• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceBitcoin

How to invest in Bitcoin without buying Bitcoin

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
October 15, 2021, 1:00 PM ET

With Bitcoin once again topping $60,000, many onetime skeptics are becoming increasingly curious about the investment potential of crypocurrencies.

Year to date, Bitcoin is up more than 106% (compared to just under 21% for the S&P 500). But the digital currency’s extreme volatility is one of many factors that have scared away traditional investors.

If risking money directly on Bitcoin is still too intimidating, there are plenty of other options among companies that follow more traditional business models but still have strong crypto interests.

Here are a few to consider if you’re thinking of dipping your toes in the water:

Hut 8 Mining Corp

One of several North American Bitcoin mining companies that have been gaining market share in recent months after China banned mining. D.A. Davidson analyst Christopher Brendler says Hut 8 and other mining companies, including Core Scientific, Marathon Digital, and Riot Blockchain, are “literally printing money.” Hut 8 shares have soared 292% this year (and Marathon Digital shares are up 320%).

Coinbase

One of the most popular places for people to buy and sell cryptocurrencies, Coinbase has seen its shares dip since its IPO in mid-April, falling 18% year to date, but they have been on the rise this month. Beyond the revenue it earns from trades, Coinbase also holds significant crypto assets itself. In August it announced plans to buy $500 million in cryptocurrency and invest 10% of all future profits into digital assets. Coinbase brought in $2.23 billion in total revenue during the second quarter ended June 30, a huge leap from the $186 million earned in the same period last year.

MicroStrategy

Few companies have bet bigger on Bitcoin than MicroStrategy. The company, as of June 21, held 105,085 Bitcoin. MicroStrategy paid, on average $37,617 each for those, it says, giving it a hefty profit. The company has regularly praised the cryptocurrency as a “dependable store of value supported by a robust, public, open-source architecture untethered to sovereign monetary policy.” Year to date, MicroStrategy stock is up 76%.

Tesla

Elon Musk, in many ways, gave Bitcoin a turbo-boost when his electric-car manufacturer began buying the crypto in February. To date, Tesla’s Bitcoin holdings have produced (paper) returns of $1 billion. The company holds roughly 43,200 BTC. And Musk says the company will “most likely” start accepting Bitcoin again, after it reviews renewable energy usage. Tesla shares are up 14% year to date.

Blockchain ETFs

If you would rather not bet on a single company, there are several exchange-traded funds that have a blockchain focus. Leading examples include:

Amplify Transformational Data Sharing ETF (BLOK)

The largest blockchain ETF by total assets with holdings including PayPal, MicroStrategy, and Square. It’s up 42% year to date.

Siren Nasdaq NexGen Economy ETF (BLCN)

Holdings include Coinbase, Accenture, and Square. So far this year, it has seen a 15% increase in value.

First Trust Indxx Innovative Transaction & Process ETF (LEGR)

Top holdings are Nvidia, Oracle, and Fujitsu, and year-to-date gains have topped 17%. 

Crypto ETFs (likely in the near future)

This is, in part, what’s driving the current Bitcoin rush. Several companies have filed the paperwork to launch a Bitcoin ETF. None have been approved yet, but Bloomberg reports the Securities and Exchange Commission is likely to sign off on the first one soon, and trading could begin as early as next week.

If you can’t wait that long, the Grayscale Bitcoin Trust has sidestepped the SEC and trades over the counter under the symbol GBTC. (It’s up 33% this year.) Note, though, that it carried annual fees of 2%, which has turned off some investors.

Canadian Bitcoin ETFs

While U.S. officials have moved slowly when it comes to Bitcoin ETFs, Canada has embraced the investment vehicle. The largest is Purpose Bitcoin ETF, with more than $12 billion under management. Earlier this month, it announced the launch of mutual fund units. The ETF is up 11% year to date since launching in February.    

More finance coverage from Fortune:

  • What’s really behind the 10.5% increase in meat prices this year
  • Crypto, options, margin, REITs: How to tackle the market’s most complex areas
  • Value stocks are unloved, unsexy, and poised to make a killing over the next decade
  • 4 timeless investment tips for young investors
  • What I wish I’d known when I started out: Advice from A-list investors

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

LawTariffs
The Trump administration is looking for ways to keep revenue from tariffs that were ruled illegal, after telling courts that refunds would be easy
By Jason MaFebruary 27, 2026
1 hour ago
SuccessProductivity
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
3 hours ago
Personal Financegold prices
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
4 hours ago
Current big bank CD rates as of Friday, February 27, 2026
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on February 27, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerFebruary 27, 2026
4 hours ago
Current price of platinum as of Friday, February 27, 2026
Personal Financemoney management
Current price of platinum as of Friday, February 27, 2026
By Joseph HostetlerFebruary 27, 2026
4 hours ago
Current price of silver as of Friday, February 27, 2026
Personal Financesilver
Current price of silver as of Friday, February 27, 2026
By Joseph HostetlerFebruary 27, 2026
4 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
23 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago
placeholder alt text
AI
Jamie Dimon says society should start preparing for AI job displacement: ‘Now’s the time to start thinking about’ it
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.