• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
Europe

Ryanair cuts fares to save crucial summer season after Europe’s winter of discontent

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
January 31, 2022, 8:58 AM ET
Add Fortune on Google for similar content.

Growing too fast for its own good, low-cost carrier Ryanair will cut prices to salvage a third summer holiday season clouded by the COVID pandemic. 

Omicron’s emergence at the end of November caught Europe’s most valuable airline wrong-footed just as it began to plaster the market with more routes and destinations serviced by brand-new Boeing aircraft.

In late December, Ryanair was forced to warn its net loss for the fiscal year ending on March 31 would come in between €250 million to €450 million ($279 million to $502 million), far worse than the €100 million to €200 million previously anticipated, as traffic collapsed. 

“By the time we get to summer 2022, we should be in very good shape, but nevertheless pricing will remain very sensitive to news flow,” CEO Michael O’Leary said on Monday. “To aggressively recover traffic, we’re selling lower fares than we would have heretofore.”

The company’s average fare in the three months through December was just €25, down 24% on the same quarter pre-COVID. That was supplemented by a further €22 in revenue per passenger, up 8%, generated from premium services such as priority boarding and reserved seating.

Earlier, the company reported a narrower net loss of €96 million, maintaining its new traffic guidance of just under 100 million passengers for the current fiscal year and 165 million for the coming one that starts in April.

By comparison, leading U.S. budget carrier Southwest said on Thursday it had ended 2021 “on a high note” with its first quarterly profit excluding one-offs since the fourth quarter of 2019, before the COVID-19 pandemic began.

Fastest growth in Europe

Ryanair plans to continue its opportunistic campaign of expansion in Europe, seizing on the consolidation among many of the continent’s unprofitable flagship rivals, such as Italy’s Alitalia, Lufthansa of Germany, and TAP of Portugal, to scoop up customers left adrift.

Not only is the airline adding Cork, Newcastle, and Venice’s Marco Polo airport to its destinations for this summer, it has doubled the size of its footprint in Rome, Lisbon, and Vienna.

This comes on top of 65 new Boeing 737-8200 “Gamechanger” aircraft that will have been delivered by the end of April, well in time for the peak of Europe’s summer vacation season, after the first plane was received last June. 

Specially designed for Ryanair, these planes pack in as many passengers as allowed under EU safety regulations and burn a minimum of 16% less fuel. 

“Our summer 2022 capacity is now on sale, and we expect that to run at about 115% of our pre-COVID summer 2019 capacity. And hopefully it will perform well,” O’Leary said. “All of that depends on there being no more negative COVID developments.”

There is a potential risk to its profitability from this strategy of prioritizing the number of seats sold—or “load factor” in industry parlance—over revenue per passenger kilometer flown—or “yield.”

Ryanair is therefore banking on its reputation for keeping a tight lid on expenses to protect margins. The company estimates its operating costs excluding fuel typically run at €31 per passenger, versus a comparable €53 for regional rival EasyJet and €101 for U.S. leader Southwest.

Although Europe’s benchmark oil futures contract just hit $90 a barrel, with kerosene, a petroleum distillate, closely tracking it, Ryanair said it has hedged the bulk of its exposure at a cost far below current prices.

This disciplined focus to running the airline will help it outcompete rivals and fill its planes going forward, Ryanair said, with a goal of eventually hitting 225 million passengers serviced in the fiscal year ending March 2026.

“No airline will grow faster than Ryanair in passenger terms over the next five years in Europe,” O’Leary said. 

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Trump orders Iran attack as soon as this weekend, WSJ says
PoliticsIran
Trump orders Iran attack as soon as this weekend, WSJ says
By Jennifer A. Dlouhy and BloombergJuly 31, 2026
8 hours ago
LinkedIn adds a ‘seems like AI slop’ button after blocking billions of automated comment attempts in the last few months
CybersecurityLinkedIn
LinkedIn adds a ‘seems like AI slop’ button after blocking billions of automated comment attempts in the last few months
By Marco Quiroz-GutierrezJuly 31, 2026
9 hours ago
Warsh considering reducing number of Fed meetings, NYT reports
EconomyFederal Reserve
Warsh considering reducing number of Fed meetings, NYT reports
By Enda Curran and BloombergJuly 31, 2026
9 hours ago
Y Combinator‑backed AI startup is under fire after its founder offered instant interviews to partygoers who got company tattoos, then apologized
Startups & VentureTech
Y Combinator‑backed AI startup is under fire after its founder offered instant interviews to partygoers who got company tattoos, then apologized
By Marco Quiroz-GutierrezJuly 31, 2026
10 hours ago
Studio portrait of Leopold Aschenbrenner
Startups & VentureHedge Funds
The power couple of AI is getting married in Carmel, days after groom Leopold Aschenbrenner’s hedge fund nearly blew up
By Eva RoytburgJuly 31, 2026
10 hours ago
Asia’s aging population doesn’t have to be a fiscal burden. With smart planning, it can be a growth opportunity
Commentaryaging
Asia’s aging population doesn’t have to be a fiscal burden. With smart planning, it can be a growth opportunity
By Runchana Pongsaparn and Koon Hui TeeJuly 31, 2026
10 hours ago

Most Popular

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
By Tatiana SatauaJuly 31, 2026
1 day ago
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
Personal Finance
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
By Nick LichtenbergJuly 31, 2026
1 day ago
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
By Alexei OreskovicJuly 30, 2026
1 day ago
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
3 days ago
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Retail
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
3 days ago
This Dutch bookseller thought a request for 3,000 copies was 'spam or phishing.' Instead, AI companies are scanning and destroying books to train AI
AI
This Dutch bookseller thought a request for 3,000 copies was 'spam or phishing.' Instead, AI companies are scanning and destroying books to train AI
By Tatiana SatauaJuly 31, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.