• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCryptocurrency

4 ways to survive the crypto bear market

By
Amiah Taylor
Amiah Taylor
Down Arrow Button Icon
By
Amiah Taylor
Amiah Taylor
Down Arrow Button Icon
January 26, 2022, 3:19 PM ET

Just a few months ago, Bitcoin was at a record high and celebrities were pitching obscure cryptocurrencies. However, with Bitcoin prices cratering amid to around $36,000 from a record of nearly $68,000, and other digital tokens in freefall, one-time crypto fans are turning into skeptics and reassessing their tolerance for financial risk.

How to play a market dip is an age-old question: Do you hold tight, load up or flee in panic? Here’s what  some crypto investors say is the best strategy for the long term.

Don’t try to short the market

While some investors may be tempted to short Bitcoin and other cryptocurrencies (i.e. bet that the price will continue to drop), experts advise against it. Such a strategy may do more harm than good. 

“The time to short is likely over and would be an emotional decision based on the idea that the market is ‘going to zero,’” said Scott Melker, a crypto miner and investor who hosts the Spotify podcast, Wolf of All Streets, and is also the author of The Wolf Den newsletter. “The upside of buying now is exponential, the upside of shorting is extremely limited.” 

Have a long-term perspective

Crypto has long been viewed as a digital goldmine, but like any asset, it has peaks and valleys. Viewing the market through a long-term lens instead may be helpful. 

“The biggest successes in the [crypto] space were built when the markets were down, and I’ve never believed more in the long-term thesis being correct,” said John Wu, president of Ava Labs, a team that supports the development of the Avalanche public blockchain.

One cryptocurrency in particular, Bitcoin, has gone through cycles of plunging prices and dramatic rises. In fact, Bitcoin famously crashed in December 2017, falling to around $3,200 from $20,000 in just a few days, before rebounding. 

To Wu, Bitcoin’s current price of $38,500 isn’t permanent. 

“While a 50%+ drawdown seems significant in most markets, seasoned crypto investors call it ‘Tuesday,’” Melker told Fortune. “Bitcoin has seen a number of corrections of 50%+ and has always recovered and risen to new highs. People have a short memory, and seem to forget that Bitcoin dropped from $60,000 to $30,000 in 10 days last May. I expect a course correction and new highs down the road.”

Consider staking

In a bear market, investors can feel insecure because of the dwindling value of their assets, and they often look for ways to cushion their portfolio. In the crypto space, one way to increase your security and profit during a long-term hold is “staking.”

Staking, essentially, is locking away your crypto coins on a blockchain for a minimum amount of time to create passive income. Not unlike saving your money in a bank savings account, staking can allow you to maximize your money and earn a return. For example, on Binance, staking Ethereum can earn you up to 5.20% APY. Staking can take place through an exchange like Kraken or Coinbase, or via a software or hardware wallet.

“Staking is an excellent way to increase exposure to a platform or asset that you strongly believe in,” Avalanche president Wu told Fortune. “Return is more easily forecasted, often entirely known going into the activity, and far outperforms what individuals can expect from something like a high-yield bank account. There is risk in the underlying asset not growing in value, but I see staking as a very clear concept for both individuals and institutions to grasp as a way to steadily increase their holdings in networks they are bullish on both short-term and long-term.”

Crypto investor Melker both supports the concept of staking and acknowledges some associated risk. 

“Staking is a great strategy for earning passive income and yield, akin to a high-interest savings account, which clearly does not exist anymore,” Melker told Fortune. “The caveat is that there is counterparty risk, because you are counting on the platform or protocol to survive high volatility. Do your research and decide where your coins are safest and only expose what you are willing to put at risk.”

Use dollar cost averaging to your advantage

Dollar-cost averaging is an investment strategy in which a buyer divides up a fixed amount to be invested, and then invests money in a specific asset (for example, a stock or a cryptocurrency) at regular intervals, whether the market is up or down. During the crypto bear market, this is a strategy you can employ to gradually grow your portfolio.

“Dollar-cost average is a sensible, time-tested approach to increasing exposure to an asset or asset class, without needing to ‘time the market,’” Wu told Fortune. “As we’ve seen over the last year, a down market can rapidly turn into a bull market, so steadily accruing is a great strategy for growing your portfolio at a pace you’re comfortable with.”

Melker seconds the opinion and adds that the current bear market is when the strategy is most advantageous.

“Dollar-cost averaging is agnostic to bull and bear markets. It’s a “forget about it” strategy that allows you to buy at every price, taking advantage of both dips and rips. The bear market is the best time to do it, but it should be actively happening regardless of price.”

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
By Amiah Taylor
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

EconomyFintech
Dorsey’s Block cutting up to 10% of staff in efficiency push
By Natasha Mascarenhas, Emily Mason and BloombergFebruary 7, 2026
7 hours ago
US Secretary of Defense Pete Hegseth, left, listens to Jacob DeWitte, CEO of Oklo, speak as US President Donald Trump signs executive orders in the Oval Office of the White House in Washington, DC, on May 23, 2025.
EnergyNuclear
Next-gen nuclear’s tipping point: Meta and hyperscalers start deals with Bill Gates’ TerraPower, Sam Altman-backed Oklo, and more
By Jordan BlumFebruary 7, 2026
8 hours ago
EconomyDebt
Elon Musk warns the U.S. is ‘1,000% going to go bankrupt’ unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
11 hours ago
Future of Workthe future of work
Anthropic cofounder says studying the humanities will be ‘more important than ever’ and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
12 hours ago
sarandos
CommentaryAntitrust
Netflix dominates streaming. No wonder it’s trying to redefine the market
By Hal SingerFebruary 7, 2026
14 hours ago
AIMark Cuban
AI can make anyone rich: Mark Cuban says it could turn ‘just one dude in a basement’ into a trillionaire
By Sydney LakeFebruary 7, 2026
14 hours ago

Most Popular

placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Success
Nestlé’s CEO drinks 8 coffees a day, but says Gen Z staffers are his secret to staying sharp by ‘learning constantly’
By Emma BurleighFebruary 5, 2026
3 days ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
20 hours ago
placeholder alt text
Success
Larry Ellison and Jeff Bezos have seen more than $66 billion swiped from their net worths since the start of this year as AI-driven slump sees tech billionaires’ wealth free-fall
By Emma BurleighFebruary 6, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 6, 2026
By Danny BakstFebruary 6, 2026
2 days ago
placeholder alt text
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at home
By Nick LichtenbergFebruary 5, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.