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RetailHolidays

Georgia judge ‘bans’ Elf on the Shelf

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
November 9, 2021, 10:22 AM ET

When it comes to holiday traditions, there are few more divisive than the Elf on the Shelf. For some parents, it’s a fun way to engage their kids (and help ensure good behavior). For others, it’s a headache that causes some awkward moments with their children. Now a Georgia judge is offering a reprieve.

Judge Robert D. Leonard, of the Superior Court of Cobb County, posted an order on Twitter banishing the Elf on the Shelf in that county. The tongue-in-cheek and completely unenforceable order addresses the concerns of parents whose children are traumatized when the parents forget to move the elf before they go to bed at night.

“Inexplicably, Elves sometimes move and don’t move overnight. When those Elves do not move, it leaves our children of tender years in states of extreme emotional distress,” Leonard’s order reads. “The undersigned recalls a horrific incident in his own house where three children were sent to school in tears, with one child being labeled an ‘Elf Murderer’ and accused of making the elf ‘lose his magic.’ The Court has no doubt the day of education was lost to everyone.”

In his tweet unveiling the order, Leonard says, in part, “Tired of living in Elf on the Shelf tyranny? I am a public servant and will take the heat for you. My gift to tired parents.”

Tired of living in Elf on the Shelf tyranny? Not looking forward to the Elf forgetting to move and causing your kids emotional distress? I am a public servant and will take the heat for you. My gift to tired parents.

P.S. – If you love your elf, keep your elf. No contempts. pic.twitter.com/JcqAOljbAS

— Judge Rob Leonard (@JudgeLeonard) November 4, 2021

The judge isn’t launching a war on Christmas with the order, though. He adds that anyone who enjoys the tradition should feel free to welcome the elf into their home as usual.

“P.S. If you love your elf, keep your elf. No contempts,” he said.

Since its launch in 2005, the Christmas tradition has snowballed from poem to multimillion-dollar franchise, including a TV special and a balloon in the Macy’s Thanksgiving parade.

More must-read retail coverage from Fortune:

  • How the Best Workplaces in Retail are retaining employees amid the Great Resignation
  • China’s Singles Day already tops Black Friday. Now holiday creep is making the world’s biggest shopping event even bigger
  • What scooter company Bird has planned after its public debut and a rocky 2020
  • My legless Thanksgiving Day turkey is a sad symptom of the supply chain crunch
  • Dry cleaners are facing a hanger shortage

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About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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