Olympic speed skater Apolo Ohno brings slide board training to the masses with investment in Brrrn

Ohno has since taken his skill and determination to entrepreneurship as a successful sports broadcaster, television personality, motivational speaker, angel investor, New York Times bestselling author, and winner of ABC’s Dancing With the Stars. He invested in Brrrn, a New York City–based cold workout program, to help the brand launch its first direct-to-consumer product and at-home workout platform. Dubbed the Brrrn Board, the easy-to-store slide board enables workouts that echo techniques Ohno trained with during his speed skating years and reinforces his passion for inclusivity in the fitness space.

Courtesy of Brrrn

• Startup: Brrrn
• Location: New York City
• Year founded: 2018
• Valuation: $15 million
• Investment level: Seed
• Number of employees: 10
• Other major investors: Steve Schlesinger of Schlesinger Group, Rick Treese of WebMD, Taylor Grant of Cedar Capital, Barry Slotnick of UltraSlide, celebrity hairstylist Orlando Pita

Courtesy of Brrrn

Why he invested, in his own words

I’m learning to apply the same focus and discipline that brought me athletic success to companies that are transforming our everyday lives. I want my partnerships to have a meaningful impact and feel authentic to consumers. I love supporting companies that are hungry to make an impact on people. It’s especially exciting when I have the ability to invest in something that I truly believe in like Brrrn.

I’ve been training on a slide board since I was 12 years old, and it has helped me become a successful athlete. Lateral movement is the most overlooked and underutilized area of training that many people don’t normally take advantage of. Athletes, including myself, utilize a slide board as an integral part of their training to help activate muscles we don’t typically activate in a standard workout. Through the power of “side-to-side” training, you can focus on a new type of movement that improves core strength, balance, coordination, and muscular endurance.

The Brrrn Board is a lightweight slide board designed to fit perfectly into any home or workout routine. It is an incredibly versatile low-tech, at-home solution for those seeking a low-impact cardio workout. In an age where we are constantly distracted by gadgets, workouts, meal plans, and more, this tool allows us to focus and retrain our body.

Courtesy of Brrrn

Upon introduction [to the founders], I knew being a part of this brand would be a “no-brainer.” I admire their humility, ability to be inclusive, and desire to do good for the fitness community. Brrrn’s founders, Jimmy T. Martin and Johnny Adamic, are very passionate about bringing this new movement to the masses, homing in on low-tech and accessibility for everybody. Brrrn is a company that represents both innovation and inclusiveness in the fitness industry; I want to back those who have the same vision.

I am thrilled to be a partner who can contribute a personal testament to how functional this product is, too. With a schedule as hectic as mine, I’ve grown so passionate for at-home fitness, and Brrrn has significantly changed the way that I work out at home. I want to reach a new audience of consumers looking for an at-home workout that can provide athletic success and to help spread the message on how impactful it can be to just get up and move right at home.

More finance coverage from Fortune:

• “Active ETFs”: Inside the booming (and potentially profitable) new investing trend
• These are the most overvalued housing markets in the U.S.
• He’s just 12 years old and has already made over $350,000 selling NFTs
• Silicon Valley’s Long-Term Stock Exchange finally lists its first companies: Twilio and Asana
• Saudi Aramco is the world’s most profitable oil giant. For investors, it’s one big yawn