• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bars, bowling alleys and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady

3

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

1

Bars, bowling alleys and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady

3

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
Retailworker shortage

Local restaurants face a new obstacle in the worker shortage: an applicant pool of mainly teenagers

By
Emma Davis
Emma Davis
Down Arrow Button Icon
By
Emma Davis
Emma Davis
Down Arrow Button Icon
October 15, 2021, 8:00 AM ET
Add Fortune on Google for similar content.

Sales have surpassed pre-COVID-19 pandemic levels at Uniontown Brewing, a staple in Ashland, Ohio, known for its house-brewed taps and comfort fare.

Uniontown is also seeing a surge in the number of job applicants in recent months, which is a welcome change after a long stretch of worker shortages marked much of the pandemic. But there is a shift happening.

Job seekers are getting younger and often have no prior restaurant experience, owner Doug Reynolds said.

“It’s very expensive in my industry to train, because I’ll have two to three people on shift that are training, but they’re still getting paid the same as everybody else,” Reynolds said. “That’s increasing my labor cost each day.”

While business has picked up, Uniontown has not become more profitable.

Small businesses across the country such as Uniontown are struggling to find and retain workers as pandemic-era workforce reshuffling and the recent surge in COVID-19 cases from the Delta variant dashed hopes of a speedy economic recovery. Even as unemployment rates drop to pre-pandemic levels nationwide, millions of jobs remain unfilled as workers reconsider their career paths, often gravitating to options with more flexibility and better pay.

At Uniontown, Reynolds has increased training to accommodate an inexperienced workforce. Retention, however, is still a challenge.

“We can hire five in one week and then lose four within two weeks,” he said, adding that employees typically used to stick around for at least two years before the pandemic.

Ashland, originally named Uniontown, is a city of about 20,000 people nearly halfway between Cleveland and Columbus. When the state lifted pandemic restrictions on restaurants, Reynolds said patrons flocked back.

Staffing has not seen the same rebound.  

Uniontown Brewing
In Ashland, Ohio, residents walk along Main Street outside Uniontown Brewing, which occupies the site of a former furniture store dating back to 1872.
Emma Davis—Richland Source

Before the pandemic, Uniontown’s workforce had been almost entirely mid-20-year-olds. That age group has largely left, and employees’ ages now range from 17 to 55, Reynolds said. Recent applicants have been returning college students looking for part-time jobs, he said. 

Larger trends in the United States show an increase in 16- to 19-year-olds entering the workforce after a sharp dip at the start of the pandemic. It has become common for Ashland restaurants to rely on younger workers.

The bulk of employees at another restaurant nearby, South Street Grille, are high schoolers, general manager Liz Heffner said. 

“A lot of our summer staff that were working full-time have gone back to school,” Heffner said, adding that working around school schedules has led to increased staffing challenges. 

Staffing challenges at South Street and Uniontown have also been compounded by absences due to COVID-19 exposure and infection, Heffner and Reynolds said, although prolonged staffing issues are indicative of a changing workforce. 

Increased turnover is not unique to restaurants, but fluctuating retention costs for mom-and-pop establishments are especially onerous, said Peter Stefaniuk, director of Ashland County Job and Family Services. 

It takes Uniontown roughly two months to fully train employees, Reynolds said.

“If we can hold onto somebody that long, the majority of the time they’re going to stay,” Reynolds said. 

Restaurants around the area have used a variety of strategies to boost retention, including signing bonuses and increasing wages. 

Minimum wage in Ohio is $8.80 per hour for non-tipped and $4.40 per hour for tipped workers. Signs advertising $10 to $15 hourly wages can be seen on fast-food and local restaurant storefronts alike in Ashland, and Uniontown currently pays on average $12 to $14 per hour. 

Job board
Local employers across various industries post fliers on a board of job openings located in Ashland’s Job and Family Services resource room.
Emma Davis—Richland Source

But Jessica Hiser, marketing director for the employment agency Spherion in Ashland, said job seekers are looking for more than pay. 

She has seen an increase in job seekers who previously worked in food service looking for work elsewhere, but not necessarily in a specific industry. As pay rises for lower-wage jobs across local industries, job seekers she assists tend to choose the options offering flexible hours, she said.

Evening shifts, common in food service, further limit worker availability. For example, Reynolds said some Uniontown employees had to cut hours to meet childcare needs.

Infrastructure challenges in rural areas—notably limited transportation and affordable housing options—further limit employment accessibility, said Patty Sheppard, supervisor of OhioMeansJobs, an online job search service through the Ohio Department of Job and Family Services.

Ashland County’s unemployment rate peaked in April 2020 at 12%, but had dropped to 3.4% by October 2020 and remains near pre-pandemic levels. 

Yet job openings remain high. 

Philip Glandon, economics professor at nearby Kenyon College, sees this relationship as an indicator of worker reshuffling across industries that has yet to settle. Employees leaving the workforce may also account for some openings, Glandon said, noting that personal savings rates rose during the pandemic. 

While a lack of retention poses problems for employers, Glandon views it as an opportunity for employees to find the position that best fits their needs. 

“Retention issues tend to become a problem,” Glandon said, “when the job market is really good for employees.” 

More must-read retail coverage from Fortune:

  • What’s really behind the 10.5% increase in meat prices this year
  • Digital wine club Winc files IPO
  • With Walmart deal, Netflix’s push to sell merchandise gets biggest lift yet
  • Welcome to the TikTok Economy
  • Best Buy makes deeper move into home health care

This story has been published in partnership with Ashland Source as part of a Report for America initiative.

About the Author
By Emma Davis
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Retail

How Barnes & Noble CEO James Daunt tapped his indie bookstore cred to revive the big-box chain
C-Suitechief executive officer (CEO)
How Barnes & Noble CEO James Daunt tapped his indie bookstore cred to revive the big-box chain
By Phil WahbaAugust 3, 2026
3 hours ago
Hudson Leogrande, the founder and CEO of popular hoodie brand Comfrt
SuccessEntrepreneurs
He was homeless at 16. Now, he sits on the board of David Beckham’s wellness company and his business is about to hit $1 billion in revenue
By Emma BurleighAugust 2, 2026
23 hours ago
Mamdani’s city-owned supermarkets will fight the one force no city has ever beaten: the market
RetailEconomics
Mamdani’s city-owned supermarkets will fight the one force no city has ever beaten: the market
By Shawn TullyAugust 2, 2026
1 day ago
A loneliness epidemic is creating a new type of third space: the one built around curiosity
SuccessSocial Media
A loneliness epidemic is creating a new type of third space: the one built around curiosity
By Tatiana SatauaAugust 1, 2026
2 days ago
A creator sells shoes on a livestream auction.
RetailGen Z
‘People can go from zero to 100’: How Gen Z is raking in $260,000 per month on a livestream auction app
By Joshua HongAugust 1, 2026
2 days ago
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
RetailAmazon
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
By Catherina GioinoJuly 31, 2026
3 days ago

Most Popular

Bars, bowling alleys and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
1 day ago
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
Economy
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
By Jason MaAugust 1, 2026
1 day ago
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
Success
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
By Preston ForeAugust 1, 2026
2 days ago
Trump just invoked a 1930 tariff law no president has ever used — against Canada
Commentary
Trump just invoked a 1930 tariff law no president has ever used — against Canada
By Caleb PetittAugust 2, 2026
21 hours ago
Most billionaires are stuck in 'slow philanthropy.' MacKenzie Scott gave away $26 billion and won't stop until 'the safe is empty'
Success
Most billionaires are stuck in 'slow philanthropy.' MacKenzie Scott gave away $26 billion and won't stop until 'the safe is empty'
By Sydney LakeAugust 2, 2026
1 day ago
As Trump balks again at escalating war, Iran smells 'blood in the water' and looks to exploit its newfound strategic advantage, experts say
Middle East
As Trump balks again at escalating war, Iran smells 'blood in the water' and looks to exploit its newfound strategic advantage, experts say
By Jason MaAugust 2, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.