• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Techmetaverse

The inventor of Sony’s PlayStation has no time for the metaverse or VR headsets

By
Takashi Mochizuki
Takashi Mochizuki
,
Yuki Furukawa
and
Bloomberg
Bloomberg
Down Arrow Button Icon
January 20, 2022, 4:42 AM ET

PlayStation inventor Ken Kutaragi shrugged off the metaverse as the tech industry’s next big undertaking and head-mounted displays as the portal to that destination, describing them as dividing rather than unifying the real and virtual realms.

“Being in the real world is very important, but the metaverse is about making quasi-real in the virtual world, and I can’t see the point of doing it,” the 71-year-old entrepreneur told Bloomberg News in an interview. “You would rather be a polished avatar instead of your real self? That’s essentially no different from anonymous messageboard sites.”

Kutaragi, who created Sony Group Corp.’s video game business in 1993, now serves as the chief executive officer of Ascent Robotics Inc., a Tokyo-based artificial intelligence startup that just raised 1 billion yen ($8.7 million) from Sony and SBI Holdings Inc.

The goal of Ascent, which Kutaragi describes as his life’s mission, is to blend the real world with cyberspace in a seamless, gadget-less fashion akin to Star Wars holograms. Tech companies including Apple Inc., Meta Platforms Inc. and Sony’s PlayStation unit are stepping up development of virtual-reality headsets amid a race for what they anticipate will be a metaverse bonanza. But Kutaragi is not a fan.

“Headsets would isolate you from the real world, and I can’t agree with that,” he said. “Headsets are simply annoying.”

The technology that Ascent is developing for its robotic systems will help transform real-world objects into computer-readable data. The idea is to create smarter, more versatile robots that’ll be able to perform various tasks and produce more than one kind of product. Ascent’s gear is aimed at retail and logistics customers, freeing up human labor from simple tasks.

The new funding will accelerate the development of a robotics platform that includes software, sensors and machines, all designed internally by Kutaragi’s team. Using off-the-shelf hardware wasn’t going to lead to a meaningful breakthrough, in the PlayStation pioneer’s judgment, so he’s reprising the approach he took in crafting the original Sony video game console from scratch.

“Current robots do not have software and sensors that can match humans in understanding the real world and reacting to things they see for the first time, and our short-term goal is to offer a solution to that,” he said. “Because you want robots to be able to create a variety of things, not just countless units of the same thing.”

Beyond industrial robots, Kutaragi wants to utilize the visual data gathered by Ascent’s robots and sensors to reproduce digital scenes in the real world. He envisions a revolution in e-commerce, which is still rooted in decades-old web technologies, as hologram representations of products provide a whole new shopping experience. Or the tech could be used to recreate a distant meeting place in the real world, allowing people to socialize remotely without having to resort to cumbersome headgear.

Ascent doesn’t presently make consumer products and is secretive about the details of its long-term plans. Kutaragi will start sharing more of his vision publicly this year and also look to form an open-collaboration group just as he did when making the PlayStation business, the CEO said.

“I don’t plan to spend a decade or two on making my dreams a reality. I’m 71 and time is short,” he said.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Authors
By Takashi Mochizuki
See full bioRight Arrow Button Icon
By Yuki Furukawa
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

AIAmazon
Amazon CEO Andy Jassy announces departure of AI exec Rohit Prasad in leadership shakeup
By Sharon GoldmanDecember 17, 2025
42 minutes ago
Jeff Bezos attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California.
AIAmazon
Experts say Amazon is playing the long game with its potential $10 billion OpenAI deal: ‘ChatGPT is still seen as the Kleenex of AI’
By Eva RoytburgDecember 17, 2025
1 hour ago
Trump points his finger into the crowd from behind the presidential podium
Big TechSilicon Valley
The Trump administration says it could go after Spotify if Europe doesn’t back off American tech companies
By Dave SmithDecember 17, 2025
4 hours ago
NewslettersCIO Intelligence
How Amazon’s CSO defends against efforts by North Korean IT workers to infiltrate his company
By John KellDecember 17, 2025
4 hours ago
Gen Z in military uniform
SuccessGen Z
Britain’s defence chief calls on Gen Z grads leaving university to skip corporate jobs and join the military as war with Russia becomes a growing risk
By Emma BurleighDecember 17, 2025
5 hours ago
Photo of Sebastian Siemiatkowski
Techchief executive officer (CEO)
Klarna CEO says he feels ‘gloomy’ because AI is developing so quickly it’ll soon be able to do his entire job
By Sydney LakeDecember 17, 2025
7 hours ago

Most Popular

placeholder alt text
Economy
America's $38 trillion national debt 'exacerbates generational imbalances' with Gen Z and millennials paying the price, warns think tank
By Eleanor PringleDecember 16, 2025
1 day ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
1 day ago
placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt Roomba maker iRobot says Elon Musk's vision of humanoid robot assistants is 'pure fantasy thinking'
By Marco Quiroz-GutierrezDecember 16, 2025
1 day ago
placeholder alt text
AI
IBM, AWS veteran says 90% of your employees are stuck in first gear with AI, just asking it to ‘write their mean email in a slightly more polite way’
By Marco Quiroz-GutierrezDecember 16, 2025
1 day ago
placeholder alt text
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday 
By Preston ForeDecember 15, 2025
2 days ago
placeholder alt text
Banking
Trump turns on CBS, Kushner pulls out and Paramount's hostile bid for Warner Bros. shows signs of collapse
By Eva RoytburgDecember 16, 2025
22 hours ago