• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The CoinsCryptocurrency

What’s a ‘crypto winter’? Why some investors are scared about a repeat of 2018’s doldrums

By
Katie Greifeld
Katie Greifeld
,
Vildana Hajric
Vildana Hajric
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Katie Greifeld
Katie Greifeld
,
Vildana Hajric
Vildana Hajric
and
Bloomberg
Bloomberg
Down Arrow Button Icon
January 24, 2022, 10:49 PM ET

There are few things scarier for investors than a bear market—unless you’re involved in crypto, in which case a winter is worse. 

The chilling term refers to a sharp slump, followed by a drop-off in trading and months of market doldrums—a phenomenon that memorably befell the crypto market in 2018. Bitcoin’s price plunged by more than 80% to as low as $3,100 from the end of 2017 through December of the following year, a period characterized by the boom-and-bust of initial coin offerings and several big banks shelving their plans to start cryptocurrency trading desks. Bitcoin wouldn’t reach a new high until December 2020, according to data compiled by Bloomberg.

Memories of 2018 are sparking fears that a repeat is playing out now after the world’s largest cryptocurrency plummeted 50% from its most recent high of almost $69,000 in November. The crypto universe has shed more than $1 trillion in market value on growing conviction that the Federal Reserve is set to start ratcheting back the ultra-accommodative policy settings that fueled a boom in risk assets. The pullback has hit all corners of the crypto ecosystem, from Bitcoin to memecoins and publicly listed crypto exchanges. While the collapse has been rattling enough on its own, it has spawned an even bigger concern that the pain may persist for many months, according to UBS.

“There’s this question of how do we characterize that and the nearest analogy is probably 2018, which is this idea of a crypto winter,” James Malcolm, head of foreign exchange research at UBS, said by phone. “It looks likely to be a fairly difficult and potentially prolonged period and therefore, the crypto winter analogy is quite good. Remember, the crypto winter in 2018 wasn’t just over the Northern Hemisphere winter months. It basically extended for a whole year—so it was a crypto winter that lasted effectively a year.” 

Mentions of “crypto winter” and “crypto ice age” have flooded social media amid the latest drop. “Gm gm—make sure you stay warm, crypto winter is in full force,” Twitter user @brycent_ posted on Monday, using the crypto shorthand for “good morning” to start his tweet. “Enjoy this #bitcoin winter,” user @mir_btc tweeted over the weekend. 

To Antoni Trenchev, co-founder and managing partner at Nexo, there’s a definite chill in the air. Bitcoin has already satisfied half of his two-part crypto-winter definition: a sharp decline in prices.  

“I’m not looking for a re-run of the last ‘crypto winter,’” he said. “Undeniably, there are regulatory and macro storms ahead, and another leg down to $28,000-$30,000 can’t be ruled out in the current risk-off climate.”

Unlike the winter of three years ago, investment in the crypto-sphere remains robust—at least for now. In January alone, crypto-exchange FTX announced the launch of a $2 billion venture fund to target Web3 opportunities, while the Financial Times reported that Andreessen Horowitz is looking to raise $4.5 billion for crypto funds. Of course, a prolonged slump could douse enthusiasm for the sector. 

Outside of venture capital, companies are also looking to expand into corners of the crypto ecosystem. Filings with the U.S. Patent and Trademark Office show that Walmart Inc. is preparing to create its own cryptocurrency and non-fungible tokens. Meanwhile, GameStop Corp. reportedly is also planning to launch an NFT marketplace for gamers by the end of the year.

To Tacen Inc.’s Budd White, that momentum is a sign that the crypto complex is in the midst of repricing, rather than a freeze.

“I don’t believe we are entering a crypto winter because there is still increasing momentum on the build-side—we are just seeing more realistic pricing of what is currently built,” said White, chief product officer and co-founder at the software development company that builds open-source, blockchain-based software.

The looming threat of intensified regulatory action adds to the risks embedded in the crypto complex. The Fed is considering the launch of its own digital currency, while crypto mining’s energy use has attracted scrutiny from the U.S. Congress and foreign governments. 

“The White House may soon unveil some national security challenges posed by cryptocurrencies and the Fed’s paper on central bank digital currencies didn’t answer any questions on if we will see a digital dollar or how they could work with stablecoins,” said Edward Moya, a senior market analyst at Oanda Corp. “The regulatory environment got a lot cloudier now.”

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Authors
By Katie Greifeld
See full bioRight Arrow Button Icon
By Vildana Hajric
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in The Coins

A picture of Bitcoins
The CoinsCryptocurrency
The crypto market may be out of gas as Bitcoin dips under $100k and altcoins plummet
By Carlos GarciaNovember 6, 2025
27 days ago
Brad Garlinghouse smiles at the camera.
The CoinsVenture Capital
Ripple says Fortress, Citadel Securities invest $500 million
By Emily Mason and BloombergNovember 5, 2025
28 days ago
A man in a black hoodie and glasses is speaking
The CoinsCryptocurrency
Altcoin giant Animoca Brands aims to go public next year, listing will test investor appetite for exotic crypto assets
By Carlos GarciaNovember 4, 2025
29 days ago
A man tries to pull a coin with a BTC logo up a mountain.
The CoinsBitcoin
Crypto’s big ‘Uptober’ ends with a whimper, Bitcoin down 4%
By Carlos Garcia and Ben WeissOctober 31, 2025
1 month ago
Two men are looking at monitors while trading
The CoinsCryptocurrency
Crypto’s second wave of ETFs arrives, investors snap up new Solana offering
By Carlos GarciaOctober 31, 2025
1 month ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
1 month ago

Most Popular

placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
5 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Sasha RogelbergDecember 1, 2025
2 days ago
placeholder alt text
Law
Netflix gave him $11 million to make his dream show. Instead, prosecutors say he spent it on Rolls-Royces, a Ferrari, and wildly expensive mattresses
By Dave SmithDecember 2, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.