• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNFTs

Sotheby’s canceled a $30 million NFTs auction at the last minute and it’s not clear if it’s a ‘rug pull’ or nobody wanted to buy them

Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
February 25, 2022, 7:42 AM ET

Sotheby’s big NFT auction went from $30 million to zero in the blink of an eye.

The auction house had planned the sale of a collection of 104 NFTs, or non-fungible tokens, for up to an estimated $30 million at its New York City location on Wednesday evening. But 25 minutes after the auction was scheduled to begin, the consignor backed out of the sale, tweeting that he decided to “hodl,” or hold on to the digital asset instead.

nvm, decided to hodl https://t.co/WdQ5H7I0fl

— 0x650d (@0x650d) February 24, 2022

The anonymous collector who goes by 0x650d on Twitter then posted an aging 2015 Drake meme.

pic.twitter.com/M0l9wvH3T5

— 0x650d (@0x650d) February 24, 2022

In the crypto world, rug pulls or rugging are when a developer abandons a project after taking an investor’s funds.

The last-minute withdrawal of the collection of blockchain-based pixelated collectibles, otherwise known as CryptoPunks, shocked the Sotheby’s sale room according to the New York Times, and deepened the valley between highbrow art institutions and the cyberpunk culture surrounding blockchain.

What really happened to the sale?

Sotheby’s spokesman Derek Parsons said in a statement on Wednesday night that “the lot was withdrawn prior to the sale following discussions with the consignor.” Other specialists told the New York Times that auction withdrawals typically happen when there are legal concerns or a fear that the reserve price won’t be met.

People in the NFT community are hurt and worried about credibility damage.

https://twitter.com/DomainKing/status/1496813118219030528

Dude just delisted 104 punks and rugged Sotheby’s. Wtf is happening?

— John Knopf (@JohnKnopfPhotos) February 24, 2022

Others argue that Sotheby’s wasn’t rugged at all, but instead the collector 0x650d couldn’t clear the minimum reserve so he pulled out to save face.

Bro you suck stop acting like you rugged Sotheby’s lmao you made everyone look stupid. Even the press here is laughing at us because of you stop hiding the guilt behind dumb ass memes.

— Farokh (發咯) (@farokh) February 24, 2022

Farokh.eth tweeted afterward, “It was embarrassing. For all of us in the space.”

On Reddit, user RdudeDdude posted, “It’s annoying to see how ‘successful’ these scammers seem to be. Regardless of whether they will get caught, it’s bad publicity.” User XnoonefromnowhereX quickly retorted, “No one scammed here that I can see. Just a loss of face for Sotheby’s and this guy reinforcing some negative stereotypes about crypto culture.”

Others think this is a time of bubbles imploding.

Uh oh, is the MASSIVE speculative bubble in NFT jpegs imploding?

Sotheby's just pulled 104 crypto punks off one of their auctions. Maybe people are now realizing that jpegs created for a non-existent Metaverse maybe aren't worth millions of dollars. pic.twitter.com/2qVCeBiojL

— Ashton Cheekly (@elwalvador) February 24, 2022

And others made references to the approaching doomsday and whether or not any of this matters at all.

https://twitter.com/haralabob/status/1496656616233394176
Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.
About the Author
Sophie Mellor
By Sophie Mellor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
2 days ago
placeholder alt text
Success
Despite running $75 billion automaker General Motors, CEO Mary Barra still responds to ‘every single letter’ she gets by hand
By Preston ForeJanuary 26, 2026
2 days ago
placeholder alt text
Economy
An unusual Fed ‘rate check’ triggered a free fall in the U.S. dollar and investors are fleeing into gold
By Jim EdwardsJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, January 26, 2026
By Joseph HostetlerJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 27, 2026
By Joseph HostetlerJanuary 27, 2026
20 hours ago
placeholder alt text
Success
'The Bermuda Triangle of Talent': 27-year-old Oxford grad turned down McKinsey and Morgan Stanley to find out why Gen Z’s smartest keep selling out
By Eva RoytburgJanuary 25, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Photo of Elon Musk
Big TechX
New filings exposing Elon Musk’s financials for X in the U.K. show revenue plummeted 58% in 2024
By Lily Mae LazarusJanuary 27, 2026
12 hours ago
People walk outside of a WeWork office building in London.
Future of WorkOffice Culture
Amazon and JPMorgan led the Fortune 500 in returning to the office 5 days a week. Now they’re leading a coworking comeback
By Jacqueline MunisJanuary 27, 2026
13 hours ago
Anthropic CEO Dario Amodei
AIEye on AI
At Davos, CEOs said AI isn’t coming for jobs as fast as Anthropic CEO Dario Amodei thinks
By Jeremy KahnJanuary 27, 2026
13 hours ago
Corning CEO Wendell Weeks.
AIData centers
A Meta deal just turned this 175-year-old company into a linchpin of the AI data center boom
By Sharon GoldmanJanuary 27, 2026
14 hours ago
Anthropic CEO Dario Amodei
AIDario Amodei
Anthropic CEO Dario Amodei’s 20,000-word essay on how AI ‘will test’ humanity is a must-read—but more for his remedies than his warnings
By Jeremy KahnJanuary 27, 2026
16 hours ago
trump
CybersecuritySocial Media
The White House vows ‘the memes will continue,’ but misinformation experts say please, make it stop
By Kaitlyn Huamani and The Associated PressJanuary 27, 2026
16 hours ago