• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechJeff Bezos

Jeff Bezos’s historic rocket trip created one giant meme trail back on Earth

Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
July 21, 2021, 8:10 AM ET
Video Poster

For a brief 11 minutes, we lived on a planet without Jeff Bezos.

The world’s richest man, with a net worth of $200 billion, shot up into space on his own Blue Origin New Shepard rocket, experienced a few moments of weightlessness—just past the Karman line 62 miles above Earth—and then descended homeward in a capsule wearing a cowboy hat.

“Best day ever,” Bezos said on a livestream of the suborbital flight.

For Bezos it was an achievement of a lifelong dream to travel to space. Others on the ground were more disillusioned. They took the triumphant moment as an opportunity to remind the world about Amazon’s spotty labor record and rib him about his cowboy hat and single-guy ways.

Here are some of the prime Twitter memes that generated a lot of buzz.

A tone-deaf thank-you

On his arrival back down to Earth, Bezos exclaimed to the crowd, “I want to thank every Amazon employee, and every Amazon customer, because you guys paid for all this.” Some couldn’t help pointing out the irony in this statement, with Amazon’s CEO-to-worker pay ratio sitting at 58 to 1, or that labor activists continue to dog the company for the troubling reports of overwork in which employees reportedly have to ration bathroom breaks.

Quick, Jeff Bezos is in space, unionise Amazon.

— David Milner (@DaveMilbo) July 20, 2021

Jeff Bezos was in space for 5 minutes—or as its known at the Amazon warehouse, your allotted break time for a 16-hour day

— The Daily Show (@TheDailyShow) July 20, 2021

Jeff Bezos made history today by being the first person to ever feel happy inside an Amazon Vehicle

— Mohanad Elshieky (@MohanadElshieky) July 20, 2021

Freudian minds

The rocket’s shape and size led to comparisons being drawn to other things. Well, one other thing…

Lord Bezos and his rock hard rocket. pic.twitter.com/E0Yz4tfjxi

— memes (@memescentrai) July 21, 2021

There was even a whole short film prepared for the very moment he landed made by Jon Stewart.

https://twitter.com/jonstewart/status/1417557259886940162

This led to the obvious comparisons from that scene in the Austin Powers film, which prepared us with a rich vocabulary for ways to describe the shape of any phallic-shaped rocket.

https://twitter.com/TenseFuture1/status/1417522923619901443

Environmental impact

There was an influx of tweets that mentioned the climate crisis. Specifically, tweeters fretted the rocket launch would create one giant burst of emissions. It is important to note that Bezos’s ride used liquid hydrogen and liquid oxygen, not carbon-based fuels.

There is of course still some eco risk from spaceflight. Every rocket poses a threat to the ozone layer, and the Scope 3 emissions of this kind of travel are immense, but the effects on the climate were not as bad as suggested online.

Tick the box for single

And of course people took a crack at his recent single status.

https://twitter.com/amyis_trying/status/1417369901119930370

While others looked on at MacKenzie Scott in envy.

https://twitter.com/MuscleSkoals/status/1417179871063646208

The great beyond

Others just looked on in envy. In this age of COVID-restricted travel, some of us would just like to go somewhere, anywhere.

I don’t want to go to space I want to go to Spain

— Matt Haig (@matthaig1) July 21, 2021
Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.
About the Author
Sophie Mellor
By Sophie Mellor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Google Cloud revenue is now 18% of Alphabet’s business. Is this the beginning of the end of Google’s search identity?
Big TechGoogle
Google Cloud revenue is now 18% of Alphabet’s business. Is this the beginning of the end of Google’s search identity?
By Alexei OreskovicApril 29, 2026
8 hours ago
Man wearing a suit and tie and glasses
Big TechTech
Microsoft, Meta, and Google just announced billions more in AI spending. Only Google convinced investors it’s paying off
By Amanda GerutApril 29, 2026
8 hours ago
A man in a suit and tie
InvestingMeta
Meta just bumped its 2026 capex forecast up to as much as $145 billion for the AI boom—and investors flinched
By Amanda GerutApril 29, 2026
10 hours ago
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
NewslettersCIO Intelligence
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
By John KellApril 29, 2026
16 hours ago
hollywood
CommentaryMarketing
I spent 20 years learning to navigate an industry. Then I built a campaign for the man who’s dismantling it
By Matti YahavApril 29, 2026
20 hours ago
Current price of Ethereum for April 29, 2026
Personal FinanceEthereum
Current price of Ethereum for April 29, 2026
By Joseph HostetlerApril 29, 2026
20 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
23 hours ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
14 hours ago
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
Economy
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
By Sasha RogelbergApril 29, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.