Apple debuted iPhone 13, updated iPads, and Apple Watch Series 7, among other things, on Tuesday.
The company’s “California Streaming event” didn’t include many surprises. And the product updates it did make were mostly incremental, such as more battery life for devices and better screens.
But that shouldn’t matter much to Apple enthusiasts, who are keen to buy Apple’s products as long as the company keeps making them. Apple is expected to sell 239 million iPhones in its current fiscal year, a 27% year-over-year increase, according to analysts surveyed by FactSet, as noted in a recent Wall Street Journal article.
Here’s a rundown of what Apple announced.
Behold, the iPhone 13
Apple debuted the iPhone 13 lineup, marking a slight upgrade over the models that came before it.
The iPhone 13 Mini, which has a 5.4-inch display, costs $699, while the iPhone 13, with a 6.1-inch display, costs $799.
All the new models have a minimum storage of 128 GB, or double what’s in iPhone 12. Thanks to bigger batteries and a custom A15 bionic chip, iPhone 13 Mini also has 1.5 more hours of battery life versus the iPhone 12 Mini, while iPhone 13 has 2.5 hours more battery life compared to its predecessor, Apple said.
People who dislike the notch on top of earlier iPhone screens—many said it was unattractive—may be pleased that it is 20% smaller in the newer iPhones. The notch houses a camera sensor that helps users unlock their iPhones using their faces.
Also on Tuesday, Apple introduced higher-end iPhones: iPhone 13 Pro, with a 6.1-inch display($999) and iPhone 13 Pro Max, with a 6.7-inch screen ($1,099). Apple pitched both of them as good for taking photos and videos, thanks partly to new wide, ultra-wide, and telephoto cameras that let users zoom and focus on objects from a distance.
All the new iPhones will be available for ordering on Friday, Sept. 17 and will ship on Sept. 24.
The Apple Watch Series 7
The new Apple Watch Series 7 has a screen that’s 20% bigger than the previous version, allowing for digital text to be displayed in larger font, making it easier to check the time or respond to messages. Similar to the Apple Watch Series 6, the new watch is water resistant and has an 18-hour battery life. Apple Watch Series 7, which costs $399, will be available at an unspecified fall date.
Return of the iPad
Apple’s updated iPad now has a 10.2-inch retina display and base storage of 64 GB, which is double from the previous version. A Wi-Fi-only version costs $329 while one with cellular connectivity costs $459.
Apple executives bragged about the iPad’s Center Stage video feature, which automatically pans the device’s camera to focus on the subject wherever it moves. And if several people join a video call from the same location, the iPad’s camera can move to focus on all of them so that everyone will be shown on screen without users having to adjust the device themselves.
The iPad Mini, which was also updated, now has an 8.3-inch display screen and a new USB-C port. Like the iPad, the iPad Mini comes with Center Stage and will also support Apple Pencil so people can use the tablet for sketching.
The Wi-Fi-only version of the iPad Mini costs $499 while a version that also has cellular connectivity costs $649.
Apple wants you to work out
Apple executives spent considerable time on Tuesday talking about an updated Apple Fitness+ subscription service, which joins other Apple services like Apple TV+, Apple Music, and Apple Arcade.
The fitness service, designed specifically for Apple Watch users, works in tandem with Apple Watch’s health-related sensors like the one that monitors heart rates so that people can track their progress.
The Apple Fitness+ includes access to a bundle of health-related activities like Pilates classes, and other workouts for specific groups of people like pregnant women or older adults. The service also features guided meditations by known yoga and mindfulness practitioners.
The new fitness service costs $9.99 monthly or $79.99 for a full year. People who buy an Apple Watch Series 3 or later version will get three free months of Apple Fitness+ and existing Apple Watch users will get one free month.
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