• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceNFTs

Celebrity DJ Steve Aoki says he makes more from NFTs than music royalties

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
February 15, 2022, 10:29 AM ET

Steve Aoki, arguably one of the best-known club DJs in the world, says when it comes to income, music royalties can’t compare to NFTs.

Speaking at a private Gala Music event last week, Aoki said he had made more from his NFT sales in the past year alone than he has from six albums over the past decade.

“But if I was to really break down, okay, in the 10 years I’ve been making music…six albums, and you [combine] all those advances, what I did in one drop last year in NFTs, I made more money,” Aoki said, per a Decrypt report.

Aoki made $888,888.88 on the sale of his “hairy” NFT last year. (That said, he did note that live DJ jobs make up 95% of his music income.)

Beyond “hairy,” Aoki still holds several NFTs, including several from Bored Ape Yacht Club. He’s also launching a new membership club based on NFTs called Aokiverse. Long term, he said, he believes NFTs will spark a revolution in the music business, transferring power back to artists and away from labels.

“As music NFTs become more of a part of how we integrate and support artists, the labels will have to do more than just add the song on a playlist,” Aoki said.

Aoki has long been a fan of NFTs and alternative investments. Last year, he told Fortune, he’s been “very high risk in certain cases, because I follow my heart…I jumped into GameStop one week before that thing blew up, I couldn’t believe it. I also put [money] into Dogecoin before that went up, and I pulled out. I made a little money. It wasn’t a lot, but I’ve been very lucky with a lot of investments, being very early.”

In general, Aoki is an early adopter when it comes to Web3: For instance, he displays a Yat (a custom string of emojis that can be used as a URL) on his social media accounts. Other celebrity investors in that technology include Paris Hilton and Lil Wayne.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

Scott Bessent speaks with Andrew Ross Roskin at Dealbook Summit
LawTariffs
Treasury Secretary Bessent insists Trump’s tariff agenda is ‘permanent,’ saying the White House can recreate it even with a Supreme Court loss
By Marco Quiroz-GutierrezDecember 5, 2025
44 minutes ago
C-SuiteFortune 500 CEO Interview
Bristol Myers Squibb CEO Chris Boerner says company culture was the missing piece of his ‘patent cliff’ plan
By Diane BradyDecember 5, 2025
2 hours ago
Four years ago, BKV started buying up the two Temple power plants in Texas—located between Austin and Dallas—which now total 1.5 gigawatts of electricity generation capacity—enough to power more than 1.1 million homes, or a major data center campus. There is room to expand.
Energypower
How a Texas gas producer plans to exploit the ‘mega trend’ of power plants for AI hyperscalers
By Jordan BlumDecember 5, 2025
4 hours ago
Personal Financemortgages
Current mortgage rates report for Dec. 5, 2025: Rates remain relatively stable
By Glen Luke FlanaganDecember 5, 2025
4 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Dec. 5, 2025
By Glen Luke FlanaganDecember 5, 2025
4 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Dec. 5, 2025
By Glen Luke FlanaganDecember 5, 2025
4 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
24 hours ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
20 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
19 hours ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
20 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
3 days ago
placeholder alt text
Economy
Tariffs and the $38 trillion national debt: Kevin Hassett sees ’big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
18 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.