• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
India

Indian startup Apna, which connects blue-collar workers to employers, hits unicorn status in under two years

By
Saritha Rai
Saritha Rai
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Saritha Rai
Saritha Rai
and
Bloomberg
Bloomberg
Down Arrow Button Icon
September 16, 2021, 1:06 AM ET
Video Poster

Apna, a digital hiring startup in India that connects millions of blue-collar workers to employers, reached a valuation of $1.1 billion with a new funding round led by Tiger Global Management.
 
The startup reached unicorn status just 21 months after creating the app, and 15 months after beginning full-scale operations. It’s now raised $100 million in a Series C round also joined by Owl Ventures LLC, Insight Partners Inc. and Sequoia Capital India. It serves more than 16 million users and 150,000 employers and enables an average of 18 million job interviews each month, the company said in a statement Thursday.

“We are solving the biggest problem in the world and, if successful, will not just remedy unemployment but also poverty, health care and education of the next generation,” said Nirmit Parikh, a Stanford graduate who quit Apple Inc. to found Apna in 2019. The company “is targeting all 2.3 billion people in the emerging working class around the globe,” he said in a video interview from Dallas.
 
Hiring is at an all-time high for India’s 250 million low-skilled workers and Apna—which means “ours” in Hindi—listed 5 million job openings last month. The coronavirus outbreak accelerated digital hiring, with a surge in job listing across manufacturing and e-commerce spurred by the country’s recovery from several infection waves.

The company is piloting training courses that include spoken English and micro-skills like making ginger chai or building PivotTables in Excel worksheets. It has seen a recent uptick in new job seekers in more advanced fields such as software engineering, graphic design and legal work. “Instead of color-coding job hunters, we call them emerging workers,” the 33-year-old Apna founder said.
 
The app is currently available in 11 Indian languages across 28 cities. It will cover nearly all Indian cities by year-end before expanding to the U.S., Southeast Asia, the Middle East and Africa in early 2022.

Apna helps bottom-of-the-pyramid job seekers with setting up simple profiles requiring only their name, age and skills, generating a virtual business card. It then seeks out a match among recruiters like Amazon.com Inc., online learning startup Byju’s, Burger King or smaller enterprises and neighborhood kirana stores. The firm has also created 70 community networks for specialists in various spheres, from beauticians to electricians, to learn from peers and discuss opportunities.

Subscribe to Eastworld for insight on what’s dominating business in Asia, delivered free to your inbox.
About the Authors
By Saritha Rai
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
0

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put Scott on the path to give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
1 day ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
1 day ago
placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
2 days ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
1 day ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
1 day ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.