• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns

2

Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'

3

Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access

1

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns

2

Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'

3

Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
Polestar

Polestar’s debut Super Bowl ad attacks Elon Musk, but one big disadvantage puts the Chinese EV brand far behind Tesla

By
Eamon Barrett
Eamon Barrett
Down Arrow Button Icon
By
Eamon Barrett
Eamon Barrett
Down Arrow Button Icon
February 14, 2022, 5:12 AM ET

During its $7 million Super Bowl ad, a little-known electric vehicle brand called Polestar took aim at incumbent Tesla and traditional player Volkswagen, bragging in its 30-second spot that the brand has “no conquering Mars” ambitions and “no Dieselgate” scandal—referring to Elon Musk’s space ambitions and VW’s 2015 emissions fraud debacle.

But that’s big talk from the Volvo spinoff. Polestar’s sales lag Tesla’s 30-fold, and its cars cost more, too, mostly because Polestars are imported from China.

Polestar, which launched its first model in 2017, is a joint venture between Sweden-based Volvo Cars and Zhejiang Geely Holding, the third largest automaker in China in terms of sales. Although calling it a “joint venture,” as Polestar does, is a little misleading, since Geely also owns Volvo.

Geely, which is privately owned by businessman Li Shufu, bought Volvo in 2010 for $1.8 billion—the largest overseas acquisition by a Chinese carmaker at the time. And while Geely maintained Volvo’s manufacturing sites in Europe and the U.S., the Polestar brand is manufactured in China, at Geely’s plant in Sichuan province, in southwest China.

Polestar’s origins in China make it difficult for the brand to compete with Tesla on price in the U.S. because Polestar pays a 27% import tax on its vehicles as a result of Trump-era trade tariffs. In the U.S., a Polestar 2 costs close to $60,000, while a fully loaded Tesla Model 3 retails for roughly $54,000.

Next year, Polestar hopes to begin producing an SUV at Volvo’s U.S.-based manufacturing site, which will help it cut costs and potentially boost sales. According to the company’s annual report, Polestar sold 29,000 units worldwide last year, up 185% on the year before. But that’s a far cry short of the 936,000 units Tesla sold globally.

Polestar is preparing to go public on the Nasdaq through a SPAC merger, which the group inked last September, valuing the company at $20 billion. Polestar will join several of its Chinese rivals trading on U.S. bourses after its debut in the second half of this year.

Last August, Guangzhou-based Xpeng raised $1.5 billion in an IPO on the New York Stock Exchange, only weeks after Beijing-based Li Auto raised $1.1 billion on the Nasdaq. The two EV makers trailed Shanghai-based Nio, which debuted on the NYSE with a $1 billion IPO in 2018.

Unlike its Chinese rivals, however, Polestar might manage to steer clear of the scrutiny Washington has recently piled on Chinese listings. In December 2020, Congress passed a bill that granted the Securities and Exchange Commission permission to delist Chinese companies that fail to comply with the regulator’s audit processes.

Beijing often denies the SEC access to audit documents of Chinese companies, citing national security concerns. Under the new U.S. law, any Chinese company that fails to provide audit documents requested by the SEC will be delisted from U.S. markets within three years.

But Polestar, despite its Chinese ownership, is headquartered in Sweden, which means SEC auditors may be able to gain access to audit documents more easily than if the company were based in China. That could make the group’s long-term play in the U.S. a little more sustainable.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
By Eamon Barrett
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

mid
Real EstateMidwest
The Sun Belt boom is over. Midwest real-estate investors say ‘I told you so’
By Ivan BarrattJune 14, 2026
2 hours ago
SpaceX went from three consecutive rocket explosions and near-bankruptcy in 2008 to the biggest IPO in history
Startups & VentureSpaceX
SpaceX went from three consecutive rocket explosions and near-bankruptcy in 2008 to the biggest IPO in history
By Marco Quiroz-GutierrezJune 14, 2026
2 hours ago
A 1% mistake costs $10 billion: Inside the impossible math of managing Elon Musk’s trillionaire SpaceX wealth
Personal FinanceElon Musk
A 1% mistake costs $10 billion: Inside the impossible math of managing Elon Musk’s trillionaire SpaceX wealth
By Sydney LakeJune 14, 2026
3 hours ago
Boomers actually do hold most of the wealth and power. So why do they call it ‘whiny’ to point that out?
Economybaby boomers
Boomers actually do hold most of the wealth and power. So why do they call it ‘whiny’ to point that out?
By Nick LichtenbergJune 14, 2026
3 hours ago
Whop CEO Steven Schwartz
SuccessMillionaires
The Gen Z cofounder of $1.6 billion Whop says his platform has minted over 650 millionaires—he wants to make work fun and money worries obsolete
By Emma BurleighJune 14, 2026
4 hours ago
t
CommentaryTariffs
A quartz countertop tariff could double your kitchen renovation cost — and kill 13 jobs for every one it creates
By Steve SwedbergJune 14, 2026
5 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Sydney LakeJune 13, 2026
1 day ago
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
Startups & Venture
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
By Emma HinchliffeJune 13, 2026
1 day ago
Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
AI
Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
By Jeremy KahnJune 13, 2026
1 day ago
SpaceX CFO Bret Johnsen quietly engineered its historic IPO and became an overnight billionaire
C-Suite
SpaceX CFO Bret Johnsen quietly engineered its historic IPO and became an overnight billionaire
By Sasha RogelbergJune 13, 2026
1 day ago
Trump expects to sign a deal with Iran on Sunday, but Tehran may want to avoid giving him a gift on his birthday
Middle East
Trump expects to sign a deal with Iran on Sunday, but Tehran may want to avoid giving him a gift on his birthday
By Jason MaJune 13, 2026
18 hours ago
'It's not a jailbreak' — Research leading to U.S. export restrictions on top Anthropic models was for defense, cybersecurity CEO says
AI
'It's not a jailbreak' — Research leading to U.S. export restrictions on top Anthropic models was for defense, cybersecurity CEO says
By Jason MaJune 13, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.