• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Current price of oil as of June 16, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX

1

Current price of oil as of June 16, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
Retailworker shortage

Local restaurants face a new obstacle in the worker shortage: an applicant pool of mainly teenagers

By
Emma Davis
Emma Davis
Down Arrow Button Icon
By
Emma Davis
Emma Davis
Down Arrow Button Icon
October 15, 2021, 8:00 AM ET
Add Fortune on Google for similar content.

Sales have surpassed pre-COVID-19 pandemic levels at Uniontown Brewing, a staple in Ashland, Ohio, known for its house-brewed taps and comfort fare.

Uniontown is also seeing a surge in the number of job applicants in recent months, which is a welcome change after a long stretch of worker shortages marked much of the pandemic. But there is a shift happening.

Job seekers are getting younger and often have no prior restaurant experience, owner Doug Reynolds said.

“It’s very expensive in my industry to train, because I’ll have two to three people on shift that are training, but they’re still getting paid the same as everybody else,” Reynolds said. “That’s increasing my labor cost each day.”

While business has picked up, Uniontown has not become more profitable.

Small businesses across the country such as Uniontown are struggling to find and retain workers as pandemic-era workforce reshuffling and the recent surge in COVID-19 cases from the Delta variant dashed hopes of a speedy economic recovery. Even as unemployment rates drop to pre-pandemic levels nationwide, millions of jobs remain unfilled as workers reconsider their career paths, often gravitating to options with more flexibility and better pay.

At Uniontown, Reynolds has increased training to accommodate an inexperienced workforce. Retention, however, is still a challenge.

“We can hire five in one week and then lose four within two weeks,” he said, adding that employees typically used to stick around for at least two years before the pandemic.

Ashland, originally named Uniontown, is a city of about 20,000 people nearly halfway between Cleveland and Columbus. When the state lifted pandemic restrictions on restaurants, Reynolds said patrons flocked back.

Staffing has not seen the same rebound.  

Uniontown Brewing
In Ashland, Ohio, residents walk along Main Street outside Uniontown Brewing, which occupies the site of a former furniture store dating back to 1872.
Emma Davis—Richland Source

Before the pandemic, Uniontown’s workforce had been almost entirely mid-20-year-olds. That age group has largely left, and employees’ ages now range from 17 to 55, Reynolds said. Recent applicants have been returning college students looking for part-time jobs, he said. 

Larger trends in the United States show an increase in 16- to 19-year-olds entering the workforce after a sharp dip at the start of the pandemic. It has become common for Ashland restaurants to rely on younger workers.

The bulk of employees at another restaurant nearby, South Street Grille, are high schoolers, general manager Liz Heffner said. 

“A lot of our summer staff that were working full-time have gone back to school,” Heffner said, adding that working around school schedules has led to increased staffing challenges. 

Staffing challenges at South Street and Uniontown have also been compounded by absences due to COVID-19 exposure and infection, Heffner and Reynolds said, although prolonged staffing issues are indicative of a changing workforce. 

Increased turnover is not unique to restaurants, but fluctuating retention costs for mom-and-pop establishments are especially onerous, said Peter Stefaniuk, director of Ashland County Job and Family Services. 

It takes Uniontown roughly two months to fully train employees, Reynolds said.

“If we can hold onto somebody that long, the majority of the time they’re going to stay,” Reynolds said. 

Restaurants around the area have used a variety of strategies to boost retention, including signing bonuses and increasing wages. 

Minimum wage in Ohio is $8.80 per hour for non-tipped and $4.40 per hour for tipped workers. Signs advertising $10 to $15 hourly wages can be seen on fast-food and local restaurant storefronts alike in Ashland, and Uniontown currently pays on average $12 to $14 per hour. 

Job board
Local employers across various industries post fliers on a board of job openings located in Ashland’s Job and Family Services resource room.
Emma Davis—Richland Source

But Jessica Hiser, marketing director for the employment agency Spherion in Ashland, said job seekers are looking for more than pay. 

She has seen an increase in job seekers who previously worked in food service looking for work elsewhere, but not necessarily in a specific industry. As pay rises for lower-wage jobs across local industries, job seekers she assists tend to choose the options offering flexible hours, she said.

Evening shifts, common in food service, further limit worker availability. For example, Reynolds said some Uniontown employees had to cut hours to meet childcare needs.

Infrastructure challenges in rural areas—notably limited transportation and affordable housing options—further limit employment accessibility, said Patty Sheppard, supervisor of OhioMeansJobs, an online job search service through the Ohio Department of Job and Family Services.

Ashland County’s unemployment rate peaked in April 2020 at 12%, but had dropped to 3.4% by October 2020 and remains near pre-pandemic levels. 

Yet job openings remain high. 

Philip Glandon, economics professor at nearby Kenyon College, sees this relationship as an indicator of worker reshuffling across industries that has yet to settle. Employees leaving the workforce may also account for some openings, Glandon said, noting that personal savings rates rose during the pandemic. 

While a lack of retention poses problems for employers, Glandon views it as an opportunity for employees to find the position that best fits their needs. 

“Retention issues tend to become a problem,” Glandon said, “when the job market is really good for employees.” 

More must-read retail coverage from Fortune:

  • What’s really behind the 10.5% increase in meat prices this year
  • Digital wine club Winc files IPO
  • With Walmart deal, Netflix’s push to sell merchandise gets biggest lift yet
  • Welcome to the TikTok Economy
  • Best Buy makes deeper move into home health care

This story has been published in partnership with Ashland Source as part of a Report for America initiative.

About the Author
By Emma Davis
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

retail
EconomyConsumer Spending
Americans are still spending their tax refunds — for now, as retail sales jump in May
By Anne D'Innocenzio and The Associated PressJune 17, 2026
2 hours ago
A man sits at a red checkerboard table with a Tiffany-style Pizza Hut lamp hanging above him.
RetailFood and drink
Pizza Hut is getting the private equity treatment in a $2.7 billion deal as its owner offloads the brand that defined 1990s dining nostalgia
By Sasha RogelbergJune 16, 2026
20 hours ago
butter
RetailFashion
Welcome to the summer of ‘Butter Yellow,’ the shade of consumer anxiety
By Nick LichtenbergJune 16, 2026
22 hours ago
Young worker dreams while working
SuccessCareers
The CEO of $3 billion Michaels tells young workers to quit daydreaming and take risks because ‘the universe rewards doing things in action’
By Emma BurleighJune 16, 2026
1 day ago
There’s nothing as American as apple pie. McDonald’s is bringing back its fried apple pie for the first time in 30 years for the country’s 250th
RetailMcDonald's
There’s nothing as American as apple pie. McDonald’s is bringing back its fried apple pie for the first time in 30 years for the country’s 250th
By The Associated Press and Dee-Ann DurbinJune 16, 2026
1 day ago
ph
RetailRestaurants
The man who saved Arby’s is betting $2.7 billion on Pizza Hut, ‘a beloved global brand with a rich heritage and a loyal customer base’
By Michelle Chapman, Dee-Ann Durbin and The Associated PressJune 16, 2026
1 day ago

Most Popular

Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
1 day ago
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezJune 16, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
2 days ago
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
Success
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
By Preston ForeJune 15, 2026
2 days ago
Current price of silver as of Tuesday, June 16, 2026
Personal Finance
Current price of silver as of Tuesday, June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.