ultimately, Americans’ opinions on self-driving cars and other kinds of A.I.-powered technology haven’t changed much over the years, noted Monica Anderson, a Pew Research Center associate director of research. Although Pew Research cannot directly compare the latest survey with older surveys of the public’s attitude toward technology, generally speaking most Americans’ feelings toward driverless cars and A.I. have not changed.

Americans are still wary about driverless cars and are primarily concerned that A.I. will obliterate jobs, just as they were five years ago.

What has changed is the public’s perception of tech companies, Anderson explained. Although the survey didn’t mention tech giants like Google-parent Alphabet or Facebook-parent Meta, some questions related to the use of A.I. by social media companies indirectly implicated the companies. 

For instance, 57% of respondents oppose social media services using facial recognition software to identify people in photos, indicating fears of corporate surveillance. And 86% of Republican respondents believe social media firms are censoring political viewpoints when they use A.I. to discover and remove misinformation. 

“There is some negatively when it comes to algorithms, when it comes to how these companies are using technology,” Anderson said.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

typewriter
Future of Worksubscription economy
Meet a 28-year-old Canadian woman who turned her pen-pal side hustle into a subscription side hustle with over 1,000 members
By Cheyanne Mumphrey and The Associated PressJanuary 18, 2026
11 hours ago
Photo of Jim Farley
AIData centers
Ford CEO warns there’s a dearth of blue-collar workers able to construct AI data centers and operate factories: ‘Nothing to backfill the ambition’
By Sasha RogelbergJanuary 18, 2026
15 hours ago
vian
Commentaryquantum computing
I oversee a lab where engineers try to destroy my life’s work. It’s the only way to prepare for quantum threats
By Bernard VianJanuary 18, 2026
18 hours ago
U.S. President Donald Trump speaks to the press, saying he's talking to NATO about Greenland, before he departs the White House en route Palm Beach, Florida on January 16, 2026, in Washington DC, United States.
PoliticsGreenland
The weak business case for Trump acquiring Greenland: a $1 trillion price tag and few returns for two decades
By Jordan BlumJanuary 17, 2026
2 days ago
boardroom
CommentaryCorporate Governance
When AI decides how shareholders vote, boards need to rethink governance
By Jane SadowskyJanuary 17, 2026
2 days ago
The CEO of Informatica, Amit Walia
SuccessCareers
Like DoorDash and Google’s CEOs, $7.6 billion Informatica boss is a McKinsey alum—he says being ‘pushed around’ by smart consultants helped him grow
By Emma BurleighJanuary 17, 2026
2 days ago

Most Popular

placeholder alt text
Economy
3 things Trump did in 24 hours to show that he's in control of American business
By Eva RoytburgJanuary 8, 2026
10 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
7 days ago
placeholder alt text
Economy
Making billionaires illegal by taxing their wealth wouldn’t even fund the government for a year, budget expert says
By Nick LichtenbergJanuary 17, 2026
2 days ago
placeholder alt text
AI
Ford CEO warns there's a dearth of blue-collar workers able to construct AI data centers and operate factories: 'Nothing to backfill the ambition'
By Sasha RogelbergJanuary 18, 2026
15 hours ago
placeholder alt text
Banking
'Absolutely, positively no chance, no way, no how, for any reason': Dimon says he'd never run the Fed but 'would take the call' to lead Treasury
By Jacqueline MunisJanuary 16, 2026
2 days ago
placeholder alt text
Economy
National debt is already killing the American Dream, says top economist—and it might push the U.S. into an outright depression
By Eleanor PringleJanuary 18, 2026
20 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.