• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Lifestyle40 Under 40

How to start the day right: Morning routines from this year’s 40 Under 40

By
Jessica Mathews
Jessica Mathews
Down Arrow Button Icon
By
Jessica Mathews
Jessica Mathews
Down Arrow Button Icon
September 13, 2021, 10:15 AM ET

This year’s Fortune 40 Under 40 class has its share of night owls. Some morning routines include multiple cups of coffee, or brushing teeth in the shower to save a few minutes—though some honorees say they relish a few quiet moments for breakfast, a hike, or getting a head start on the workday.

Here’s how this year’s class start out their day:

Walking it off

Nature has proved to be a respite for Kate Brandt, chief sustainability officer of Google, who says she hikes in the Redwood Forest near her home on Mount Tamalpais every morning she can. “Being in the trees and hearing the streams and birdsong, even just 20 or 30 minutes, keeps me grounded in my purpose and clears my mind for the day,” Brandt says.

Cody Hounanian, director of the Student Debt Crisis Center, likes to start his day off with activities that will help him feel grounded. That usually includes taking the puppy on a walk around the neighborhood, reading the news from his balcony, or listening to the birds. “It is important to start the day stress-free, clearheaded, and mentally prepared to take on the day’s challenges,” he says. 

Staying caffeinated 

Jessica Raasch, senior store design manager at Target, loves mornings, even if they can sometimes be a bit chaotic. “With two young children and a puppy, even the best-laid plans result in mornings that resemble the scene from Home Alone when everyone has overslept and is running late,” she says. Even so, she’s managed to find a common thread: brewing coffee in the kitchen, dog underfoot, making her kids’ lunches, and checking the Minnesota weather. 

Three children make for a doable alarm clock, according to Karin Fronczke, global head of private equity at Fidelity Investments. “Usually the kids come running up to my room at sunrise and I let them watch morning cartoons while I check my emails and schedule for the day from my phone,” she says. Later on: a family breakfast and a large pot of coffee to start off the day. 

Steak (and eggs?)

Heather Hasson, the cofounder and co-CEO of FIGS, says she starts off the day cooking steak for her dog, Roger, before hopping on the Peloton and reading the news. She listens to a new genre of music each week.

Chris Bell, founder and CEO of Perch, goes to the gym each morning, then starts cooking breakfast at 6:30 a.m. so he has time to eat with his daughters. He tries to leave the first two hours of his workday meeting-free, so that he can focus on getting work done or thinking strategically about the business.

Getting through it

Benji Backer, president and founder of the American Conservation Coalition, says he isn’t much of a morning person and has “tried countless morning routines over the years.” Of late, he has been making unsweetened iced tea and breakfast, reading sports news, or staring out at the Olympic mountains from his apartment. 

“I do all of the things you’re ‘not supposed to do,’” says Megan Quinn, chief operating officer of Niantic, who says she typically wakes up before it’s light outside and immediately reads email, Slack, and Twitter from bed, followed by “more than a couple cups of coffee.” Later you will find her feeding, clothing, and playing with her 2-year-old before heading out for a three- to five-mile run. “It’s a cliché, but it’s truly the only time I’m alone, and it gives me an opportunity to think through the strategy for different projects, challenges, and the day ahead,” she says.

Keller Rinaudo, CEO of Zipline, says he wakes up about five minutes before heading out the door. Brushing his teeth in the shower and grabbing a quick protein shake can save time. Fidji Simo, CEO of Instacart, says she wakes up at the last possible minute each day, cuddles with her daughter, then reads emails in bed (“I know I’m not supposed to do that,” she says), and eats Nutella toast (“I’m not supposed to do that either”).

While Hamilton Bennett, senior director of vaccine access and partnerships at Moderna, says she has had stints with various morning routines, including a “brief relationship” with daily meditation, she acknowledges that she often reverts to old habits. More often than not, her routine is “waking up 20 [minutes] before the first call of the day and playing a game of ‘how much coffee is too much coffee before 7 a.m.’ There are no winners in this game,” she says.

More must-read business news and analysis from Fortune:

  • A shock is headed for the housing market
  • The real reason everyone is quitting their jobs right now
  • “An eyesore”: An armada of ghostly cruise ships is clogging the Italian Riviera, and locals are fed up
  • Why Satanists may be the last hope to take down Texas’s abortion bill
  • Scarlett Johansson’s Disney lawsuit will change Hollywood, we just don’t know how

Fortune's 2021 40 Under 40 list highlights the rising entrepreneurs, influencers, creators, and executives that have shaped the global pandemic experience—and are paving the way for what comes next.

About the Author
By Jessica Mathews
See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

Travel & Leisuretourism
Airbnbs are topping $6,000 a night in World Cup housing frenzy
By Maya Davis, Brandon Sapienza and BloombergMarch 28, 2026
7 hours ago
SuccessColleges and Universities
As Gen Z regret ‘worthless’ degrees, this CEO sent her kid to college in London—and she’s saving over $50K-a-year. ‘It’s half the price’
By Orianna Rosa RoyleMarch 28, 2026
14 hours ago
Big TechHealth
Are you addicted to technology? 6 questions experts use to help spot red flags
By Kristin StollerMarch 28, 2026
16 hours ago
Steve Wozniak speaks into a microphone, raising his palm in the air.
Big TechApple
Apple cofounder Steve Wozniak admits he’s ‘disappointed a lot’ by AI and hardly uses it: ‘They just sound too dry and too perfect’
By Sasha RogelbergMarch 27, 2026
1 day ago
HealthDietary Supplements
The Best Omega-3 Supplements (2026): An Expert Guide
By Emily PharesMarch 27, 2026
1 day ago
HealthDietary Supplements
The 5 Best Online Dietitians of 2026: Help to Reach Your Nutrition Goals
By Christina SnyderMarch 27, 2026
1 day ago

Most Popular

Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
2 days ago
Personal Finance
Current price of gold as of March 27, 2026
By Fortune EditorsMarch 27, 2026
1 day ago
Economy
The stay-at-home boyfriend is now an economic trend as more women than men go to work
By Fortune EditorsMarch 28, 2026
11 hours ago
Personal Finance
Current price of silver as of Friday, March 27, 2026
By Fortune EditorsMarch 27, 2026
1 day ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
2 days ago
Economy
U.S. debt suddenly draws weaker demand as $10 trillion must be rolled over this year amid Iran war. 'The bond market remains undefeated'
By Fortune EditorsMarch 28, 2026
6 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.