• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Rivian Motors

Rivian doubles down with a new $5 billion EV factory in Georgia, even as losses pile up

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
December 17, 2021, 8:23 AM ET

Barely weeks after floating on the Nasdaq stock exchange, and with just a few hundred of its electric trucks on the road, EV newcomer Rivian is already thinking big—$5 billion big, to be precise.

That’s how much the California-based manufacturer of the award-winning R1T pickup will invest in a second manufacturing plant, just east of Atlanta. Construction is expected to begin in the summer, with Rivian’s next-generation vehicles slated to roll off assembly lines there in 2024.

“This project represents the largest economic development deal in Georgia’s history,” founder and chief executive Robert “RJ” Scaringe told analysts in a call on Thursday after posting losses that ballooned during the third quarter.

The factory will eventually employ over 7,500 people and be capable of assembling up to 400,000 vehicles annually, more than twice as many as its existing site in Normal, Ill.

Gov. Brian Kemp hailed the company’s investment as a pivotal moment that marks a “new chapter” for the state. Within the past five years, 78 companies, including South Korea’s Kia, have located or expanded automotive operations in Georgia.

“We are so proud that Georgia will now be home to Rivian’s largest manufacturing facility,” the governor said in a statement.

Missed target

Shares in the Tesla rival are expected to open sharply lower, however, as the company revealed on Thursday evening that losses piled up, and that it would fall short of this year’s production target due to the global supply-chain crunch and battery constraints. 

The company, which counts online retail behemoth Amazon as both its largest customer and a major shareholder, reaped a bumper $13.7 billion from its November initial public offering, the largest this year.

Part of the proceeds from its IPO will be invested in the new Atlanta plant, with further capital earmarked to expand the factory in Normal to a maximum output of 200,000 vehicles in 2023 from its current 150,000 installed capacity.

Rivian said production began this week of the R1S electric SUV, with the first two units shipped to customers. As of Wednesday, the company also built 650 R1Ts, and delivered 384 of them to owners. 

Preorders for both models from U.S. and Canadian customers currently amount to 71,000 units, according to the company, up from 48,000 at the end of September. Rivian cited greater media coverage and favorable reviews, including winning MotorTrend’s coveted Truck of the Year, for the surge in interest.  

“The heat map of demand is getting more and more intense,” chief growth officer Jiten Behl told analysts.

Rivian warned, however, it would nonetheless be a “few hundred vehicles short” of reaching the 1,200 vehicles it had hoped to churn out this year.

Fenced in by Bezos

Before the year is out, Amazon is set to receive the first units of its zero-emission Rivian commercial vans. Rivian’s chief financial backer, which owns nearly a fifth of the company’s stock, had ordered 100,000 EVs for “last-mile” delivery. 

Asked by analysts whether Rivian was seeing any electric van orders from other customers, Behl said management was limited in its maneuvering room by an exclusivity arrangement with Jeff Bezos’s company.

“Amazon being the biggest player in the last-mile delivery space, and having them as an anchor customer, was a strategic decision we made to allow us to learn fast, scale, and deploy a large fleet,” he said. “But there is a huge market outside the last-mile delivery space, and we are seeing a lot of inbound interest.”

Given the company started series-production of the R1T in the fourth quarter, Rivian reported revenue of only $1 million from the sale of 11 trucks for the three-month period through September. 

Due to ramp-up costs connected to the pickup’s launch, Rivian racked up an adjusted Q3 net loss of $776 million that excludes a $458 million noncash charge. This one-off accounting effect stems from the valuation changes related to the $2.5 billion issue of promissory notes in July, which were fully converted into shares as part of its November IPO.

Shares traded nearly 9% lower in the premarket session.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

A laptop screen shows World Liberty Financial's website
CryptoCryptocurrency
Trump-backed World Liberty Financial tokens hit all-time low on reports of insider loans
By Jack KubinecApril 10, 2026
19 minutes ago
Iran is demanding tankers in the Strait of Hormuz pay tolls in crypto: What we know so far
CryptoIran
Iran is demanding tankers in the Strait of Hormuz pay tolls in crypto: What we know so far
By Ben WeissApril 10, 2026
29 minutes ago
Kash Patel sits with his two fingers on lips
CybersecurityIran
First they went after medtech, then Kash Patel. Iranian hackers’ next target is likely ‘low-hanging fruit’ in water, energy, and tourism, experts say
By Jacqueline MunisApril 10, 2026
34 minutes ago
The 5 Best Weight Loss Pills of 2026: Expert and Doctor Approved
HealthDietary Supplements
The 5 Best Weight Loss Pills of 2026: Expert and Doctor Approved
By Emily PharesApril 10, 2026
2 hours ago
kamala
PoliticsElections
Kamala Harris says she’s ‘thinking about’ running for president again: ‘I’ll keep you posted’
By Steve Peoples, Matt Brown and The Associated PressApril 10, 2026
2 hours ago
scott bessent
CybersecurityFederal Reserve
The AI that found 27-year-old vulnerabilities no human ever caught before just forced an emergency meeting with every major Wall Street CEO
By Jake AngeloApril 10, 2026
2 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
1 day ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
1 day ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
1 day ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
12 hours ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.